MailShoot 2.5, our fully featured email newsletter software lets you quickly and easily create a double opt-in online subscription form to collect your visitors email addresses. Then it lets you send our personalized and targeted emails to your potential customers. No technical skills are required.

MailShoot 2.5 provides an all new user interface which makes it much easier to create and send out newsletters. It also fixes a number of bugs and provides some small improvements to various features.

Download MailShoot and try it on your website for free.

If you are going to be attending, stop by our booth at #228 – 20. We’ll show you what software updates we are working on, new features, and maybe even a sneak peak look at some upcoming products.

We have a few free exhibit hall passes to give out so if you need one, please get in touch.

We are looking forward to seeing everybody there!

Version 2.1, which is free for registered users, provides faster publishing features, better support for Sandvox, the easy to use web building software, and a few other optimization fixes.

Download the WebCrusher trial for free and have a faster loading websites in just minutes!

Domainer is the number 1 domain management tool for Mac OS X and Windows. It can automatically get your domain whois information and important SEO details. If you have many domains and need to keep track of them, Domainer is a great way to stay organized.

Domainer provides a overview of the value of a domain by showing you important statistics such as number of incoming links, social tags, Google PageRank, AlexaRank and more. It also syncs your domain expiry dates with iCal so you can set up automatic reminders when your domains expire.

You can download the update for free if you are a registered user or purchase the full version for just $29.95 USD (regularly $39.95 USD).

This update is free for all registered users.

iWeb to WordPress will import your entire iWeb blog posts and comments to a WordPress site. Since Apple is discontinuing MobileMe, blog comments will no longer work with iWeb based sites. Switching to WordPress will provide a much more powerful, and easy to use, blogging system for your website.

iWeb to WordPress is currently being offered for free with a one year or more subscription for our web hosting services. We support both iWeb and WordPress sites, which can be used together with our web hosting. We also offer one-click installation of WordPress for easy set up.

Get in touch if you have any questions on how to easily switch to our web hosting services
services.

See How Much Traffic Each Keyword is Sending to Your Website

SERank connects your Google Analytics account with your search engine rankings to show you how many visitors each keyword is actually sending to your website. Now you can easily see which keywords are your most effective and which are not actually sending any traffic to your website.  
Video Transcript

Connect your Google Analytics account to your copy of SERank to receive even more information about the traffic coming to your site.

Select SERank in the Menu bar, and click on Preferences. Select the Google Analytics tab, and enter your username and password. Then press the Authenticate button.

Then find the URL you want to check, and select that URL’s respective Profile under the Account heading.

Choose how far back you want to receive visitor data for. Selecting Rank Check would give you the data during the period between now and your last rank check. For this example, let’s choose 90 days.

Now we’ll run our search like we normally would, except when we bring up the Check Rankings window, make sure to select the option for Getting Google Analytics Visitor Data.

I’ll just fast forward through the search process so we can take a look at the results.

In the keyword section, you will see a number under visitors for each keyword. This number represents the total number of visits to the site from this keyword for all search engines for the time period you selected.

The number under the visitors heading in the rank results section shows the number of visitors for each keyword for the specific search engine. So for example, you can see that the term Apptorial has 77 visitors in total, and if we look under Google we can see there have been 74 visits from there, and the remaining 3 visits came from Yahoo which we see at the bottom here.

So you can use this feature to determine which keywords are providing you with a lot of traffic, and which ones aren’t. Then it might be a good idea to re-evaluate your keyword strategy based on your findings. For example, if you rank highly for a key-term that is bringing in a small amount of visitors, it could be a good idea to replace that key-term in certain areas on your site with a more highly searched key-term.

Video Transcript

When it comes to placing links on our page, the anchor text, or the phrase that you can click on that takes you to the destination page, plays a far greater role than most people imagine. For example, let’s do a Google search for the term “click here.” You will notice that the first result is for Adobe Reader. No where on the Adobe site does click here appear, yet it ranks number one for the term. The reason for this, is because many other websites, including very high authority sites such as educational institutions, link to this exact page, and the anchor they use is “click here.”

I want to show another good example of anchor text that will really illustrate how the anchors influences the results in searches. As you can see here, this particular anchor is actually a typo. Instead of typing AppTorial, this webmaster accidentally typed in AppToria. Also take note of the destination URL for this link. Let’s see what happens when we search for the term AppToria in Google. You will notice that in the results, the exact page that had the link for AppToria appears. No other page on the AppTorial site appears for this search term.

When you make your site, keep this SEO tip in mind. When you link to other pages on your website, avoid using common phrases like click here or anything similar to it. Instead, use some of the keywords and phrases that you have written down. So for example, if I want to send my users to my page that talks about left handed golf clubs, I will type in “left handed golf clubs” highlight the string of text, right click and select Add Link. Then, I will link to the appropriate page on my site.

Video Transcript

The content you place on your site will have a large impact on your search engine rankings, as well as your ability to obtain incoming links.  Each page on your site should contain content in the form of text. Ideally, you should have about 250 to 500 words on each page. In that text, you should make it a point to include the key-terms that relate to that specific page. Do not overload the text with those key-terms too many times, but use them when it is appropriate to do so. Within your text, it might also be a good idea to link to highly regarded sites that are relevant to what your page and key-terms are about. This allows search engines to relate the pages you link to with the content on your site.

A blog is a fantastic place for you to add some content to your website without having to create another page. Adding content on your blog adds freshness to your site, and shows search engines that the site is still being looked after. Search engines put a lot of emphasis on the natural growth of content on a site. So adding new content to your site, will over time improve its search engine ranking.

When writing your content, keep in mind that you should always avoid having duplicate content on your site. This means no copying and pasting articles from other sites, and no taking your past articles and simply re-wording them. Remember to write content for your users, and not for search engines. Like mentioned earlier, overloading the text with key-terms will be annoying to your users. Lastly, make sure you double check your spelling and grammar. This is very important because this could influence your link-ability.

Video Transcript

Many of you may already own your own domain name, but for those who don’t, or for those who are considering buying a new one, there are a few things that I want to discuss with you.

When choosing your domain name, you have two options. The first option is to make your domain name something along the lines of your company name. The other option is to have your domain name contain one of the key-terms you have recently researched. You will see that as I flip through these websites, some have company names as domains, while others have key-terms. Some sites even have a combination of both.

If your company name is already branded, it will make most sense to include the name in your domain. If you are able to include keywords in your domain, it certainly will not hurt you when it comes to rankings. Including a key-term in your domain will give search engines another indication as to what your website is all about.

I wouldn’t put too much debate into deciding whether to use a company name or a key-term as the domain. The domain is something you will not be able to change. If you can’t make up your mind, I would suggest using your company name over a key-term. The reason for this is because your company name most likely won’t change, similar to how you won’t be able to change your domain.  You also want something that has the potential to become a branded name. A key-term doesn’t not give you that opportunity.

While it may be an added bonus to have the key-term in your domain, it won’t make too much difference in the long-run. And like mentioned earlier, you can always do the combination of both company name and key-term.

When you are deciding on what domain to use, you can use the domain checker on our site at www.ragesw.com. Although they are not easy to remember, domains with dashes separating the words are easier for search engines to differentiate between the words in the phrase.

If you already have a domain, and have been concerned with its brand-ability, don’t worry about getting a new one. It may benefit you to use the one you already have as many people believe new sites struggle to rank for the first 6 to 9 months, almost as if they must pass a probationary period before search engines trust them.