See Exactly How Many Websites Link To You
The number one biggest factor in improving search engine rankings is getting high quality websites to link to your website. With your Webmaster Tools account you can see exactly how many websites link to each individual page on your website. You can even see the anchor text (the clickable keywords used to link to your website) websites are using to link to your website. Keywords used in anchor text increase the chance of your website appearing for those phrases in Google.
Your goal is simple; increase the number of high quality websites linking to yours to improve your search engine rankings and attract more visitors to your website.