Search Engine Optimization Guide

Introduction

This video will provide the user with an introduction to search engine optimization, and describe how the remaining tutorials will assist them in optimizing their websites.
1. What is Search Engine Optimization (SEO) and how we will apply it to our sites - (3:44)

Planning Strategies

This video will teach users how to properly find profitable keywords using Google's keyword tool in conjunction with SEKeyword.
1. Finding profitable keyword phrases - (5:00)
This video talks about using a professional domain name, and the different options we have for choosing a domain.
2. Choosing a professional domain name - (2:27)

On Page Optimizations

This video talks about utilizing page names for keyword placement.
1. Search engine friendly page names - (2:23)
This video explains the types of navigation menus that Google likes to see. It also explains how to utilize the navigation menu with proper keyterms, and an important mistake to avoid making.
2. Making an easy to follow navigation menu - (2:36)
This video discusses the importance of content on a website, as well as easy ways to update content by using a blog.
3. Creating content search engines love - (2:13)
This video goes over an SEO strategy that commonly gets overlooked. The video explains how to localize your website so that you can begin ranking for local searches.
4. Targeting specific geo-locations for better rankings - (0:58)
This video goes over the process of making website images more search engine friendly, with the goal of gaining more traffic from image search engines.
5. Optimizing image file names for universal search - (1:08)
This video shows users some of the common mistakes made with internal linking, and demonstrates how keywords in links can influence rankings in search engines.
6. How keywords in links can boost your search engine rankings - (2:36)
This video shows users a strategic way of creating what is essentially a second navigation menu in the footer of your website.
7. Footer keywords for better navigation - (2:52)
How SEIntelligence users should use the rest of this tutorial.
8. If You Use SEIntelligence - (1:07)
This video shows users how to properly change the title tags on their websites. The title tag is arguably the most important search engine optimization element.
9. Title tags, the most important optimization technique - (2:03)
This video goes over what the meta tag keyword attribute is and how to properly use it.
10. Meta keywords and how to use them - (1:17)
This video goes over the important role the description attribute plays in influencing users decisions to go to a website.
11. Adding a captive description - (1:47)
This video discusses how header tags can be helpful in assisting search engines in the classification of particular webpage.
12. Header tags for additional classification - (1:35)
This video discusses alternative text for images, along with why it is beneficial, and how to implement in on a website.
13. Alternative text for images - (1:12)
This tutorial explains why splash screens, or splash pages, can be harmful to a site in terms of search engine optimization.
14. Splash screens and how they hurt your website - (0:32)

Off Page Optimizations

This video demonstrates an easy method for creating and publishing an XML sitemap using Sitemap Automator. The process for publishing includes verifying a website with Google so that the user can have access to further information in Google's Webmaster Tools.
1. How to properly get listed in search engines with XML sitemaps - (4:11)
This video will show users how to properly add analytical tools to their websites so that they can track user visits and behaviors. Users are taught how to properly add a Statcounter.com and Google Analytics codes.
2. Know your website visitors with Analytics - (5:39)
This video explains how important the speed of our sites are becoming, especially when it comes to rankings. It will demonstrate an easy way to increase a site's speed using WebCrusher.
3. NEW: How your site speed effects your search engine rankings - (2:34)
This video explains how to measure a website's popularity. Users will also learn about Page Rank, as well as an interesting approach to competitor analysis.
4. Popularity contest: How your site popularity effects your rankings - (4:01)
This video shows users a time saving way of tracking their websites ranking in search engines. Rank checking is so important for search engine optimization as it is the evidence as to whether or not a keyword was successful, or if an alteration is required.
5. Track your overall success with search engines - (2:32)
This video shows users how to submit their websites to social bookmarking sites in order to gain exposure and more traffic.
6. Exploring the social web and bookmarking - (2:01)
This video shows users how to utilize Google's Local Business Center in efforts to gain traffic from local searches.
7. Get right to the top of Google with Google Places - (1:58)
This video explains how directory listings can have a positive impact on SEO as well as provide instant traffic.
8. Get instant visitors with directory listings - (1:02)
This video will show users how to utilize article directories for search engine optimization purposes. Writing articles and submitting them to article directories with a link back to your site can increase search engine rankings, as well as provide additional traffic.
9. Write about your expertise to build your site credibility - (1:16)
This video will teach users how to submit a press release, which can potentially grab the attention of many people and businesses, including media outlets. The goal is to get additional exposure from these media outlets who may be interested in what your site has to offer.
10. Announcing your website to the world with Press Releases - (1:13)
This video shows users how to gain even more traffic by listing their products in Google's Product Search.
11. Let users discover your products with Google Product Search - (2:23)

For SEIntelligence Users

A brief introduction to SEIntelligence, and how to load your website in the tool.
1. An Introduction To SEIntelligence - Loading Your Website - (2:19)
Quickly get familiar with the on-page optimizations window before we dive into optimizing our websites.
2. Familiarizing Yourself With The On-Page Optimizations Windows - (1:41)
Adding our meta keywords and checking our top ranking competitors.
3. Getting Ready To Do On-Page Optimizations - Adding Meta Keywords - (1:36)
Changing our title tags, one of the most important optimizations we can make.
4. Title Tags, The Most Important Optimization Technique - (1:42)
How to create a compelling web page description to entice users to visit our site.
5. Page Descriptions - Let's Be Convincing! - (1:07)
We briefly go over the meta tags section in SEIntelligence explaining what each item is, and how to best use it.
6. Meta Tags - Giving Search Engines A Bit More Information - (1:33)
What are header tags, and how to create high quality headers.
7. Creating High Quality Header Tags - (2:15)
What is anchor text, how can it affect rankings, and how to properly utilize it.
8. The Proper Way To Link Internally - (2:59)

Social Media Marketing

Learn how to create a cool Facebook page that looks and acts just like your website using MapDesign.
1. Create A Custom Facebook Fan Page For Your Business - (7:56)

Conclusion

Conclusion
1. Conclusion - (0:59)

Bonus Videos

This free bonus video will go over mistakes people make that could have sever negative affects on your search engine rankings.
1. The most common SEO mistakes and how to avoid them - (2:39)
How to verify your website with Bing so that you can receive valuable information about your website.
2. How to verify your website with Bing - (1:36)