One of the most important aspects of website development is Search Engine Optimisation (SEO.) It’s an essential element to incorporate in your web pages as it may affect your website ranking in search engine results pages (SERPs.) When creating your website in EverWeb you should add ‘Keywords’ to your web pages so they are optimized for search engine spiders. If you have not added Keywords to your website, or have not thought about SEO yet, take a look at the ‘SEO for EverWeb Video Course‘ which explains all you need to know about SEO and how to implement it in EverWeb.
SEO itself is not a static concept, it’s dynamic and constantly changing as our patterns of Internet usage change and technology develops. In this Blog we’re feature some recent SEO articles below to help you stay up to date with SEO to keep your website tuned to keep it’s SERP ranking optimized.
Don’t Avoid Linking To External Websites
Do you include links to external websites in your own website? There’s a tendency to exclude external links from websites as developers and website owners believe that such links take visitors away from their own site. Google’s Gary Illyes has a different view on external links:
“The internet is built upon links, links are essential for the internet.”
Read more and see the video in ‘Google’s Gary Illyes: I’m Angry News Sites Don’t Link Out, It’s Stupid‘.
What happens if the focus of your website changes over time?
When developing your website you should include SEO as part of the development process. However, do you review your website’s SEO when you update or change it’s content? And what happens if you decide to change the focus of your website at a later date? Will this change your ranking? Find out more in ‘How Google Handles a Site When It Changes Topic Focus‘
Google Launches Mobile Friendly Update Algorithm
Google’s ‘Mobile First’ strategy for SEO gained a boost in May when it completed the launch of it’s mobile friendly ranking algorithm. It’s a good reminder that mobile’s importance is growing fast and that all websites should have a mobile version, with SEO included!
And don’t forget our YouTube Channel where there’s more content about EverWeb and SEO.