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Improve Your Search Engine Ranking


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#1 RageSW

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Posted 01 April 2005 - 02:43 PM

There are many different techniques that people can do to help improve their search engine rankings. The following is 10 of the basic techniques that all web sites should do;

1) Include a descriptive, keyword rich title. Keep it to the point and include your most important keywords. Make sure it makes sense when someone reads it because this is the first thing they will see when your page comes up in search engines. A good technique is to name your product/service/website then add a short description of what it does/is.

<TITLE>WebDesign: Download The Macintosh HTML Editor</TITLE>
- the above title names the product, tells the user what it is, what platform it is for and what this page will let them do. Remember, short but descriptive is the key. It is the first thing a user will notice in the search results page

2) Include meta keywords and descriptions
WebDesign lets you easily do this from the 'New Web Page...' command from under the File menu. Just select the Meta Date section. Add keywords or 2-3 word phrases separated by commas. Use highly targeted keywords and use as few as possible while still getting the most important keywords across. Never try to add as many as you can think of

Keep your description short and to the point. Some search engines don't use it anymore in the results listing, however some still do and some still use it to see if your page is relevant. Include important keywords and make sure it makes sense to people when they read it.

3) Include the char-set and language meta data. WebDesign can do this for you as well in the 'New Web Page...' wizard from under the File menu. Although this does not necessarily help ranking, some search engines limit searches to certain languages and may use this data to determine your web site's language. It never hurts to include it.

4) Provide as much text as possible. When you can, turn images into text. Take advantage of CSS to create buttons and logos that are all text and not images. Search engines can not use images when the index your web page. WebDesign provides some great CSS features (the plug-ins at the bottom of the Tools window and the CSS Language Extensions under Window Menu->Language Extensions). You can find a complete reference in WebDesign as well from the built in Language Extensions.

The more text you have the more content search engines can index. So start writing as much as you can. Use important keywords that you used in your title and your keywords/description meta tags that are discussed above. REMEMBER: make it relevant to your visitors first, than to search engines.

5) Use all the places you can to insert extra text. Always take advantage of the alt tag, which stands for alternative text for image tags. This text shows up in images that cannot be found as well as for people using web browsers that do not support images. Make sure your alternative text describes what the picture is in a very short 2-3 word description. Try to include important keywords if you can. WebDesign lets you specify alternative text in the Image Wizard (from under the Insert menu or from the Tools window).

Other places you may want to consider adding text is in the table summary tag. Click within your <TABLE> tags in WebDesign and use the attribute editor (Windows menu->Attribute Editor) to edit the summary tag for a table. Keep this short as well and use keywords if possible,

6) Pay attention to important content. Search engines use the text within header tags (<H#>...</H#>) extensively. Use them at the top of your page and try to put important keywords. Also pay attention to the first paragraph and especially the first sentence on your web page. Try to put as many keywords as possible in them, while still making sense to visitors reading it. Also, link text in-between the <a> tag is also very important. Replace links that say 'Click Here' with keyword rich descriptions. Less important but still relevant is bold text.

7) Include a site map of all your web pages. Do not exceed 100 links and make sure your main page links to it so it is picked up by search engines.

8) Build your link popularity by posting your web page on forums (without spamming but included in your signature). Post on relevant blogs, swap links with similar web pages and write articles and submit them to ezines with a link back to your web page. Unless you want to hurt your long term ranking and reputation, never SPAM or annoy users with advertisements of your web site.

9) Always, always, always make your web site readable to visitors before search engines. Do not use any illegal techniques, hidden keywords that are the same color as your background and try and to avoid using frames .

10) Rule of Thumb: If you web site is within the top 10 web sites for your specific category, getting within the top ten listings should eventually follow. Be patient it may take a few months but keep practicing to see what is out there and take advantage of this forum to post your experiences and questions.




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