iWeb SEO Video Walkthrough Tutorial

Introduction

This video introduces users to search engine optimization and explains how we will be applying some of the techniques to their iWeb websites.
1. What is Search Engine Optimization (SEO) and how does it apply to iWeb - (3:21)

Planning Strategies

This video will teach users how to properly find profitable keywords using Google's keyword tool inconjunction with SEKeyword.
1. Finding profitable keyword phrases - (5:00)
This video explains why MobileMe is not a very good option for hosting, and why having a custom domain name is the stepping stone in having a professional website that your customers and clients can take seriously.
2. Setting up professional hosting and finding domain names - (2:53)

On Page Optimizations

This video talks about utilizing page names for keyword placement.
1. Search engine friendly page names - (2:26)
This video explains the importance of an easy to follow navigation menu, and the drawbacks of using the built-in navigation menu in iWeb. Users can change their navigation menus to a much more search engine friendly design.
2. Making an easy to follow navigation menu - (4:23)
This video will go over the value that content can bring to a website, and how beneficial quality content is when it comes to search engine optimization.
3. Creating content search engines love - (2:13)
This video goes over an SEO strategy that commonly gets overlooked. The video explains how to localize your website so that you can begin ranking for local searches.
4. Targeting specific geo-locations for better rankings - (0:58)
This video goes over the process of making website images more search engine friendly, with the goal of gaining more traffic from image search engines.
5. Optimizing image file names for universal search - (1:08)
This video shows users some of the common mistakes made with internal linking, and demonstrates how keywords in links can influence rankings in search engines.
6. How keywords in links can boost your search engine rankings - (2:00)
This video shows users a strategic way of creating what is essentially a second navigation menu in the footer of your website.
7. Footer keywords for better navigation - (1:43)
How SEIntelligence users should use the rest of this tutorial.
8. If You Use SEIntelligence - (1:07)
Before jumping into the main optimizations for our website, let's take a quick look at iWeb SEO Tool and learn about the proper way to load our sites in it.
9. An Introduction To iWeb SEO Tool - (3:19)
This video shows iWeb users how to properly change the title tags on their websites. The title tag, which is arguably the most important search engine optimization element is a challenging alteration for iWeb users, but is simplified with the use of iWeb SEO Tool.
10. Title tags, the most important optimization technique - (3:50)
This video goes over the proper way of adding meta keywords and a page description to your iWeb site. Again, this process cannot be done in iWeb so we must use iWeb SEO Tool.
11. Meta tags and how to use them - (3:20)
This video goes over the only way of properly adding header tags to your iWeb website. Header tags are yet another way of letting search engines know exactly what each page on your site is about.
12. Secret to creating header tags in iWeb - (3:16)
This video will show users how to properly give alternative text to images. This process is also performed using iWeb SEO Tool, and is helpful in assisting search engines with the categorization of images.
13. Alternative text for images - (2:33)
This tutorial explains why splash screens, or splash pages, can be harmful to a site in terms of search engine optimization.
14. Splash screens and how they hurt your website - (0:32)

Off Page Optimizations

This video demonstrates an easy method for creating and publishing an XML sitemap using Sitemap Automator. The process for publishing includes verifying a website with Google so that the user can have access to further information in Google's Webmaster Tools.
1. How to properly get listed in search engines with XML sitemaps - (4:11)
This video will show users how to properly add analytical tools to their websites so that they can track user visits and behaviors. Using iWeb SEO Tool, users will be taught how to add a Statcounter code, as well as a Google Analytics code.
2. Know your website visitors with Analytics - (4:51)
This video explains how important the speed of our sites are becoming, especially when it comes to rankings. It will demonstrate an easy way to increase a site's speed using WebCrusher.
3. NEW: How your site speed effects your search engine rankings - (2:34)
This video explains how to measure a website's popularity. Users will also learn about Page Rank, as well as an interesting approach to competitor analysis.
4. Popularity contest: How your site popularity effects your rankings - (4:01)
This video shows users a time saving way of tracking their websites ranking in search engines. Rank checking is so important for search engine optimization as it is the evidence as to whether or not a keyword was successful, or if an alteration is required.
5. Track your overall success with search engines - (2:32)
This video shows users how to submit their websites to social bookmarking sites in order to gain exposure and more traffic.
6. Exploring the social web and bookmarking - (2:01)
This video shows users how to utilize Google Places in efforts to gain traffic from local searches.
7. Get right to the top of Google with Google Places - (1:58)
This video explains how directory listings can have a positive impact on SEO as well as provide instant traffic.
8. Get instant visitors with directory listings - (1:02)
This video will show users how to utilize article directories for search engine optimization purposes. Writing articles and submitting them to article directories with a link back to your site can increase search engine rankings, as well as provide additional traffic.
9. Write about your expertise to build your site credibility - (1:16)
This video will teach users how to submit a press release, which can potentially grab the attention of many people and businesses, including media outlets. The goal is to get additional exposure from these media outlets who may be interested in what your site has to offer.
10. Announcing your website to the world with Press Releases - (1:13)
This video shows users how to gain even more traffic by listing their products in Google's Product Search.
11. Let users discover your products with Google Product Search - (2:23)

For SEIntelligence Users

A brief introduction to SEIntelligence, and how to load your website in the tool.
1. An Introduction To SEIntelligence - Loading Your Website - (2:19)
Quickly get familiar with the on-page optimizations window before we dive into optimizing our websites.
2. Familiarizing Yourself With The On-Page Optimizations Windows - (1:41)
Adding our meta keywords and checking our top ranking competitors.
3. Getting Ready To Do On-Page Optimizations - Adding Meta Keywords - (1:36)
Changing our title tags, one of the most important optimizations we can make.
4. Title Tags, The Most Important Optimization Technique - (1:42)
How to create a compelling web page description to entice users to visit our site.
5. Page Descriptions - Let's Be Convincing! - (1:07)
We briefly go over the meta tags section in SEIntelligence explaining what each item is, and how to best use it.
6. Meta Tags - Giving Search Engines A Bit More Information - (1:33)
What are header tags, and how to create high quality headers.
7. Creating High Quality Header Tags - (2:15)
What is anchor text, how can it affect rankings, and how to properly utilize it.
8. The Proper Way To Link Internally - (2:59)

Social Media Marketing

Learn how to create a cool Facebook page that looks and acts just like your website using MapDesign.
1. Create A Custom Facebook Fan Page For Your Business - (7:56)
How to embed a mailing list signup form on your iWeb site using RAGE Software's MailShoot.
2. How To Embed A Mailing List Signup Form With MailShoot - (4:14)
Learn how to put a Facebook Like button your iWeb site so users can Like your Facebook page right from your website.
3. Putting A Facebook Like Button On Your Site - (2:03)
Learn how to easily embed a forum on your iWeb website.
4. Embedding A Forum On Your Site - (1:45)
How to add a Google Plus One button to an iWeb site.
5. Add A Google +1 Button To Your Site - (3:05)

Troubleshooting

How to properly publish your site to FTP in iWeb SEO Tool.
1. Troubleshooting: How To Publish To FTP From iWeb SEO Tool - (4:26)
How to check to see if your site was properly published with iWeb SEO Tool.
2. Troubleshooting: Checking To See If You Published Your Site Properly - (0:53)
How to see if your site was published correctly using WebCrusher
3. Troubleshooting: Checking To See If Your Site Was Published Correctly With WebCrusher - (0:50)
How to check to see if your XML Sitemap was published correctly.
4. Troubleshooting: Checking To See If You Have Published Your XML Sitemap Correctly. - (1:05)

Conclusion

Conclusion
1. Conclusion - (0:59)

Bonus Videos

This free bonus video will go over mistakes people make that could have sever negative affects on your search engine rankings.
1. Things you may be doing that are hurting your rankings - (2:39)
How to get rid of the site name in order to shorten your URL
2. How To Create Visitor Friendly Short URLs with iWeb - (3:41)
How to add a PayPal shopping cart to add a touch of e-commerce to your iWeb website.
3. Adding A PayPal Shopping Cart To An iWeb Site - (2:24)
How to verify your website with Bing so that you can receive valuable information about your website.
4. How to verify your website with Bing - (1:41)
Why text turning into images can be very bad for SEO.
5. A BIG Mistake - Text Turning Into An Image - (2:53)
Add custom buttons to your website using ButtonDesign
6. How To Add Custom Buttons To Your Website - (1:15)
How to add a favicon using iWeb SEO Tool.
7. Adding A Favicon To Your Website - (1:41)