Your meta description tag is a short description used to describe each page on your website. Although most major search engines do not use it to determine where your website ranks in their search results, they do use it in their search results to give searchers an idea of what your page is all about.

A good meta description tag can entice searchers to visit your website, over some of the other listed results. Basically it’s used to quickly grab the attention of a searcher so that they click your link in the search results.

For years, if you left out a meta description tag, or your meta description tag did not properly describe your page, Google would attempt to find more relevant snippets in your webpage content. of course, this caused a problem because now you have no control over what’s displayed in Google’s search results. Leaving it up to a computer (Google’s indexing software), means you never know whether or not it will entice people to click your link, or even if it would make sense.

Recently, Google has started doing the same thing with Title tags. Title tags are what you see at the very top of your web browser when you visit a webpage. They are probably the most important on-page optimization you can make on each of your webpages. If you leave your title tag out, or if you do not have a title tag that accurately describes your webpage, Google will attempt to change it to something more relevant. Of course, this causes the same issue with the meta description tag.

A good title tag has the following characteristics;

• It accurately describes what is one the corresponding webpage
• It is between 60 and 120 characters long
• It includes 2-3 keywords or keyword phrases that you want to rank well for
• It’s different for every one of your pages

You can watch Matt Cutts, head of Google’s web spam team, talk about this change below.

With a free Google Webmaster Tools account and XML Sitemap, Google will give you advice and feedback on all your title and meta tags. Just check your Google Webmaster Tools account and click the Diagnostics tab and then the HTML Suggestions tab on the left hand side.

For iWeb users, make sure you use our free iWeb SEO Tool to add unique title tags and meta tags to each of your pages to properly follow Google’s guidelines.

We are happy to announce an all new update to WebCrusher, the most powerful website optimizer for Mac OS X.

WebCrusher 1.6 will now only optimize modified files since the last optimization making the entire optimization faster much faster than before. It also adds improved support for MobileMe servers, allowing for much faster publishing.

Version 1.6 also improves stability on Snow Leopard and is a free update for registered users.

Check out the all new update and make sure your visitors aren’t waiting too long for your website to load.

Google recently updated Google Webmaster Tools with an all new keyword tool. Just like before, you get a list of your most prevalent keywords on your site except now you get additional information like the significants of the keywords and where the top 10 pages that the keyword can be found on.

Just click the Keywords link under “Your web site on the web” in your Google Webmaster Tools account. You will see a list of keywords just as before, except now a new significance column is also displayed. Click any of your keywords to see how many times they occur on your entire site and the top ten pages they occur on.

One great use of this feature is to help find out if your website has been hacked, and if so, where the affected pages are.

Usually when a spammer hacks your website they will load your site up with random keywords related to what they are trying to sell. Then they will link to the hacked pages from other pages on other websites they have hacked. With this new keyword tool you can not only discover whether or not your site has been hacked (loaded with spam keywords), but you can now see exactly which pages have been affected.

The above method is used commonly on sites with community driven resources such as forums, blogs, or other social networking scripts. Always make sure this has not happened with your site with this new Keywords Tool. If it has, this is something you need to fix ASAP because it may get your banned from Google and other search engines.

Check out this new addition to Google Webmaster Tools account. Make sure you have created your XML Sitemap file and submitted to your Webmaster Tools account.

We’re happy to announce a major update to WebDesign, our flagship web site design and html editor for Mac OS X. WebDesign 3.0 includes many new features including live, side by side webpage previews, built in website templates, a completely rewritten FTP client that supports secure FTP and much more.

You will notice an interface facelift as well with this new update which makes it extremely easy to insert common HTML elements such as links, images, tables, style changes and more.

WebDesign 3.0 is available with a free beta testers account on http://www.trybeta.com

We have just updated Domainer to version 1.9.5 adding the ability to find and remove duplicate domains, support for more top level domains and fixes for Snow Leopard and iCal syncing.

Domainer 1.9.5 is a free update for registered users and is highly recommended if you are using a previous version because of the iCal syncing fixes and Snow Leopard fixes.

We just posed a quick fix for Sitemap Automator 2.2 that resolves an issue with publishing verification files to MobileMe.

If you use MobileMe to host your website, this is an essential update for you.

Download Sitemap Automator 2.2.1 from ur website.

You can also read about what was added to Sitemap Automator 2.2.

Now with Sitemap Automator 2.2 you can create XML Sitemaps for you very large websites. Sitemap Automator can now create XML Sitemap Index files meaning you can now submit more than 50,000 links to search engines.

This free update also includes improved support for MobileMe users with the ability to publish your XML Sitemaps to your root directory. By publishing to your root directory you will be able to see all the stats in your Google Webmaster Tools account. Also, by publishing your XML Sitemap files to your root directory on your MobileMe account, they will no longer get overwritten when making changes to your iWeb site and republishing it.

Sitemap Automator helps users get their website listed in all major search engines by creating specially formatted sitemap files, called XML Sitemaps, and submitting them to Google, Yahoo, Bing and Ask.com.

To help you get started with the new features, a video tutorial has been created by Apptorial.com which shows you step by step how to publish your XML Sitemaps with Sitemap Automator.

We are very excited about this release and invite you to download the free version from our website and try it out.

We get many of the same error reports for iWeb SEO Tool. You may have received these error messages after getting a message saying you don’t have permission to copy files to your Applications folder when trying to copy iWeb SEO Tool to your Applications folder.

Once you try and launch iWeb SEO Tool, you will continue to get a dialog box asking you to report an issue to us.

The reason this happens is because you are trying to copy a new version of iWeb SEO Tool to your Applications folder while your current version is still running.

Before installing a new version of iWeb SEO Tool, quit any open version you have first and then copy the new version to your Applications folder. If you do not do this, you will receive continuous error messages.

Last Thursday, Google changed the way verification works for your website. Instead of just publishing a blank file to your web server, you now need to download a special XML file that contains important information about your account.

In version 2.1 of Sitemap Automator, you only have the option of pasting a file name in the ‘Publish Verification File’ command under the File menu. We posted a new beta version a few days ago which will now let you publish the actual verification file that Google provides.

The new beta of Sitemap Automator also includes enhanced support for MobileMe including publishing to the root directory so you no longer need to re-publish your XML Sitemap file each time you publish your iWeb site.

The beta version of Sitemap Automator can be downloaded from Trybeta. Just create a free beta testers account on the website.

If you find problems with this version, please let as know as soon as possible.

iWeb SEO Tool 1.5.2 has just been released. It fixes problems with publishing to both FTP servers and MobileMe. If you previously had trouble publishing your website, try this new version.

It also improves compatibility with Snow Leopard.

This update is of course free and be download from the iWeb SEO Tool download page.