Archive for the 'SEO Tutorials' Category

Help and Support Resources for EverWeb

Thursday, July 26th, 2018

Help and Support Resources in EverWeb

 

If you are new to EverWeb, perhaps you need some help with installation or setting up your first website project. If you have used EverWeb for a while, you may want some help to better understand one of EverWeb’s many features. You may have a question on how best to achieve your website design goal. Maybe you have a technical issue that you cannot resolve on your own.

The problem with most questions is where to find the answer. Fortunately EverWeb has many ways in which you can get the help you need to quickly answer whatever question or issue you have. Below is a roundup of the available resources that can help you out!

 

The EverWeb User Manual

The EverWeb User Manual is a great place to start if you’re new to EverWeb as it explains in detail the EverWeb User Interface and how to create your first website. There is plenty of information on how to add and edit web pages using long standing and new EverWeb features right through to publishing your website on the Internet.

The EverWeb User Manual is usually updated with each point release so it is always up to date with any new or improved product features. You can access the EverWeb User Manual right from the Projects Window when you launch EverWeb or at any time from the Help-> EverWeb Manual menu option.

 

EverWeb Video Tutorials

Tutorial videos are really useful as they guide you through features and functions of EverWeb more easily and quickly than in written form. You can also pause the video at any time if you need a break.

You can access EverWeb’s tutorial videos directly from EverWeb’s Projects Window by clicking on the ‘Learn how to use EverWeb’ button. When you click on the button, you will be taken to the EverWeb Video Training Library that contains over 80 video tutorials.

There are hundreds of other EverWeb video tutorials available on YouTube. Videos are added throughout the month so subscribe to our EverWeb channel to stay updated!

 

The EverWeb Discussion Forum

The EverWeb Discussion Forum is the place where you can ask your EverWeb related questions to other members of the EverWeb community. Categories include ‘Feature Requests’ if you have an idea  for features you would like to suggest for inclusion in a future release of EverWeb, a ‘How Do I…?’ section where you can ask questions about how to achieve your design goals, a ‘Bug Report’ section where you can log any problems that you think are a bug in the product, and a ‘General Discussion’ section for anything that does not fit in to other categories!

There are two other useful categories in the Forum, the first is the ‘Announcements’ section which posts news about new product releases, beta test products and other important EverWeb related news. The ‘Third Party Products and Announcements’ section is where third party providers announce their own third party products e.g. widgets, Theme Templates, books on EverWeb etc.

The EverWeb Discussion Forum can also be accessed from your EverWeb Client Area using the Support-> Discussion Forum menu option, from within EverWeb itself using Help-> Discussion Forum menu option or via the EverWeb website.

 

Help Icon Within EverWeb

One of the useful Help features in EverWeb can be found directly next to many features within the product itself. The Help Icon, represented by a question mark within a circle, when clicked upon will take you directly to a tutorial video relating to the feature in question.

The Help icon is a quick and useful way to get pertinent information and help on the feature you need to know about.

 

The EverWeb Application Website

EverWeb’s own website serves as a great starting point for those looking to purchase EverWeb as it outlines all of the major features that can be found in the product. The website is also useful if you have already purchased EverWeb and need support or to find other EverWeb related resources. The Resources and Support menu conveniently group together everything you may need.

The EverWeb website also has its own blog with news on our latest product releases, and sometimes a sneak preview or two!

 

The EverWeb Knowledgebase

One of the features of the EverWeb website’s Support menu worth a special mention is the Knowledgebase option. Here you will find many useful technical and step by step ‘how to do’ articles. Just enter your search term in the Search box, or drill down using one of the listed categories. Knowledgebase articles are regularly added and updated on the website.

 

EverWeb Customer Support

Last but not least is EverWeb’s own Technical Support which is available if you have an active Everweb account. If you have a current EverWeb+Hosting plan you also have access to telephone technical support 24/7 on 1-888-500-2901.

 

This Blog

All EverWeb users have access to this blog and its extensive history of articles all about EverWeb. But if there is a topic that you think we should be writing about, or that you need more information about please let us know in the Comments Section below. What would help you build an even better website with EverWeb? We’re looking forward to hearing from you!

 

 

EverWeb on Social Media

And finally, you can always find EverWeb on the following social media platforms.

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

SEO and Blogging in EverWeb

Thursday, May 3rd, 2018

SEO and Blogging in EverWeb

 

Search Engine Optimisation (SEO) is often important in website development as a good SEO implementation makes for better Search Engine Results Page (SERP) rankings. In EverWeb, these SEO features are “baked in” making it easy to add SEO to your website. Find how to effectively implement SEO in your website in our SEO for EverWeb Video Course.

The video course covers SEO implementation throughout EverWeb, but how can this be applied to any blog you create for your website? Read on to find out how…

 

Content Is King

When talking about blogging and SEO, the most important topic is content! Content is king as it is the key to better SEO and SERP rankings. Always remember never sacrifice content for the sake of SEO and page rankings. Blog posts that just target SEO and SERP rankings will ultimately result in less visitors to your blog and website. Your blog content is very important in this respect as outlined below.

 

How Long Should a Post Be?

This is one area that always causes debate, both from an author’s perspective and from an SEO perspective. Generally the consensus is that blog posts should be at least 300 words long. For SEO, longer articles are better, however, if your post is too long you may dissuade people from reading it. Again, the consensus seems to be that between 750 and 1100 words is ideal although this is not set in stone. For longer blog posts consider splitting the post in to two or more parts. Add links to previous and next posts in the series in the post. Relevant links within your posts to referenced, credible sources is also good for your SEO. Finally, do not forget to include one to two keywords per 1000 words in your text. Our SEO video course has more details on how to find appropriate, effective keywords to use.

 

Create New Content Regularly

For better SEO, try posting on regular basis. Your readers are more likely to come back as your site is ‘live’ and if you post regularly e.g. every Tuesday, your readership will be more inclinded to visit your site every Tuesday. Remember though, never create content just because you feel olbligated to do so and always make sure your content has something to say. Planning your posts in advance is the best strategy!

The other advantage of posting content regularly is that Google and other search engines will crawl your website and blog more often. If your website is not updated regularly your page rankings may be negatively impacted.

 

Create Original, High Quality Content

Google and other search engines rank posts higher if they are original and of high quality. Original, high quality posts are also good for your website’s readership who will appreciate that you have put thought and effort in to what you are writing about.

If you plagiarise content from others this can negatively impact your SERP rankings and could also get you sued. If you quote from someone else’s work, always acknowledge the author and provide a link to the source. Check out the blog post ‘Create Your First Blog Post in EverWeb 2.0!‘ for some useful pointers on this subject.

 

Structure Your Blog Posts

Your blog post should always have a proper title. When you hit the ‘New Post’ button in EverWeb’s blog post editor window, edit the default title to make one relevant to the post. The title should include one or two keywords and be 60 characters or less if possible as this is better for SEO.

When writing the blog post itself, it should be focused with only one message or idea. In this blog post, for example, the focus is on how to achieve better SEO/SERP rankings in your blog posts.

Any blog you write should be structured with a beginning (introduction), middle (the message/idea) and end (conclusions/wrap up). This form usually holds the reader’s attention but is not obligatory.  Using this structure, however, gives you the opportunity to create a logical flow throughout the  post, and allows you to introduce paragraph headings in to your post, which are used for SEO purposes.

Include Paragraph Headings

Using paragraph headings benefits you and your readers as it helps organize and signpost text content in your post. Paragraph headings break up text and ideas in to a more digestible format. It also enables your readers to quickly scan the post for what they may want to pick out of it.

The other reason to use paragraph headings is that it is good for your SEO! Google and other search engines use paragraph headings to index the structure and content of your web pages. This is then used to improve your SERP ranking. Paragraph headings are used in a hierarchy of ‘tags’ from h1 to h6, where h1 is highest and h6 the lowest tag in terms of importance to SEO.

The first button in the Blog Post Editor Toolbar is the Paragraph Headings button. When you click on the ‘Return’ symbol button, a dropdown will appear with a list of options, ‘Normal’ for normal text, ‘Heading 1-4’ for paragraph headings and ‘Code’ if you need to add code snippets in to your text. If you apply ‘Heading 1’ to your selected text it will adopt the h1 tag and will be the most important heading in SEO terms. It is advisable to use just one ‘Heading 1’ paragraph heading in your blog and multiple Heading 2 and Heading 3 paragraph headings for paragraph titles and sub headings as required.

 

Link to Your Other Content

Linking to other relevant posts is also something that search engines like so if you have already posted content that is relevant to the post you are writing about now, add a link to it. Link text should beunique if possible e.g. use the title of the post you are linking to instead of ‘Click here’. Everyone uses ‘Click here’ so it gets zero traction in SEO.

 

SEO and Images

When adding images to your post the same SEO rules apply as they do when you add images to regular pages in your site. The image filename should say something about what the image is. If possible name the image file before dragging and dropping it in to EverWeb. If you have already imported images that use just a camera generated name, edit the filename in the Assets List.

When you add an image to your post in the Blog Post Editor window the Image Toolbar is displayed when the image is selected. Click on the ‘i’ icon for Alt Text, add your descriptive text and press Enter to finish. Adding Alt Text is useful for those who are visually impaired. It also replaces the image itself if it cannot be displayed and may benefit your SEO. Always make sure that the Alt Text describes what the image file is about.

As mentioned before, the file name should describe what the image is before being added to the Assets List if at all possible.

Blog Main, Archive and Post Page Settings

If you have not done so already, remember to complete the Page Settings for the Blog Main, Blog Posts and Archive Pages using the Inspector Window as these input fields are also used for SEO purposes. As mentioned previously, the SEO for EverWeb video course has all the details you need to add effective keywords to your Page Settings fields.

 

With some thought and planning you can have effective SEO in your blog posts as well as in the regular pages of your site.

 

As always please let us know if you have any comments and questions. We’re happy to help. You can also find EverWeb on the following social media platforms:

 

EverWeb on Social Media

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

Target Your Market with EverWeb’s Language Localization

Sunday, February 4th, 2018

 

EverWeb’s Language Localization feature is a great way to target geographic local markets and audiences or for multilingual websites that targets different countries and/or language groups. When designing and building a website, you probably have some kind of audience, focus or target in mind right from the outset. Even if your website seems to have no specific target market or audience, you can still apply some SEO (Search Engine Optimisation) and SERP (Search Engine Results Page) implementation with Language Localization.

 

Targeting a Non-Target Market

If you think your website does not have a target market or audience, think again, as you will have written your site’s pages using at least one language.  At this level, your market or audience scope is probably very large e.g. all English, Spanish, or Chinese speakers. Even at this scale, you have a place to start for SEO and you can optimize more as you learn more about your target market later on.

At this scale, set your Language Localization at the global level in your EverWeb Project file. To do this:

  1. Go to the File-> Edit Publishing Settings menu, or click on your Project name in the Web Page List. The Site Publishing Settings will appear.
  2. In the ‘Head/Footer Code’ section is the ‘Language’ option. Click on the drop down box and select the language that your website is written in e.g. if your website is written in Spanish, select ‘Spanish’.
  3. When you click on the drop down to open the list of available languages, start to type the name of your language. The language list uses predictive search. As you type, the closer to your language you will get in the list.
  4. Once you have selected the language you want to use, publish your entire website as the global nature of the language localization will be applied to all of the pages in the Project file

Your website will use the language localization setting to better to serve web visitors with results that are geared relevant to Spanish speaking audience.

 

Narrowing The Market Focus

You probably noticed that as well as the ‘Spanish’ language option, there were other ‘Spanish’ language options available on a country by country level. If your website is geared towards only one specific country, select the Spanish country option for your market e.g. ‘Spanish (Chile)’ This will help better refine your SEO for your target market or audience.

 

Market Targeting with Multilingual Websites

If you have a website that uses more than one language, using EverWeb’s Language Localization feature on a page by page basis is probably the most suitable way to optimize for a better SERP. Again, it’s easy to set up:

  1. First set up the primary language that website uses in Site Publishing Settings as we did above when setting up Spanish (Chile) as our primary language.
  2. The next step is to use the Language Localization drop down menu on each page of your website that uses the secondary language.
  3. To do this, select a page in your Project that uses the secondary language.
  4. Next go to the Page Settings tab in the Inspector Window.
  5. In the ‘Page Details’ section is the ‘Language Localization’ drop down. Select the language and country that you require. In our example,  the Project file is mainly in Spanish as it is targeting the Chilean market, however, there are also some pages in Portuguese for the Brazilian market. In this case, set the page  Language Localization as Portuguese (Brazil).

When using Language Localization on a page by page basis in your website, it does not matter if you have more than one language/country combination in the Project file as long as you each has its own page. In our example above, we could also have had pages for Spanish speakers in Bolivia. In this case, the Language Localization would be set to ‘Spanish (Bolivia)’ to more specifically target Bolivian Spanish speakers.

 

If you have created multiple project files for your multilingual website and linked them together using external URL links, it will be easy to implement Language Localization at the website (global) level for each project file.

 

EverWeb’s Language Localization feature can help your SEO and SERP rankings at all levels within your website, even if your website appears not to have any  specific market or audience focus.

 

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

EverWeb’s New Site Shield Addon Explained

Thursday, August 17th, 2017

EverWeb's Site Shield Add-on Explained

 

Over the last few years, web search giants such as Google and Microsoft have been encouraging website developers to encrypt all data  transmitted between their website’s host server and the end user’s desktop, tablet or mobile device browser window.

 

Why The Need For Data Encryption?

Data encryption is important for you, and your website visitors, as it provides a safe, secure way of transmitting data across the internet to all the devices your website visitors may be using. It is especially important where internet based financial transactions, such as web shopping carts, or confidential data, such as medical information, is involved. A secure website also gives your visitors more confidence and trust in your website. It’s also more professional and shows that you are up to date with today’s technology.

 

EverWeb’s Site Shield Addon

EverWeb version 2.4 debuted the Site Shield Addon providing a simple, easy, way to keep your website data secure through end to end data encryption. As you would expect with EverWeb, it only takes a couple of mouse clicks – EverWeb does all the complex, hard work behind the scenes!

 

To use EverWeb Site Shield Addon you will need:

  • EverWeb version 2.4 or higher. To find the version of EverWeb you are currently running, check the Projects Window that you first see when you launch EverWeb, or go to the EverWeb menu and click on the About option;
  • An EverWeb+Hosting plan. To add the Site Shield Addon to your EverWeb account, go to your EverWeb Client Area and add the EverWeb Secure Shield Addon to your account. If you have a 10GB or higher plan, EverWeb Site Shield is absolutely free. If you have a 2GB plan the Addon costs $29.95/year.

 

Using EverWeb’s Site Shield Addon

Using EverWeb Site Shield Addon is super easy:

  1. Launch EverWeb and open your Project file
  2. Go to the Site Publishing Settings.
  3. Check the “Use HTTPS Secure URLs” box.
  4. Publish your Entire Website using the File -> Publish Entire Site menu.

That’s all you need to do!

 

Checking Your Website

When your website has published, click on the ‘View Website Now’ button. You may not notice any change to your website, but if you look at your website’s URL in the browser search bar you may notice that the website now uses HTTPS as it’s prefix instead of HTTP. note that in some instances, you may need to click in the search box itself to see the full URL, or you may need to configure your browser settings to display full URLs.

You will notice that the web address starts with ‘HTTPS’. The ‘HTTP’ part stands for Hyper Text Transfer Protocol, and ‘S’ at the end means ‘Secure’. As such, your HTTPS website will encrypt any data communication between the EverWeb Server hosting your website and your visitors browser window. if your website is only HTTP then the end to end data communication is not encrypted and so not secure.

You may also notice that your website has a padlock symbol next to the URL. The padlock symbol acts a visual indicator that an HTTPS connection is in place and active. If you see ‘HTTPS’ displayed but no padlock symbol, check the page in the Project file. Third party widgets or third party code may be causing problems with the padlock displaying properly. Remember to check the Head/Footer Code section of your website’s ‘Site Publishing Settings’ and the Inspector Window of your web page as well to troubleshoot any issues.

 

Site Shield Addon For Better SEO

Site Shield Add-on has an addition benefit besides from being ideal for secure online end to end encrypted data transmission. It  is also great for your SEO Rankings as Google gives data encrypted websites a ranking boost over non-secure websites. If you use any analytics on your website, check them after a couple of weeks to see if you have any increase in traffic to your website. Remember that good SEO should always be part of your website design. Check out the SEO For EverWeb Video Course for more details.

 

EverWeb Site Shield’s the easy way for more secure websites and better search engine rankings all with just the click of a button!

 

Video Walkthrough

You can see EverWeb’s Site Shield Addon in action in our ‘EverWeb Site Shield‘ YouTube Video!

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

Better SEO with EverWeb’s New Language Localization Feature

Thursday, August 3rd, 2017

Language Localization with EverWeb for Better SEO

 

EverWeb 2.4’s new Language Localization feature improves your website’s SEO for better search engine ranking results by using language localization to better serve visitors searching the web with more relevant search results.

You can apply language localization in EverWeb in three ways:

  1. Globally, to your whole website;
  2. Globally with specific pages overridden to use specific local language settings;
  3. Only specific pages localized. No global language localization set.

To illustrate how these settings are applied we will use an example of  a farming company based in the United Kingdom which has set up their own website in EverWeb. At present, the website is designed to serve only customers in the United Kingdom. As such, we can set the language in EverWeb at the global, website level only so that search engine results are focused more towards serving potential UK customers only.

 

Setting Language Localization for the Whole Website

To set the language localization for the website as a whole:

  1. First go to the Site Publishing Settings in the Project file, using the File-> Edit Publishing Settings menu or by clicking on the name of the website in the Web Page List.
  2. In the Head/Footer section is an option for ‘Language’. Click on the drop down where you will see a whole host of languages. In this example, scroll down to ‘English’, or just press ‘E’ on your keyboard to take you to the start of the section of languages beginning with ‘E’.
  3. As there are many countries where English is spoken it is important for SEO to select the setting that best suits your situation. In this example, as my website serves only customers in the United Kingdom, ‘English (United Kingdom)’ is the most suitable option. If my website was designed to serve only customers in the US, I would select ‘English (United States)’.
  4. To apply the Language localization setting, publish the website. It is recommended to publish the whole website using the File -> Publish Entire Site menu option.
  5. If your website is not tied to a particular geographic location, e.g. you have a global website shopping website, you can still specify a language localization at the global level e.g. if my farming company only sells products via the Internet, I could set the Language setting in Site Publishing Settings to just ‘English’ without any country specified.

 

Overriding the Global Language

Imagine that the farming company has grown and now sells its products two other countries: The Netherlands and New Zealand. To accommodate this growth, extra web pages have been created in the Project file in the Dutch language to target the market in The Netherlands. To help better search engine ranking results in the Dutch market, I can apply EverWeb’s Language localization setting specifically to better serve the Dutch market:

  1. First select one of the pages used for the Dutch market and make sure that the Page tab is selected in the Inspector Window.
  2. Next go to the ‘Language’ drop down in the Page Details section.
  3. Select ‘Dutch (The Netherlands)’.
  4. This setting will now override the global Language setting of English (United Kingdom) that we set up earlier so that search engine results will better target the Dutch market.
  5. Publish the website to apply the changes.

For my customers in New Zealand, the written language is still English, but if I make pages specifically for my New Zealand customers, I can ‘language localize’ these pages by selecting ‘English (New Zealand)’ on a page by page basis in the same way I have sone for my Dutch customers.

 

Language Localization For Specific Pages Only

EverWeb’s Language Localization feature can be set just on a page by page basis without a ‘global’ language localization being specified in Site Publishing Settings. There may be specific instances where you may want to use this option. Generally, though, you will usually use the one of the first two options described above.

 

Watch The Video Walkthrough

If you would like to see EverWeb’s Language Localization feature in action, check out our Language Localization for Better SEO video on our YouTube channel.

 

 

As always we would love to hear from you if you have any comments, suggestions or feedback. Please let us know in the Comments section below!

 

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

SEO News Round Up

Friday, July 1st, 2016

One of the most important aspects of website development is Search Engine Optimisation (SEO.) It’s an essential element to incorporate in your web pages as it may affect your website ranking in search engine results pages (SERPs.) When creating your website in EverWeb you should add ‘Keywords’ to your web pages so they are optimized for search engine spiders. If you have not added Keywords to your website, or have not thought about SEO yet, take a look at the ‘SEO for EverWeb Video Course‘ which explains all you need to know about SEO and how to implement it in EverWeb.

 

EverWeb SEO Course

The SEO for EverWeb Video Course is the perfect start to learning about how to apply SEO in EverWeb.

 

SEO itself is not a static concept, it’s dynamic and constantly changing as our patterns of Internet usage change and technology develops. In this Blog we’re feature some recent SEO articles below to help you stay up to date with SEO to keep your website tuned to keep it’s SERP ranking optimized.

 

Don’t Avoid Linking To External Websites

Do you include links to external websites in your own website? There’s a tendency to exclude external links from websites as developers and website owners believe that such links take visitors away from their own site. Google’s Gary Illyes has a different view on external links:

“The internet is built upon links, links are essential for the internet.”

Read more and see the video in ‘Google’s Gary Illyes: I’m Angry News Sites Don’t Link Out, It’s Stupid‘.

 

What happens if the focus of your website changes over time?

When developing your website you should include SEO as part of the development process. However, do you review your website’s SEO when you update or change it’s content? And what happens if you decide to change the focus of your website at a later date? Will this change your ranking? Find out more in ‘How Google Handles a Site When It Changes Topic Focus

 

Google Launches Mobile Friendly Update Algorithm

Google’s ‘Mobile First’ strategy for SEO gained a boost in May when it completed the launch of it’s mobile friendly ranking algorithm. It’s a good reminder that mobile’s importance is growing fast and that all websites should have a mobile version, with SEO included!

 

Related Topics

SEO in EverWeb

SEO for EverWeb Video Course

And don’t forget our YouTube Channel where there’s more content about EverWeb and SEO.

How To Use EverWeb’s SEO Features

Friday, August 21st, 2015

One of the most important features of EverWeb is its Search Engine Optimisation (SEO) capabilities. However, you won’t find ‘SEO’ on any menu or listed in any dialog box. So why is SEO so important for your website and where do you find and effectively use EverWeb’s SEO features?

To answer such questions we need to first explore the nature of SEO. Much has been written about SEO as the ‘Holy Grail’ that every website developer must find. In reality, it boils down to the following things that you should know:

1. SEO is the term used to describe the way in which you make your website as visible as possible to Internet search engines such as Google, Bing, Safari etc.

2. SEO is important. With over 1 billion websites out there, SEO is the best way to get your website as high up in search engine results as possible.

3. SEO uses ‘Keywords’ to help search engines find your website pages through specific pieces of software called ‘Spiders’ .

4. Using the right type of Keywords is important so that search engines find your website more easily. If you use generic words for your Keywords e.g. ‘computer’, your website will never be found. The Keyword in this example is too general. A quick Google search finds 2,250,000,000 results!

5. SEO does not guarantee anything. However, it can be a great help in improving your website’s visibility if used properly.

6. SEO should be used on any pages that you want to draw attention to. Again focus on what is unique to your website. ‘About’ and ‘Contact’ pages will be too generic to be of much use for SEO.

7. SEO should be used on both your ‘mobile’ and ‘desktop’ web pages. Mobile is a priority for Google and it should be for you too!

8. There is no magic to SEO, you just need to know how it works so that you can get the best possible search result listing.

 

EverWeb and SEO

The use of good Keywords is, therefore, important in optimising your website for search engines. The question is, where do I put my keywords and what words should I use? let’s start with the Where…

The first thing to note is that you may want to use SEO on different pages of your website as different pages have different purposes. You will want your Keywords to be tailored to what the purpose of the page is.

In EverWeb you can enter Keywords in to the following fields in the Page Inspector (see screenshot below):

1. File Name: You can use the file name of your page to act as a Keyword.

2. Navigation Menu Display Name: This field is good to use for SEO as it provides links to other pages. This is something that search engines look for

3. Web Page Title: This is the text that you see at the top of the browser window. It’s great if you can add in some Keywords in to the Title, but remember that you should not sacrifice your visitor’s experience just for the sake of SEO.

4. Web Page Description: The page description is not a field used in SEO but you can use keywords in the description. Again remember your visitor experience when writing your description.

Inspector SEO

You should also use SEO with any Image files you are using. Search engines look at image file names as well as text Keywords. Therefore, it’s important that your image files have an appropriately descriptive name. If not then rename the image files before importing them into EverWeb. If you have already imported your image files in to EverWeb, rename them via the Assets tab.

In addition to using descriptive file names for your images, your SEO may be helped by adding Alt Text to your image files in EverWeb. Use the ‘Alt Text’ field in the Shape Options tab to add in a sort description of your image (see screenshot below).

Shape Options SEO

 

Which Keywords Should You Use?

This is where you need to have a Keyword strategy and do your research before using adding in Keywords. As discussed above, if you used ‘computer’ as a keyword you would have no chance of standing out from the crowd. Instead think of Keywords that are specific and focused on what your clients are going to be looking for. As an example, if you are a company selling shoes, think about any specialist type, or brands, of shoe that you sell, for instance, clogs. The word ‘clog’ is a more specific and better Keyword than using the word ‘shoe’. The more specific and focused your Keywords, so much the better!

Use just a few Keywords in the fields mentioned above. Remember that having too many Keywords may lessen the focus of your SEO, and may also undermine your visitor experience. Having a website just littered with Keywords without meaningful text is not very appealing.

The good news is that help is available for finding the Keywords that are best for you to use. Google provides the ‘Google Keyword Planner’ just for this very purpose as part of Google Analytics. See https://adwords.google.com/KeywordPlanner for more information.

In answering the original question posed at the start, SEO is baked in to EverWeb in many different places. It underpins EverWeb, so be sure to remember to fill in the appropriate fields with a few well chosen Keywords when you are building your web pages. Having an appropriate, sensible SEO strategy that balances visitor experience against your search engine ranking will help you get more hits on your web site, and hopefully more online business!

 

What Next?

We have only been able to give you an overview of SEO in this Blog. There is much more to discover so why not begin by exploring the ‘SEO for EverWeb Video Course’.

Do’s And Don’ts Of Back Links – Improving SEO

Thursday, December 20th, 2012

A recent hot topic of discussion involves ‘back links’ and how they might affect your website’s rankings. Most of you who are familiar with search engine optimization (SEO) know that back links are an important part of your SEO efforts. Search engines, especially Google, use back links to influence how sites get ranked in their results.

A recent popular video of ours talks about a Google change that may penalize a website for having low quality back links. That video teaches users how to check the links pointing to their site by using SEIntelligence’s back link checker.

This Google change can be somewhat confusing for some users. Determining what constitutes a low quality back link is up for interpretation. Should users stop trying to get back links, or should users do things differently when trying to get back links? These types of questions and more will be addressed in this Do’s and Don’ts of back links.

Don’t

  1. Don’t use software, or pay someone else to use software to automatically get your site a large amount of back links. These methods are unethical techniques and can result in your site being subjected to Google’s new update, which could lead to a decrease in rankings.
  2. Don’t focus on one key term for every anchor text used. Anchor text is the text in the clickable link that users can click on to be taken to the linked page. A variety of anchor text is a more natural way for a site to obtain links.
  3. Don’t focus on the quantity of links. High quality links can go much further than obtaining many links from low quality sources. It can also look a bit suspicious if one day you have 25 back links and the next day you have 25,000. Google has ways of recognizing these things. These methods can result in a site’s rankings to drop.

Do

  1. Do continue contributing on forums and other social networking sites (including Facebook, Twitter, blog comments etc.). If you have something valuable to add to any conversation, including a link to your site, continue participating and placing your link. While some forums may be considered low quality by some search engine’s standards, it is still a good idea to communicate with your community and drive traffic to your site. Your rankings will not be harmed by this.
  2. Continue communicating with other web masters who might benefit from a link swap with you. If both of your sites have something good to offer, then it is always a good idea to continue exchanging links. Just be careful not to exchange links with sites that might not be helpful for you. Do research on a site before agreeing to link to it.
  3. Try to spread your links across several domains. In other words, don’t just keep getting links from the same website.
  4. Continue writing high quality articles with keywords linking back to your site. Just make sure that the site(s) you are posting the articles to are high quality sites. The same rule applies for press releases.

To summarize, the important thing to keep in mind is to always use common sense when determining if a linking technique might harm your site. If it sounds too good to be true, it most likely is. Focus on making your website have great content and the links will naturally roll in.

 

How To Pin An Image In Pinterest

Monday, November 5th, 2012

Pinterest is a site that showcases popular images posted by users. Images are linked back to the original site that they were posted from. This can be utilized as a marketing tool if you have nice images displaying your products that you have for sale on your site. This short video will show you how to ‘pin’ your images so that other Pinterest users can see them.

VIDEO TRANSCRIPT:

Pinterest is another great way to promote your businesses products, and hopefully catch the attention of users browsing the site. Think of Pinterest as a bulletin board where users pin images to. Users can then click on the image and be taken to the website where the image was pinned from.

Images with many repins will be the ones you see on the main bulletin board at pinterest.com

So how can you pin some images from your website? First, click on the Join Pinterest button. You can sign up with your Facebook account, twitter account, or using your email address. Any of the three options will do. I’m going to fast forward through the sign up process as that is pretty basic, and just skip ahead to the part about pinning.

So once you have signed up and are logged in, go to pinterest.com/about/goodies

You should land on a page that looks similar to this. Locate the Pin It button, and drag and drop this button onto your bookmarks bar. So if you are using Safari, the process should look just like this.

Now, head over to your website and locate an image that you want to pin. Once you are on the page with that image, click on the Pin It button. You will then be shown all of the images on the page. Click on the image that you want to pin. A popup window should appear. If this is your first time pinning an image, you will need to create a board for it. The board is basically creating a new bulletin board for this image to be pinned on, since it cannot automatically be pinned on the main board at pinterest.com. For my example, my business is called Jeremy’s Golf Shop, so that is what I will name this board. Then, all you need to do is click Pin It, and you’re done.

You can now pin more images if you want. You can add them to the same board that you just created, or create a new one if you want. You are not limited to pinning images just from your site. You can pin images from any website.

This can be a good marketing tool for users who sell items such as clothing or jewellery, or almost any product that would catch the eye of someone browsing through Pinterest.

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SEO Frequently Asked Question – Title tag and Description Updating In Google

Thursday, October 4th, 2012

We get a lot of questions from our customs at RAGE, many of which are quite similar. The video below identifies one of those questions and provides a clear answer. If you have any questions you think others may want to know the answer to, feel free to leave them in the comments section below. Also, be sure to subscribe to our YouTube channel so you don’t miss out on any of our great helpful tips and tricks videos.

VIDEO TRANSCRIPT:

This question comes from Shannon in Florida.

I recently learned that the title tag is what shows up as a site’s title in Google, as well as the meta description is what sometimes shows up right beneath the site title. Since I was not happy with what my results looked like in Google, I decided to change both the title tag and the meta description using SEIntelligence, but when I search for my site in Google, the old title and old description still appear. Why is this happening?

This is a very common question that we get from many users. The most important thing to keep in mind is that while your website changes appear as soon as you publish them, Google’s search results do not operate in real time. What this means essentially is that you just need to wait a bit so that Google can update their search results. How long does this update take? In some cases, it can be as quick as just a few days, but in most cases, allow for at least 3 weeks before seeing the changes appear in Google.

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