In our last post we talked about anchor text, and how to use it effectively to help increase your search engine rankings. Today we will talk about how to evaluate the effectiveness of your anchor text and what Googlebot knows about your website.

If you don’t already have one, your will need an XML Sitemap file published and submitted to Google’s Webmaster Tools. You can use RAGE Sitemap Automator to quickly and easily create your XML Sitemap file.

Now that you have your XML Sitemap file published to your website and submitted to Google, login to your Google’s Webmaster Tools account. Click ‘Statistics’ on the left hand side and the click ‘What Googlebot Sees’. Here you will get a whole list of the most predominant anchor text used to link to your website. Click any of the anchor text keywords to see some slight variations used by the various websites that link to yours.

If you scroll down a little further, you will see the most predominant keywords, as determined by Google, on your website as well as the most predominant keywords used to link to your website from third party websites.

Use this information to;

1. Determine what keywords other websites are using to link to your website
2. Brainstorm additional keywords for your website

Related posts you may be interested in:

1. Anchor Text, Links, & How To Quickly Increase your Search Engine Ranking


2. How Your Anchor Text Will Affect Your Search Engine Ranking


3. Quickly Submit Your Web Site To MSN | MSN Webmaster Tools Go Live


4. Your iWeb Website, Top Search Engine Rankings


5. SEO For iWeb: How to get your iWeb Websites into Google & Other Major Search Engines

This entry was posted on Tuesday, June 17th, 2008 at 10:07 am and is filed under SEO Tutorials, web site optimization, web site promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.