SEIntelligence : Page Descriptions

October 20th, 2011

In this section of our SEIntelligence series, we are going to cover page descriptions. More specifically, what page descriptions are, how they can benefit a website, and how to change your page descriptions in SEIntelligence.

Video Transcript:

A web page’s description can play an important role when it comes to search engines. If we take a look at this block of text here in a Google search result, it tells us a bit about what we can expect to find if we were to click to be taken to this page.

But where does this text come from? Well if we click to go to this page, and view the site’s source code, we will see that the snippet of text from the search result is actually taken from this page’s description tag. Google and other search engines, will use a page’s description in the search results when it deems that the description sufficiently describes the page.

When you load your site in SEIntelligence, you will be able to see each of your page’s descriptions by clicking on the page, and then selecting the Description tab. You can then get some feedback on your description, and then modify it in the text box should you choose to. Generally, you want to make your description enticing to the person viewing it in the search results, enough to make them want to click to be taken to your site. Every page on your site should have a unique description.

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