Your website content is so important for making a well rounded search engine optimized website. Watch the tutorial below to learn how to use the ‘Content’ tab on SEIntellgience.
Website content is an extremely important aspect for making a well rounded search engine friendly website. Without content, a website stands little chance of ranking high in search results.
On the content tab, you’ll be able to see the code for your page. If you don’t like looking at code or don’t know how to read it, then don’t worry about it. Just look at the suggestions below.
Read the recommendations and make the applicable changes to your site. Please note that these changes are not made here in SEIntelligence, but rather in your website builder or HTML editor.
Just a quick note for users who are using drag and drop editors such as iWeb, or web based builders such as WordPress. Some of the recommendations you will not be doing. For example. this recommendation states to add an address tag to each page. You would not do this recommendation as your website builder does not allow for it.
SEIntelligence also makes it incredibly easy to add alternative text, or alt text, to your website images. Watch the following video to learn more about alt text, and how you can easily implement it on your website through SEIntelligence.
A picture may say a thousand words, but to search engines it doesn’t say much. Because of this, and a few other reasons, the alt attribute exists. On the Images tab, you will see the Alt Text and Image columns. Under the image column, you will see the file name of your images. If you click on each of them, you should be able to see previews for your images.
So why do we create alt text. As stated earlier, search engines are not really able to see an image the same way a human is able to. For search engines, the alt text can be a helpful way to understand what an image is. The alt text is also helpful when an image does not show up in a browser. This might happen when the image doesn’t load properly, or the user is using a non-visual web browser. In it’s place, the alt text will typically appear.
To add, or change your alt text, click in the alt text area and type your alt text. Your alt text is almost like a brief sentence, or a few words describing your image. Avoid using one word descriptions, but also avoid writing excessively long sentences.
Be brief, and to the point, while trying to include high quality key-terms that users would actually search.
For example, this image shows a set of men’s left handed golf clubs. This is exactly what I will type in. It contains good keywords, and describes the image perfectly. It wouldn’t be enough if I typed in golf clubs as that doesn’t really describe the photo well. It would be too much if I typed in left handed golf clubs that are nice and shiny and super expensive to buy.
When you type your alt text, it can be exactly like you see here. Almost like you are writing a sentence. No hyphens or commas are needed to separate the words.
Adding header tags to an iWeb site has never been easier. Follow the instructions carefully in this video tutorial to learn how you can properly add header tags to your iWeb website.
Being introduced for the first time ever, iWeb users will now be able to add header tags to their websites, without having to hand code it in the HTML. Header tags are another way for you to demonstrate to search engines which keywords are important on your page.
So what is a header tag, and how do we make one?
Basically, a header tag is a block of text that can be compared to a title, or a headline for a larger body of text. Think of a newspaper article. There is a headline which indicates what the entire article is about. Then there is a subheading which gives a bit more insight into the article.
Our websites are similar to the structure of a newspaper article. A headline can contain our primary key term for each page, and an optional subheading can contain our secondary key term for each page.
In HTML, there are six headers that you can use. Those headers are h1 through h6. I am only going to demonstrate adding an h1 header since that is what most of you will be doing. If you want to add an h2 as well, then feel free to do so. h1 and h2 are the most popular headers, so use those if you have room on your site. Trying to add all headers to your site is not generally a good idea, unless your site is structured in a way that makes sense to do so. Also, the rule of thumb is to only have one h1 per page.
So to do this in iWeb, simply click on the Text Box button, and type in this code you see here.
The area where I wrote ‘This is my header tag’ is where you should type in your header tag. The HTML here should look identical to mine. But the text part should contain your header tag which could be anything you want it to be. I recommend putting the main key-term you are targeting for this specific page.
Before we move on to the next step, I want to point out that you can also change the font of this text like you normally would with any text, by highlighting the text and clicking on the Fonts button.
Now when you publish your site to a local folder, and load the site in iWeb SEO Tool, you must check the box to Convert header tags in text boxes to HTML code, and then press the Apply To Entire Site button. What this will do is strip the HTML code from the site, so that only the actual text is being shown. Remember, your header tag should be visible on your site. If you can’t see it, or if you still see the HTML code, it means you did not do this process correctly, and you will need to try again.
Some of you can expect to run into some issues when adding header tags. For example, you will notice that the header tag does not always end up in the same place online as it did in iWeb. This is normal. You may need to play around with it a bit until you find the right spot. To make things easier on yourself, try not to place the header too close other items on your page. This will leave you with a bit of a buffer for when the header ends up in a slightly different location.
The way you link internally on your site can be a very important way for you to tell search engines about the content on each of your pages. To learn more about internal links, watch the video below.
The links tab will show you how your linking structure is set up on your site. You will be able to see the outgoing and incoming links for each page on your site. Just so there is no confusion, the incoming links in this section of SEIntelligence are for internal incoming links.
In each links section, you will see three headings; Anchor Text, URL, and Title.
The one heading I want to focus on is Anchor Text. What is anchor text? Anchor text is the text used to link to a certain page. Typically, it is the text you see that is blue and underlined.
So why do we care about anchor text? To help me explain, let’s take a look at an example. If I perform a Google search for the term ‘click here’, you will notice that the first result is for Adobe Reader. Why would Adobe Reader appear number one for the search term ‘click here.’ It has nothing to do with that term. The reason for this is because so many sites on the web link to this exact URL, and the anchor text they use is ‘click here.’
Because all of these sites are linking to the Adobe Reader page using ‘click here’, search engine algorithms now classify that page with that key-term.
So what does this information mean to you? Well, take a look at the anchor text you use to link to other pages on your site. Read the recommendations in SEIntelligence and see what you can do to improve your anchor text. If page A on your site is targeting West Palm each real estate, then make sure that whenever you link to page A, you use West Palm Beach real estate as the anchor text.
You can change your anchor text right here in SEIntelligence. So as an example, this page that I’m on right now is targeting these two phrases. If I look in the incoming links section, I will see all of the pages that are linking to this page. If I click on each of these arrows, it will bring me to each of those pages. I will then find the link in the Outgoing links section, and change the anchor text. So I will change this anchor from Listings to West Palm Beach Real Estate, or West Palm Beach Real Estate Agent.
I’m also going to change the Title for this link. The title attribute is usually used to give a bit of extra information about an element. The title attribute is not really a place to repeat your anchor text. You’ll notice that when you hover your mouse over a link that has been given a title attribute, the text will appear.
So in this case, instead of writing west palm beach real estate, which is what I have as the anchor text, I might type something different, but along the same lines. As an example, I will write John Smith’s real estate listings in West Palm Beach, Florida. If you can’t really provide any more information beyond your anchor text, don’t worry about putting anything in the title attribute. Theres is still some debate about whether the title attribute has significant value in terms of SEO, so I encourage everyone to do further research on this topic.
The videos listed below give you detailed instructions on how to use iWeb SEO Tool the proper way. It is very important to follow these instructions in order to limit errors. The videos are in order and should be watched that way.
While these videos are very helpful in teaching you the proper ways of using iWeb SEO Tool, they cannot substitute the content that is in the SEO For iWeb Walkthrough Video Tutorial. That walkthrough video tutorial goes beyond the basics of using iWeb SEO Tool and can help you dramatically improve your website’s rankings in all major search engines. Your business is definitely worth it, so we highly recommend checking out that walkthrough video tutorial. It will also save you a lot of time and heartache in the future.
The meta description tag is a place where you can give a quick description of what is on your webpage. This isn’t a place to just pack in some keywords, but it is a great spot for you to write one or two sentences that really describe your page. It can also be thought of as a way of selling users on coming to your site. The reason for this is that sometimes, your description will show up in search engine results, right below the title tag here. So as you can see, this little blurb here reads “At Lefties Only, left handed golf clubs are our speciality.” If I were to click to go to this site, and then view the source code, we can see that that blurb actually came straight from the meta description. This isn’t always the case, but you have seen first hand how important it is to have a great description.
Again, it’s very easy to include your meta description in Sandvox. The box right below where we typed in our title tag is where we will type in our Meta description. You’ll want to try and limit the description to about 150 characters.
Google has gone on record to state that the accuracy of your meta description will not affect your rankings. The main purpose of the meta description is to try and improve click-through rates. Google also highly recommends that you avoid using identical, or very similar descriptions on every page of your site.
The title tag is one of the most important SEO elements, and it’s been that way for a while. The title tag consists of the keywords and phrases found at the top of your web browser when you are visiting a site. In search engine results, the title tag shows up as the clickable link to take you to that webpage. This means that you’ll want to try and include phrases that are catchy so that you inspire clicks.
Conveniently for Sandvox users, editing title tags is extremely easy to do. To edit a title tag, highlight the page that you want to edit, and bring your mouse over to the text box that says Window Title at the bottom of the application. Here is where you will type in your Title Tag.
When typing in your title tag, I want you to keep a few things in mind. First, make sure that the title tag relates to the content on the page. You should also be including some of the phrases you had written down when you did your keyword research. Lastly, include your most important words and phrases at the beginning of your title. This is because search engines such as Google, begin cutting off the title tag in search results at around 70 characters. You’ll notice as you type in your title tag in Sandvox, there is a number in the top right corner that tells you how many characters you are at. After 65 characters, the number will turn red, which will indicate to you that your title tag is getting too long. Ideally, you should create a unique title for every page on your website.
What’s really great about Sandvox, is that if you were to leave the title tag box blank, an auto-generated title tag will be created using a combination of your page name, and your site name.
In HTML, header tags are used by webmasters to display the headings on their pages. There are six types of header tags that can be used. What Sandvox users to need to know regarding header tags, is that there are 2 headers placed on each page. The first header is an h1, and is generally used for the title of the website. This header tag will remain constant from page to page on your website.
Another header tag, which is an h2 tag, is used as the title of the page and is located where the main part of the page begins. This is a great place for you to include a keyphrase that really illustrates what this particular page is about.
So for example, instead of having a header that reads something generic such as News, or Site Updates, take advantage of the header and give it a good keyword rich descriptive name. If this particular page is about Left Handed Golf Clubs, that is a phrase that might make a good header.
On a side note, an H3 tag is used when you are indexing content, so for example, the page title of a blog post, or photo page will show up with an H3 tag, so be sure to make keyword rich titles for those items.
In our social networking world, having a Facebook page for your business can be extremely important. In this video, we’re going to show you how you can add a Facebook ‘like’ button to your site in iWeb.
To add a Facebook Like, button to your iWeb website, first go to the Facebook Developers Like Button page. You can pause the video here and type in this URL, or you can do a search for the phrase Facebook Like Button and click on the result for the Facebook Developers Like Button page.
In the Step 1 – Get Like Button Code form, first enter the URL for your Facebook page. If you are unsure of what this URL is, you can visit your Facebook page, and copy and paste the URL into this field.
If you would like to include this Send button, you can leave this box checked, otherwise, you can remove it.
For Layout Style, go through each option and choose the one that you like best.
You can leave the width at 450, or you can change it if you’d like.
You can also choose to show the faces of people who have liked your page. That option looks like this on a webpage.
And lastly, you can pick your font and colour scheme that you would like to use.
When you are done, press the Get Code button, and highlight the code that pops up in the window.
Now let’s open up iWeb, and drag an HTML snippet onto our page. Paste the code that we just copied into this HTML Snippet. You should be able to see your Facebook Like or Recommend button, and you can resize it and move it to a location on your site that fits best.
Alternative image text, also known as alt tags or alt text, is an HTML attribute that is used to describe images. This attribute exists because an image may not always load in a browser, so in its place, the alt text will appear, letting the user know what should have shown up.
This attribute also gives us a good way of describing pictures to search engines, so that they can properly place them in image searches. In Sandvox, any image you place will automatically be given alternative text identical to the image file name. This is a great feature because it can save you a lot of time if you publish a lot of pictures and don’t feel like giving them all alt tags.
If you do, however, wish to make your alt text differ from the file name, click on the image and then press the Inspector button. Then press the Media tab which is the last tab all the way on the right. Here you can see the name of the image, which is something we spoke about in the Image Names video, and you can also see the field that says Alternate Text. Here is where you will type in your few words that describe the photo. You don’t need to worry about separating your words with dashes for this feature.