Archive for the 'SEO Tutorials' Category

SEO in EverWeb: Basics for Beginners

Thursday, April 1st, 2021

When you start to build your first website you may or may not, already know about SEO. It may be something that is extremely important to you. It may be something that you have no idea at all about. It may be something that you think might be important to you but it is shrouded in mystery that it seems almost magical or mind bogglingly confusing.

In this post, we are going to demystify SEO and explain what it is and why it can be important for you to implement it in your EverWeb created website.

What Exactly is SEO Anyway?

SEO is an acronym for Search Engine Optimization. SEO is a method by which you tune, or optimize, your website to its best advantage to Search Engines, such as Google, Bing and Alexa. The better you optimize your website, the better the chances are that your site will appear higher up in search engine results rankings.

When you enter a search term in to your browser’s search box, the search engine behind it (e.g. Google) will present you with a set of ranked results based on your search criteria. Simply put, you use SEO to improve your chances of ranking higher up in these such search results. As such, SEO can also be thought of as a process that is applied to your website. SEO is not hardware. SEO is not software. SEO is a methodology that you apply to your website.

Should Everyone Use SEO in Their Website?

Typically, you will want to apply SEO to your website if you run any form of business. Equally, you will probably want to apply SEO to your site if you just want it to be more visible on the Internet. On the other hand, you may not want to apply SEO at all to your site e.g. you may have a site just for personal reasons so it is not important for you to try to reach as many people as possible with your site.

Reasons to Apply SEO to Your Website

  1. Potentially higher rankings in Search Engine Results Pages. When done correctly, SEO will improve your rankings.
  2. Your Audience will be able to find you more easily! SEO is good to use as you can target the words that you think visitors will search on. If done correctly, your (potential) audience will find you more easily!
  3. Customer Reach: SEO can be a great way for potential new customers to find you!
  4. Better Customer Reach translates to more traffic to your site.
  5. SEO Is Free! You do not have to pay anything to apply SEO to your site. You should not have to pay anyone to apply SEO to your site!
  6. Improves Brand Awareness. Even if someone does not click on your website link in a search results set, the fact that you are visible may bring them back later to your site.
  7. The effect of SEO can also be measured from your site’s statistics so you can adjust you SEO to see what works and what does not work.

Investing in SEO in Your Website

Just like building a great looking website, SEO is an Investment – and it should be thought of as a long term investment. As your business grows and develops over time, so your SEO should be in step with your business at the same time.

As part of the SEO process you will use Keywords, or phrases, in your website to help search engines focus on what you think is important. These Keywords may need to change over time as your business changes. It is, therefore, always important to remember that your website is a dynamic tool and your SEO should be too.

SEO As a Dynamic Concept

Your business will probably change over time due to internal and external factors. The same is also true of SEO which is not static concept but a dynamic, evolving concept. Changes in SEO usually relate to changes made by search engines as they adapt to our ever changing browsing habits. For example, a few years ago, Google decided to prioritize searches made on mobile devices over those made on desktop devices. It seems obvious now that the priority for search has changed with the growth in mobile device usage over the last ten years.

EverWeb is always looking out for changes in the way the search engine giants change the dynamic around search. One such change, for example, comes in the upcoming EverWeb 3.5 which will automatically add Open Graph Tags if you have purchased EverWeb SEO Power Up addon.

How to Begin with Your SEO Journey…

SEO in EverWeb has always been baked in to the product which means that you usually do not need to focus on it if you do not want to. If you do want to apply SEO to its best effect in your site, the best way forward is to use our SEO for EverWeb Video Course. This concise course guides you through how to apply SEO to your site’s best advantage.

EverWeb gives you most of the tools that you need to implement SEO but you can go further using our SEO Power Up addon. This addon allows you more customization options than ever so that you can prioritize what you think is important for your site’s SEO. The addon also provides more information to search engines about your site’s pages, their importance and priority. Check out the link above for more details.

Using SEO in your site can be advantageous to your business if used in the right way and if you invest in it for the medium to long term. There is no mystery around SEO either, just some easy knowledge building and experience to find out what works best for your site!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

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Introducing EverWeb SEO Power Up Addon

Thursday, December 24th, 2020

EverWeb SEO Power Up is our exciting new Addon that adds more SEO features to EverWeb’s existing built in SEO capabilities. The new addon gives you more control and flexibility it can be used specifically on the pages in your website that you want to prioritize and optimize for SEO. As you would expect from EverWeb, SEO Power Up is simple and easy to use.

Who Can Use EverWeb SEO Power Up Addon?

Anyone can use SEO Power Up, whether you host with EverWeb or use your own hosting provider. The only other requirement is that you are using EverWeb version 3.4 or higher.

Purchasing EverWeb SEO Power Up Addon

It is very easy to purchase EverWeb SEO Power Up. Simply go to your Site Publishing Settings in your EverWeb Project file by either clicking on your project file name in the Web Page List, or by using the File -> Edit Publishing Settings screen. Tick the checkbox for ‘Optimize & Submit for Search Engines’. If you have not already purchased the addon, you will see a dialog box which will take you though the process.

If you have not checked this box but still use the features of EverWeb SEO Power Up Addon (described below), you will occasionally be prompted by popup messages reminding you that to use these features you need to purchase the addon.

Do I need to Install EverWeb SEO Power Up On Purchase?

There is no installation required for EverWeb SEO Power Up as all its features and functionality are directly built in to EverWeb. Just make sure that the ‘Optimize & Submit for Search Engines’ checkbox is checked in the your project file’s Site Publishing Settings. To get to this screen, either click on your project file name in the Web Page List or use the File-> Edit Publishing Settings menu option.

Setting Up Site Pages with Advanced SEO Features

You can apply SEO Power Up Addon’s features to any page in your project file but it is recommended that you do so only on the pages that are most SEO important to you. This will help web crawlers focus on what is important in your site. The Home page of any site will undoubtedly a page you will want to apply SEO to so we will look at this as an example of how to use the SEO Power Up’s Addon’s features.

Start by going to the Page Settings tab in the Inspector Window. Scroll down and open the Search Engine Optimization section if it is not already open.

The ‘Include page in search engines’ check box should also be checked so that SEO Power Up Addon’s features are enabled. If the box is not checked, you will only be able to use the Web Page Description field which has moved in to the Search Engine Optimization Section in EverWeb 3.4.

Adding Keywords To Your Page

Add the specific SEO keywords, or terms, that you want to use on the page using the Keywords section. The keywords will usually be the primary and secondary keywords, or terms, that you have already found through your SEO keyword research.

In my example my website sells specialist golfing equipment so I could add the following primary and secondary keywords to my page: ‘Left Handed Golf Clubs’ and ‘Left Handed Putters’.

You can edit a keyword entry by double clicking on it, editing the field, then pressing Enter to finish. If you want to remove an entry, just highlight it then press the delete key on your keyboard.

EverWeb SEO Power Up and The XML Sitemap file 

EverWeb SEO Power Up creates an XML Sitemap file for your site when the site is published. This file informs Google, and other search engines, about the pages and files that you consider important in your site. The file also includes other useful SEO information for search engines about the files or pages you are targeting for SEO. 

Such information includes for example, when the page was last updated, how often the page is changed, and any alternate language versions of a page.

Your website’s XML Sitemap will be submitted to Google, Yahoo, Bing and Alexa notifying them of your updated site each time you publish something new.

Priority and Frequency

The Search Engine Optimization section of the Page Settings tab is also where you can assign ‘priority’ and ‘frequency’ to the important pages in your site, according to sitemap protocols.

To use these features, the ‘Include in XML Sitemap’ checkbox should be checked as this will make the ‘Priority’ and ‘Change Frequency’ fields available to you. 

If you have not purchased EverWeb SEO Power Up, you will be reminded of this occasionally when using the Priority and Change Frequency fields.

The Priority field has a can have a value between zero and one. Zero means that the page has no important, 0.5 represents a neutral importance and 1.0 is very important.

The following lists examples of the Priority values that should be assigned to your pages:

  • Priority value from 0.8-1.0: for pages such as your Home page and product information, major features and major category pages.
  • Priority value from 0.4-0.7: is often used for articles, blog entries, minor category pages and FAQs.
  • Priority value from 0.0-0.3: are used for old news pages and for those pages where the information is no longer relevant.

The Change Frequency field tells search engines approximately how often each page is updated. An update refers to actual changes to the HTML code or text of the page. Select the Change Frequency that is appropriate to the page. For example:

  • NEVER: Is used for pages that contain out of date news stories, old press releases etc.
  • YEARLY is used for Contact, “About Us”, login, registration pages
  • MONTHLY for FAQs, instructions and infrequently updated articles
  • WEEKLY: should be used for pages such as Product information page and website directories
  • DAILY: Is used for page types that include Blog entry index pages, classified advertisements and small message board
  • HOURLY: This category is used for major news update sites, weather information and forums
  • ALWAYS for pages relating to items such as stock market data and social bookmarking categories

The Priority and Change Frequency fields should only be used on the pages of your site that are SEO important. Pages that are not important e.g. an About Us type page, do not need any SEO settings applied to them.

For more information about other ways of improving your SEO, check out the  SEO for EverWeb Video course.

Publishing Your Site

Prior to publishing your website, go to the project file’s Site Publishing Settings using either the File, Edit Publishing Settings menu option, or by clicking once on the name of your site in the Web Page List.

Check the box ‘Optimize & Submit Website to Search Engines’ if it is not already checked. If you have not already purchased SEO Power Up and check the box, a dialog box will appear with options to purchase or remind me later.

If you have an EverWeb+Hosting 10GB or higher account, EverWeb SEO Power Up is free for you.

The robots.txt File

In addition to the Sitemap XML File, one additional file gets published when you publish your site – the robots.txt file. This file tells search engine crawlers which pages, or files, the crawler can or can’t request from your site. Crawlers can ignore the file if they want, but it is still useful to have this file created.

Exclusive to EverWeb+Hosting Customers: Gzip Compression

GZip Compression is a built-in exclusive feature for EverWeb+Hosting customers. Compression is enabled on EverWeb’s servers so that your websites load faster. GZip compresses and decompresses files intelligently between server and browser, so reducing the size of your website’s HTML, CSS and JavaScript files. The end result is reduced bandwidth usage and faster website loading!

EverWeb’s SEO Power Up Addon has some great features to give you additional SEO tools all within EverWeb. Stay tuned as we hope to add more features to this exciting addon in the future!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

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EverWeb Website Tips for Business During COVID-19

Friday, March 20th, 2020

The spread of COVID-19 across the world has left the world reeling. Many people are now working from home as a result of the necessary restrictions that have been put in place by governments across the world. For many small businesses and self employed entrepreneurs, the financial consequences are possibly devastating.

There are many challenges ahead. How can you make best use of your time at home and keep your business viable?

These simple questions may have complicated answers, but with more people staying at home, the Internet is being frequented more than ever! So now may be the perfect time to develop, or update, your website project to get the word out to the world that your business is alive and kicking!

Team EverWeb Is Here For You!

As always Team EverWeb is here for you! Our 24 x 7 x 365 (ok, 366 this year!) remains in place to help if you need it. Please remember that to use our technical support you will need a current EverWeb support and product update license.

Alternatively, there is also the EverWeb Discussion Forum that you can use if you have any questions, or if you need to know how to do something specific in EverWeb, or have feature requests for the product.

In addition, there is also the EverWeb YouTube channel with hundreds of video tutorials and this blog, as well as those by third parties, such as All About iWeb, which should help you find what you need!

So, how can you make your website the most visible it can be on the Internet for your customers to see and interact with or to purchase from? Here are some tips to get you started…

Invest in Your Website’s SEO!

If you have not tuned your website for Search Engine Optimization, now may be the time to do so! You use SEO to help improve your Search Engine Ranking Page results. The better your SEO, the better chance of your website being higher up the page when potential customers are searching the Internet for goods and services.

The SEO for EverWeb Video Course takes you though the whole process so that your website is as optimized as it can be! There’s no magic involved in SEO and it does not cost any money to implement it either! Just some of your own time.

Your E-Commerce Store Needs You!

If your website includes an online store, now may be a good time to refresh its content and look. If you have a PayPal account, EverWeb’s PayPal widget takes the strain away from adding products to your site. You can now directly add in product images and descriptions from within the widget. You can also use your own button images, or styled text buttons, to get the perfect look for your website.

Remember that your customers do not need to have a PayPal account to be able to pay through PayPal. It may be worth mentioning this in your website that PayPal is just the payment provider, and that the customer does not have to have a PayPal account to purchase goods and services from you.

Although EverWeb supports PayPal, there are other E-Commerce stores and platforms that are also supported, such as E-Junkie, ECWID and Shopify. If there is an E-Commerce platform that you need supporting, please let us know in the Comments Section below.

Keeping Your Customers Updated!

Customer contact is especially important at this time for a number of reasons. First, you want your customers to know that you are still in business, second that your business is taking precautions over the Corona virus, and third, you can effectively update your clients on the products and services that you offer. Your products and services may be subject to change due to the current business trading environment, so alerting your customers as to what is available (and when), and to any possible alternatives, is a proactive step to take.

Maintaining contact with your clients is also important so that your business is not overwhelmed by customers asking questions. You may need to consider altering your home page, or adding a specific page or blog to your site to keep your customers up todate.

The Power of Contact Forms!

EverWeb’s Contact Form Advanced widget is the perfect way to for customers to contact you. The widget is highly customizable so that your contact form blends in perfectly with your website design. If you are using EverWeb 3.0 or higher, you can also purchase our Contact Forms Enhanced addon. This is the perfect companion to the Contact Form Advanced widget in that it allows you to store all contact form submission data in one safe, secure place in your EverWeb Client Area. The database of contact form submissions can be downloaded on a per form basis which will allow you to create an email address list. You could then use this list in e.g. MailChimp to email out to your clients your latest business news and updates.

Keep Your Social Media Options Optimal!

Keeping the communication between your business and your customers is paramount at this time. Remember to include the social media widgets and buttons that are relevant to your business in your website. Social media is a great way to communicate quickly and effectively. EverWeb includes FaceBook Like, FaceBook Page Timeline, Twitter, LinkedIn, Vimeo and YouTube widgets in the product with third party widgets also available for other social media platforms. There are also a range of social media buttons that you can use as well from EverWeb’s Insert menu.

If you have any of tips that you think might help other EverWeb users during these difficult times, please use the Comments Section below! Thanks!

Safe safe and well.

Team EverWeb

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

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Help and Support Resources for EverWeb

Thursday, July 26th, 2018

Help and Support Resources in EverWeb

 

If you are new to EverWeb, perhaps you need some help with installation or setting up your first website project. If you have used EverWeb for a while, you may want some help to better understand one of EverWeb’s many features. You may have a question on how best to achieve your website design goal. Maybe you have a technical issue that you cannot resolve on your own.

The problem with most questions is where to find the answer. Fortunately EverWeb has many ways in which you can get the help you need to quickly answer whatever question or issue you have. Below is a roundup of the available resources that can help you out!

 

The EverWeb User Manual

The EverWeb User Manual is a great place to start if you’re new to EverWeb as it explains in detail the EverWeb User Interface and how to create your first website. There is plenty of information on how to add and edit web pages using long standing and new EverWeb features right through to publishing your website on the Internet.

The EverWeb User Manual is usually updated with each point release so it is always up to date with any new or improved product features. You can access the EverWeb User Manual right from the Projects Window when you launch EverWeb or at any time from the Help-> EverWeb Manual menu option.

 

EverWeb Video Tutorials

Tutorial videos are really useful as they guide you through features and functions of EverWeb more easily and quickly than in written form. You can also pause the video at any time if you need a break.

You can access EverWeb’s tutorial videos directly from EverWeb’s Projects Window by clicking on the ‘Learn how to use EverWeb’ button. When you click on the button, you will be taken to the EverWeb Video Training Library that contains over 80 video tutorials.

There are hundreds of other EverWeb video tutorials available on YouTube. Videos are added throughout the month so subscribe to our EverWeb channel to stay updated!

 

The EverWeb Discussion Forum

The EverWeb Discussion Forum is the place where you can ask your EverWeb related questions to other members of the EverWeb community. Categories include ‘Feature Requests’ if you have an idea  for features you would like to suggest for inclusion in a future release of EverWeb, a ‘How Do I…?’ section where you can ask questions about how to achieve your design goals, a ‘Bug Report’ section where you can log any problems that you think are a bug in the product, and a ‘General Discussion’ section for anything that does not fit in to other categories!

There are two other useful categories in the Forum, the first is the ‘Announcements’ section which posts news about new product releases, beta test products and other important EverWeb related news. The ‘Third Party Products and Announcements’ section is where third party providers announce their own third party products e.g. widgets, Theme Templates, books on EverWeb etc.

The EverWeb Discussion Forum can also be accessed from your EverWeb Client Area using the Support-> Discussion Forum menu option, from within EverWeb itself using Help-> Discussion Forum menu option or via the EverWeb website.

 

Help Icon Within EverWeb

One of the useful Help features in EverWeb can be found directly next to many features within the product itself. The Help Icon, represented by a question mark within a circle, when clicked upon will take you directly to a tutorial video relating to the feature in question.

The Help icon is a quick and useful way to get pertinent information and help on the feature you need to know about.

 

The EverWeb Application Website

EverWeb’s own website serves as a great starting point for those looking to purchase EverWeb as it outlines all of the major features that can be found in the product. The website is also useful if you have already purchased EverWeb and need support or to find other EverWeb related resources. The Resources and Support menu conveniently group together everything you may need.

The EverWeb website also has its own blog with news on our latest product releases, and sometimes a sneak preview or two!

 

The EverWeb Knowledgebase

One of the features of the EverWeb website’s Support menu worth a special mention is the Knowledgebase option. Here you will find many useful technical and step by step ‘how to do’ articles. Just enter your search term in the Search box, or drill down using one of the listed categories. Knowledgebase articles are regularly added and updated on the website.

 

EverWeb Customer Support

Last but not least is EverWeb’s own Technical Support which is available if you have an active Everweb account. If you have a current EverWeb+Hosting plan you also have access to telephone technical support 24/7 on 1-888-500-2901.

 

This Blog

All EverWeb users have access to this blog and its extensive history of articles all about EverWeb. But if there is a topic that you think we should be writing about, or that you need more information about please let us know in the Comments Section below. What would help you build an even better website with EverWeb? We’re looking forward to hearing from you!

 

 

EverWeb on Social Media

And finally, you can always find EverWeb on the following social media platforms.

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YouTube

Twitter handle @ragesw

SEO and Blogging in EverWeb

Thursday, May 3rd, 2018

SEO and Blogging in EverWeb

 

Search Engine Optimisation (SEO) is often important in website development as a good SEO implementation makes for better Search Engine Results Page (SERP) rankings. In EverWeb, these SEO features are “baked in” making it easy to add SEO to your website. Find how to effectively implement SEO in your website in our SEO for EverWeb Video Course.

The video course covers SEO implementation throughout EverWeb, but how can this be applied to any blog you create for your website? Read on to find out how…

 

Content Is King

When talking about blogging and SEO, the most important topic is content! Content is king as it is the key to better SEO and SERP rankings. Always remember never sacrifice content for the sake of SEO and page rankings. Blog posts that just target SEO and SERP rankings will ultimately result in less visitors to your blog and website. Your blog content is very important in this respect as outlined below.

 

How Long Should a Post Be?

This is one area that always causes debate, both from an author’s perspective and from an SEO perspective. Generally the consensus is that blog posts should be at least 300 words long. For SEO, longer articles are better, however, if your post is too long you may dissuade people from reading it. Again, the consensus seems to be that between 750 and 1100 words is ideal although this is not set in stone. For longer blog posts consider splitting the post in to two or more parts. Add links to previous and next posts in the series in the post. Relevant links within your posts to referenced, credible sources is also good for your SEO. Finally, do not forget to include one to two keywords per 1000 words in your text. Our SEO video course has more details on how to find appropriate, effective keywords to use.

 

Create New Content Regularly

For better SEO, try posting on regular basis. Your readers are more likely to come back as your site is ‘live’ and if you post regularly e.g. every Tuesday, your readership will be more inclinded to visit your site every Tuesday. Remember though, never create content just because you feel olbligated to do so and always make sure your content has something to say. Planning your posts in advance is the best strategy!

The other advantage of posting content regularly is that Google and other search engines will crawl your website and blog more often. If your website is not updated regularly your page rankings may be negatively impacted.

 

Create Original, High Quality Content

Google and other search engines rank posts higher if they are original and of high quality. Original, high quality posts are also good for your website’s readership who will appreciate that you have put thought and effort in to what you are writing about.

If you plagiarise content from others this can negatively impact your SERP rankings and could also get you sued. If you quote from someone else’s work, always acknowledge the author and provide a link to the source. Check out the blog post ‘Create Your First Blog Post in EverWeb 2.0!‘ for some useful pointers on this subject.

 

Structure Your Blog Posts

Your blog post should always have a proper title. When you hit the ‘New Post’ button in EverWeb’s blog post editor window, edit the default title to make one relevant to the post. The title should include one or two keywords and be 60 characters or less if possible as this is better for SEO.

When writing the blog post itself, it should be focused with only one message or idea. In this blog post, for example, the focus is on how to achieve better SEO/SERP rankings in your blog posts.

Any blog you write should be structured with a beginning (introduction), middle (the message/idea) and end (conclusions/wrap up). This form usually holds the reader’s attention but is not obligatory.  Using this structure, however, gives you the opportunity to create a logical flow throughout the  post, and allows you to introduce paragraph headings in to your post, which are used for SEO purposes.

Include Paragraph Headings

Using paragraph headings benefits you and your readers as it helps organize and signpost text content in your post. Paragraph headings break up text and ideas in to a more digestible format. It also enables your readers to quickly scan the post for what they may want to pick out of it.

The other reason to use paragraph headings is that it is good for your SEO! Google and other search engines use paragraph headings to index the structure and content of your web pages. This is then used to improve your SERP ranking. Paragraph headings are used in a hierarchy of ‘tags’ from h1 to h6, where h1 is highest and h6 the lowest tag in terms of importance to SEO.

The first button in the Blog Post Editor Toolbar is the Paragraph Headings button. When you click on the ‘Return’ symbol button, a dropdown will appear with a list of options, ‘Normal’ for normal text, ‘Heading 1-4’ for paragraph headings and ‘Code’ if you need to add code snippets in to your text. If you apply ‘Heading 1’ to your selected text it will adopt the h1 tag and will be the most important heading in SEO terms. It is advisable to use just one ‘Heading 1’ paragraph heading in your blog and multiple Heading 2 and Heading 3 paragraph headings for paragraph titles and sub headings as required.

 

Link to Your Other Content

Linking to other relevant posts is also something that search engines like so if you have already posted content that is relevant to the post you are writing about now, add a link to it. Link text should beunique if possible e.g. use the title of the post you are linking to instead of ‘Click here’. Everyone uses ‘Click here’ so it gets zero traction in SEO.

 

SEO and Images

When adding images to your post the same SEO rules apply as they do when you add images to regular pages in your site. The image filename should say something about what the image is. If possible name the image file before dragging and dropping it in to EverWeb. If you have already imported images that use just a camera generated name, edit the filename in the Assets List.

When you add an image to your post in the Blog Post Editor window the Image Toolbar is displayed when the image is selected. Click on the ‘i’ icon for Alt Text, add your descriptive text and press Enter to finish. Adding Alt Text is useful for those who are visually impaired. It also replaces the image itself if it cannot be displayed and may benefit your SEO. Always make sure that the Alt Text describes what the image file is about.

As mentioned before, the file name should describe what the image is before being added to the Assets List if at all possible.

Blog Main, Archive and Post Page Settings

If you have not done so already, remember to complete the Page Settings for the Blog Main, Blog Posts and Archive Pages using the Inspector Window as these input fields are also used for SEO purposes. As mentioned previously, the SEO for EverWeb video course has all the details you need to add effective keywords to your Page Settings fields.

 

With some thought and planning you can have effective SEO in your blog posts as well as in the regular pages of your site.

 

As always please let us know if you have any comments and questions. We’re happy to help. You can also find EverWeb on the following social media platforms:

 

EverWeb on Social Media

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

Target Your Market with EverWeb’s Language Localization

Sunday, February 4th, 2018

 

EverWeb’s Language Localization feature is a great way to target geographic local markets and audiences or for multilingual websites that targets different countries and/or language groups. When designing and building a website, you probably have some kind of audience, focus or target in mind right from the outset. Even if your website seems to have no specific target market or audience, you can still apply some SEO (Search Engine Optimisation) and SERP (Search Engine Results Page) implementation with Language Localization.

 

Targeting a Non-Target Market

If you think your website does not have a target market or audience, think again, as you will have written your site’s pages using at least one language.  At this level, your market or audience scope is probably very large e.g. all English, Spanish, or Chinese speakers. Even at this scale, you have a place to start for SEO and you can optimize more as you learn more about your target market later on.

At this scale, set your Language Localization at the global level in your EverWeb Project file. To do this:

  1. Go to the File-> Edit Publishing Settings menu, or click on your Project name in the Web Page List. The Site Publishing Settings will appear.
  2. In the ‘Head/Footer Code’ section is the ‘Language’ option. Click on the drop down box and select the language that your website is written in e.g. if your website is written in Spanish, select ‘Spanish’.
  3. When you click on the drop down to open the list of available languages, start to type the name of your language. The language list uses predictive search. As you type, the closer to your language you will get in the list.
  4. Once you have selected the language you want to use, publish your entire website as the global nature of the language localization will be applied to all of the pages in the Project file

Your website will use the language localization setting to better to serve web visitors with results that are geared relevant to Spanish speaking audience.

 

Narrowing The Market Focus

You probably noticed that as well as the ‘Spanish’ language option, there were other ‘Spanish’ language options available on a country by country level. If your website is geared towards only one specific country, select the Spanish country option for your market e.g. ‘Spanish (Chile)’ This will help better refine your SEO for your target market or audience.

 

Market Targeting with Multilingual Websites

If you have a website that uses more than one language, using EverWeb’s Language Localization feature on a page by page basis is probably the most suitable way to optimize for a better SERP. Again, it’s easy to set up:

  1. First set up the primary language that website uses in Site Publishing Settings as we did above when setting up Spanish (Chile) as our primary language.
  2. The next step is to use the Language Localization drop down menu on each page of your website that uses the secondary language.
  3. To do this, select a page in your Project that uses the secondary language.
  4. Next go to the Page Settings tab in the Inspector Window.
  5. In the ‘Page Details’ section is the ‘Language Localization’ drop down. Select the language and country that you require. In our example,  the Project file is mainly in Spanish as it is targeting the Chilean market, however, there are also some pages in Portuguese for the Brazilian market. In this case, set the page  Language Localization as Portuguese (Brazil).

When using Language Localization on a page by page basis in your website, it does not matter if you have more than one language/country combination in the Project file as long as you each has its own page. In our example above, we could also have had pages for Spanish speakers in Bolivia. In this case, the Language Localization would be set to ‘Spanish (Bolivia)’ to more specifically target Bolivian Spanish speakers.

 

If you have created multiple project files for your multilingual website and linked them together using external URL links, it will be easy to implement Language Localization at the website (global) level for each project file.

 

EverWeb’s Language Localization feature can help your SEO and SERP rankings at all levels within your website, even if your website appears not to have any  specific market or audience focus.

 

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

EverWeb’s New Site Shield Addon Explained

Thursday, August 17th, 2017

EverWeb's Site Shield Add-on Explained

 

Over the last few years, web search giants such as Google and Microsoft have been encouraging website developers to encrypt all data  transmitted between their website’s host server and the end user’s desktop, tablet or mobile device browser window.

 

Why The Need For Data Encryption?

Data encryption is important for you, and your website visitors, as it provides a safe, secure way of transmitting data across the internet to all the devices your website visitors may be using. It is especially important where internet based financial transactions, such as web shopping carts, or confidential data, such as medical information, is involved. A secure website also gives your visitors more confidence and trust in your website. It’s also more professional and shows that you are up to date with today’s technology.

 

EverWeb’s Site Shield Addon

EverWeb version 2.4 debuted the Site Shield Addon providing a simple, easy, way to keep your website data secure through end to end data encryption. As you would expect with EverWeb, it only takes a couple of mouse clicks – EverWeb does all the complex, hard work behind the scenes!

 

To use EverWeb Site Shield Addon you will need:

  • EverWeb version 2.4 or higher. To find the version of EverWeb you are currently running, check the Projects Window that you first see when you launch EverWeb, or go to the EverWeb menu and click on the About option;
  • An EverWeb+Hosting plan. To add the Site Shield Addon to your EverWeb account, go to your EverWeb Client Area and add the EverWeb Secure Shield Addon to your account. If you have a 10GB or higher plan, EverWeb Site Shield is absolutely free. If you have a 2GB plan the Addon costs $29.95/year.

 

Using EverWeb’s Site Shield Addon

Using EverWeb Site Shield Addon is super easy:

  1. Launch EverWeb and open your Project file
  2. Go to the Site Publishing Settings.
  3. Check the “Use HTTPS Secure URLs” box.
  4. Publish your Entire Website using the File -> Publish Entire Site menu.

That’s all you need to do!

 

Checking Your Website

When your website has published, click on the ‘View Website Now’ button. You may not notice any change to your website, but if you look at your website’s URL in the browser search bar you may notice that the website now uses HTTPS as it’s prefix instead of HTTP. note that in some instances, you may need to click in the search box itself to see the full URL, or you may need to configure your browser settings to display full URLs.

You will notice that the web address starts with ‘HTTPS’. The ‘HTTP’ part stands for Hyper Text Transfer Protocol, and ‘S’ at the end means ‘Secure’. As such, your HTTPS website will encrypt any data communication between the EverWeb Server hosting your website and your visitors browser window. if your website is only HTTP then the end to end data communication is not encrypted and so not secure.

You may also notice that your website has a padlock symbol next to the URL. The padlock symbol acts a visual indicator that an HTTPS connection is in place and active. If you see ‘HTTPS’ displayed but no padlock symbol, check the page in the Project file. Third party widgets or third party code may be causing problems with the padlock displaying properly. Remember to check the Head/Footer Code section of your website’s ‘Site Publishing Settings’ and the Inspector Window of your web page as well to troubleshoot any issues.

 

Site Shield Addon For Better SEO

Site Shield Add-on has an addition benefit besides from being ideal for secure online end to end encrypted data transmission. It  is also great for your SEO Rankings as Google gives data encrypted websites a ranking boost over non-secure websites. If you use any analytics on your website, check them after a couple of weeks to see if you have any increase in traffic to your website. Remember that good SEO should always be part of your website design. Check out the SEO For EverWeb Video Course for more details.

 

EverWeb Site Shield’s the easy way for more secure websites and better search engine rankings all with just the click of a button!

 

Video Walkthrough

You can see EverWeb’s Site Shield Addon in action in our ‘EverWeb Site Shield‘ YouTube Video!

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

Better SEO with EverWeb’s New Language Localization Feature

Thursday, August 3rd, 2017

Language Localization with EverWeb for Better SEO

 

EverWeb 2.4’s new Language Localization feature improves your website’s SEO for better search engine ranking results by using language localization to better serve visitors searching the web with more relevant search results.

You can apply language localization in EverWeb in three ways:

  1. Globally, to your whole website;
  2. Globally with specific pages overridden to use specific local language settings;
  3. Only specific pages localized. No global language localization set.

To illustrate how these settings are applied we will use an example of  a farming company based in the United Kingdom which has set up their own website in EverWeb. At present, the website is designed to serve only customers in the United Kingdom. As such, we can set the language in EverWeb at the global, website level only so that search engine results are focused more towards serving potential UK customers only.

 

Setting Language Localization for the Whole Website

To set the language localization for the website as a whole:

  1. First go to the Site Publishing Settings in the Project file, using the File-> Edit Publishing Settings menu or by clicking on the name of the website in the Web Page List.
  2. In the Head/Footer section is an option for ‘Language’. Click on the drop down where you will see a whole host of languages. In this example, scroll down to ‘English’, or just press ‘E’ on your keyboard to take you to the start of the section of languages beginning with ‘E’.
  3. As there are many countries where English is spoken it is important for SEO to select the setting that best suits your situation. In this example, as my website serves only customers in the United Kingdom, ‘English (United Kingdom)’ is the most suitable option. If my website was designed to serve only customers in the US, I would select ‘English (United States)’.
  4. To apply the Language localization setting, publish the website. It is recommended to publish the whole website using the File -> Publish Entire Site menu option.
  5. If your website is not tied to a particular geographic location, e.g. you have a global website shopping website, you can still specify a language localization at the global level e.g. if my farming company only sells products via the Internet, I could set the Language setting in Site Publishing Settings to just ‘English’ without any country specified.

 

Overriding the Global Language

Imagine that the farming company has grown and now sells its products two other countries: The Netherlands and New Zealand. To accommodate this growth, extra web pages have been created in the Project file in the Dutch language to target the market in The Netherlands. To help better search engine ranking results in the Dutch market, I can apply EverWeb’s Language localization setting specifically to better serve the Dutch market:

  1. First select one of the pages used for the Dutch market and make sure that the Page tab is selected in the Inspector Window.
  2. Next go to the ‘Language’ drop down in the Page Details section.
  3. Select ‘Dutch (The Netherlands)’.
  4. This setting will now override the global Language setting of English (United Kingdom) that we set up earlier so that search engine results will better target the Dutch market.
  5. Publish the website to apply the changes.

For my customers in New Zealand, the written language is still English, but if I make pages specifically for my New Zealand customers, I can ‘language localize’ these pages by selecting ‘English (New Zealand)’ on a page by page basis in the same way I have sone for my Dutch customers.

 

Language Localization For Specific Pages Only

EverWeb’s Language Localization feature can be set just on a page by page basis without a ‘global’ language localization being specified in Site Publishing Settings. There may be specific instances where you may want to use this option. Generally, though, you will usually use the one of the first two options described above.

 

Watch The Video Walkthrough

If you would like to see EverWeb’s Language Localization feature in action, check out our Language Localization for Better SEO video on our YouTube channel.

 

 

As always we would love to hear from you if you have any comments, suggestions or feedback. Please let us know in the Comments section below!

 

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

SEO News Round Up

Friday, July 1st, 2016

One of the most important aspects of website development is Search Engine Optimisation (SEO.) It’s an essential element to incorporate in your web pages as it may affect your website ranking in search engine results pages (SERPs.) When creating your website in EverWeb you should add ‘Keywords’ to your web pages so they are optimized for search engine spiders. If you have not added Keywords to your website, or have not thought about SEO yet, take a look at the ‘SEO for EverWeb Video Course‘ which explains all you need to know about SEO and how to implement it in EverWeb.

 

EverWeb SEO Course

The SEO for EverWeb Video Course is the perfect start to learning about how to apply SEO in EverWeb.

 

SEO itself is not a static concept, it’s dynamic and constantly changing as our patterns of Internet usage change and technology develops. In this Blog we’re feature some recent SEO articles below to help you stay up to date with SEO to keep your website tuned to keep it’s SERP ranking optimized.

 

Don’t Avoid Linking To External Websites

Do you include links to external websites in your own website? There’s a tendency to exclude external links from websites as developers and website owners believe that such links take visitors away from their own site. Google’s Gary Illyes has a different view on external links:

“The internet is built upon links, links are essential for the internet.”

Read more and see the video in ‘Google’s Gary Illyes: I’m Angry News Sites Don’t Link Out, It’s Stupid‘.

 

What happens if the focus of your website changes over time?

When developing your website you should include SEO as part of the development process. However, do you review your website’s SEO when you update or change it’s content? And what happens if you decide to change the focus of your website at a later date? Will this change your ranking? Find out more in ‘How Google Handles a Site When It Changes Topic Focus

 

Google Launches Mobile Friendly Update Algorithm

Google’s ‘Mobile First’ strategy for SEO gained a boost in May when it completed the launch of it’s mobile friendly ranking algorithm. It’s a good reminder that mobile’s importance is growing fast and that all websites should have a mobile version, with SEO included!

 

Related Topics

SEO in EverWeb

SEO for EverWeb Video Course

And don’t forget our YouTube Channel where there’s more content about EverWeb and SEO.

How To Use EverWeb’s SEO Features

Friday, August 21st, 2015

One of the most important features of EverWeb is its Search Engine Optimisation (SEO) capabilities. However, you won’t find ‘SEO’ on any menu or listed in any dialog box. So why is SEO so important for your website and where do you find and effectively use EverWeb’s SEO features?

To answer such questions we need to first explore the nature of SEO. Much has been written about SEO as the ‘Holy Grail’ that every website developer must find. In reality, it boils down to the following things that you should know:

1. SEO is the term used to describe the way in which you make your website as visible as possible to Internet search engines such as Google, Bing, Safari etc.

2. SEO is important. With over 1 billion websites out there, SEO is the best way to get your website as high up in search engine results as possible.

3. SEO uses ‘Keywords’ to help search engines find your website pages through specific pieces of software called ‘Spiders’ .

4. Using the right type of Keywords is important so that search engines find your website more easily. If you use generic words for your Keywords e.g. ‘computer’, your website will never be found. The Keyword in this example is too general. A quick Google search finds 2,250,000,000 results!

5. SEO does not guarantee anything. However, it can be a great help in improving your website’s visibility if used properly.

6. SEO should be used on any pages that you want to draw attention to. Again focus on what is unique to your website. ‘About’ and ‘Contact’ pages will be too generic to be of much use for SEO.

7. SEO should be used on both your ‘mobile’ and ‘desktop’ web pages. Mobile is a priority for Google and it should be for you too!

8. There is no magic to SEO, you just need to know how it works so that you can get the best possible search result listing.

 

EverWeb and SEO

The use of good Keywords is, therefore, important in optimising your website for search engines. The question is, where do I put my keywords and what words should I use? let’s start with the Where…

The first thing to note is that you may want to use SEO on different pages of your website as different pages have different purposes. You will want your Keywords to be tailored to what the purpose of the page is.

In EverWeb you can enter Keywords in to the following fields in the Page Inspector (see screenshot below):

1. File Name: You can use the file name of your page to act as a Keyword.

2. Navigation Menu Display Name: This field is good to use for SEO as it provides links to other pages. This is something that search engines look for

3. Web Page Title: This is the text that you see at the top of the browser window. It’s great if you can add in some Keywords in to the Title, but remember that you should not sacrifice your visitor’s experience just for the sake of SEO.

4. Web Page Description: The page description is not a field used in SEO but you can use keywords in the description. Again remember your visitor experience when writing your description.

Inspector SEO

You should also use SEO with any Image files you are using. Search engines look at image file names as well as text Keywords. Therefore, it’s important that your image files have an appropriately descriptive name. If not then rename the image files before importing them into EverWeb. If you have already imported your image files in to EverWeb, rename them via the Assets tab.

In addition to using descriptive file names for your images, your SEO may be helped by adding Alt Text to your image files in EverWeb. Use the ‘Alt Text’ field in the Shape Options tab to add in a sort description of your image (see screenshot below).

Shape Options SEO

 

Which Keywords Should You Use?

This is where you need to have a Keyword strategy and do your research before using adding in Keywords. As discussed above, if you used ‘computer’ as a keyword you would have no chance of standing out from the crowd. Instead think of Keywords that are specific and focused on what your clients are going to be looking for. As an example, if you are a company selling shoes, think about any specialist type, or brands, of shoe that you sell, for instance, clogs. The word ‘clog’ is a more specific and better Keyword than using the word ‘shoe’. The more specific and focused your Keywords, so much the better!

Use just a few Keywords in the fields mentioned above. Remember that having too many Keywords may lessen the focus of your SEO, and may also undermine your visitor experience. Having a website just littered with Keywords without meaningful text is not very appealing.

The good news is that help is available for finding the Keywords that are best for you to use. Google provides the ‘Google Keyword Planner’ just for this very purpose as part of Google Analytics. See https://adwords.google.com/KeywordPlanner for more information.

In answering the original question posed at the start, SEO is baked in to EverWeb in many different places. It underpins EverWeb, so be sure to remember to fill in the appropriate fields with a few well chosen Keywords when you are building your web pages. Having an appropriate, sensible SEO strategy that balances visitor experience against your search engine ranking will help you get more hits on your web site, and hopefully more online business!

 

What Next?

We have only been able to give you an overview of SEO in this Blog. There is much more to discover so why not begin by exploring the ‘SEO for EverWeb Video Course’.