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Once you have established your EverWeb website, you may start to think about the possible ways in which to expand its scope, possibilities and reach. For example, starting a blog, adding a storefront page or even monetizing your site through advertising on your website’s pages. In this post, we will take a look at whether you should be running advertisements in your EverWeb website. We begin with a question…

Is Advertising On My Site Going To Pay?

This is the first question you need to ask yourself. To answer this question you need to look at your site’s metrics. Is your website getting enough visitors to make placing advertisements on your site viable and profitable? Typically, website publishers get paid for placing advertisements by impressions and/or by advertisements being clicked upon by your visitors.

Two metrics are important to look at, the first is the amount of content that your website contains. You should only consider placing advertisements on your site if you have around 50 or more quality blog posts on your site. The second metric to look at is whether your site receives more than 100 organic visits to your site per day on average over a period of a few weeks.

If you meet the above criteria hosting advertisements on your site could be worthwhile. The next step is to look at the actual pros and cons of advertising on your site.

The Pros and Cons of Placing Ads on Your Site

Once you have decided that placing advertisements on your site is viable, you should then consider the pros and cons of placing advertisements on your site. Here is a fast summary…

Pros of Placing Advertisements on Your Website

• Advertisements can be monetized.
• Advertising can help fund your website.
• Advertisements are not limited to time slots.
• The Internet is a unique way to advertize and your site can be seen on all platforms.
• Advertisements run on your web pages 7×24.
• You can track the results of your advertisement placments.
• You can leverage your site’s existing SEO or build out your site’s SEO.
• You quickly see results, unlike SEO which can take time.

Cons of Placing Advertisements on Your Website

• You need to have enough good quality content (e.g at least 50-100 blog posts).
• You need to have enough hits on your site to make advertising viable (at least 100 per day).
• There are a lot of spammers offering ad placements.
• You might find that you are paying more for hosting advertisements than you earn from advertising.
• The time, effort and cost in maintaining and adjusting your advertising may make it prohibitive.

Choosing Your Advertising Partner

If you decide that placing ads on your website is still good to go, then you will probably be looking at Google as your provider. Most businesses go with Google as it is relatively easy to setup and work with. It is also a well known brand. Advertisers and website publishers also find it to be the most successful way of placing ads. Using Google also gives you the reassurance that you will not be working with a trusted parter and not a spammer or fraudulent business.

Google offers two products in this area: Google Ads and Google AdSense. Whilst the two products offer a lot that is the same as each other, there are differences as outlined below.

Google Ads versus Google AdSense – Which To Use?

First of all it is important to define what Google Ads and AdSense are…

Google Ads: You use this service if for advertisers who wants to promote their products and services on Google Search, YouTube, and other sites on the Internet.

AdSense: This product is for website publishers who want to earn money by placing ads on their website.

Whilst the two services Google Ads and AdSense have many similarities, you can see that they aim for two different audiences. As a website publisher, you would probably choose Google’s AdSense product.

Before You Start To Use Google AdSense

Before you start to use Google AdSense, make sure that you familiarize yourself with how it works and what the terms and conditions are for placing advertisements on your site. There are many things that you can and cannot do when placing an advertisement so make sure that you read up on it before starting to place advertisements on your pages.

Using Google AdSense on Your Website

When using Google’s AdSense you will use the following process:

• Make sure you have enough space on your pages to display advertisements: AdSense works by generating a code snippet that contains code that displays the advertiser’s advertisement.in EverWeb, you would add the HTML Snippet widget on to your page, then paste in thecae that y0u have copied to the clipboard from AdsSense into the ‘Code’ box. Press apply to finish. You would then move the advertisement displayed in the Editor Window to where you want it placed. ou will need to decide where you want to place the code.
• The advertisers’ bidding process: Advertisers bid in a real-time auction to be able to show their advertisements on a website publisher’s website. The advertiser with the highest bid will have their advertisements displayed on the website publisher’s website.
• The Website Publisher is Paid: Google manages and pays the website publisher directly for the advertisements placed.

Conclusion

Adding advertisements to your website can help you monitize your site, but there are caveats to doing so. Placing advertisements on your site may actually cost you rather than earn you money if your daily site traffic is low and if you do not already have good SEO practices and good content already in place. You should also make sure that you build out SEO for website so that it is as visible as possible to potential visitors. This in itself may be better, more efficient goal as it will get more visitors to your site. Playing advertisements that are only visible to a few visitors per day will not monitize your site, so build out your content on your site first, add SEO and see what effect this has on visits to your site over a few weeks. If all of that gives you confidence that you have the metrics you need to succeed with advertisements then why not give it a try.

EverWeb’s third party provider community continues to expand with the recent arrival of EverWeb Garden. This new third party provides additional widgets to supplement those that are built in to EverWeb already.

At launch, EverWeb Garden has about 60 widgets to choose from with more to follow. At the moment these widgets are free as they are in a limited time beta test period.

A Broad Choice of Widgets

EverWeb Garden not only has a large number of widgets ready at launch, but the widgets themselves are great for enhancing your website. The widgets have a modern design approach and are highly customizable to suit your needs and match the look and feel of your website. Below is a short summary of some of the categories and widgets that are available.

Media Themed Widgets

There are a host of media themed widgets available such as the Soundloud widget . This widget lets you copy a song’s URL from SoundCloud with the SoundCloud widget, and add options such as download, share and buy buttons as well as adding the song’s artwork.

The EventBrite widget allows you to sell tickets for events and lets your customers purchase from within your site.

Other media themed widgets include Video, YouTube and Flickr Galleries and customizable Plyr audio, video and Vimeo player widgets.

Widgets That Work With Data

If you have ever wanted a table, list, pricing grid or piechart in your web page, EverWeb Garden has you covered with widgets to meet these needs. There’s even a calendar widget too. Again these widgets offer easy and full customizations.

New Style Navigation and Notification Widgets

There are plenty of navigation themed widgets to suit almost all website needs including a fly-out menu, Hidden menu and fading navigation menus. If you want to catch your visitors attention, there are also popup notification widgets available.

Enhanced Design Widgets

If you want your site to really shine, there are new widgets that just do that by displaying images in cool new ways, a variety of sliders and there’s a tabs widget, tip cards and a lonely card widget to add extra pizzaz to your pages!

E-Commerce Widgets

If you have a PayPal account you have two E-Store widgets to enhance your product listings.

More About EverWeb Garden

EverWeb Garden at launch will feature different yearly Standard, Advanced and Pro plans. The Pro plan, for example, will include custom widget development, standard and premium widgets as well as an ‘early widget access’ and priority support.

If you download EverWeb Garden widgets during the beta test period, or purchase them directly once they are out of beta, remember that for any support on these widgets, please contact EverWeb Gardens directly.

So, sign up now for a wealth of free widgets before the beta test period ends, the clock is ticking!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter

Instagram

The spread of COVID-19 across the world has left the world reeling. Many people are now working from home as a result of the necessary restrictions that have been put in place by governments across the world. For many small businesses and self employed entrepreneurs, the financial consequences are possibly devastating.

There are many challenges ahead. How can you make best use of your time at home and keep your business viable?

These simple questions may have complicated answers, but with more people staying at home, the Internet is being frequented more than ever! So now may be the perfect time to develop, or update, your website project to get the word out to the world that your business is alive and kicking!

Team EverWeb Is Here For You!

As always Team EverWeb is here for you! Our 24 x 7 x 365 (ok, 366 this year!) remains in place to help if you need it. Please remember that to use our technical support you will need a current EverWeb support and product update license.

Alternatively, there is also the EverWeb Discussion Forum that you can use if you have any questions, or if you need to know how to do something specific in EverWeb, or have feature requests for the product.

In addition, there is also the EverWeb YouTube channel with hundreds of video tutorials and this blog, as well as those by third parties, such as All About iWeb, which should help you find what you need!

So, how can you make your website the most visible it can be on the Internet for your customers to see and interact with or to purchase from? Here are some tips to get you started…

Invest in Your Website’s SEO!

If you have not tuned your website for Search Engine Optimization, now may be the time to do so! You use SEO to help improve your Search Engine Ranking Page results. The better your SEO, the better chance of your website being higher up the page when potential customers are searching the Internet for goods and services.

The SEO for EverWeb Video Course takes you though the whole process so that your website is as optimized as it can be! There’s no magic involved in SEO and it does not cost any money to implement it either! Just some of your own time.

Your E-Commerce Store Needs You!

If your website includes an online store, now may be a good time to refresh its content and look. If you have a PayPal account, EverWeb’s PayPal widget takes the strain away from adding products to your site. You can now directly add in product images and descriptions from within the widget. You can also use your own button images, or styled text buttons, to get the perfect look for your website.

Remember that your customers do not need to have a PayPal account to be able to pay through PayPal. It may be worth mentioning this in your website that PayPal is just the payment provider, and that the customer does not have to have a PayPal account to purchase goods and services from you.

Although EverWeb supports PayPal, there are other E-Commerce stores and platforms that are also supported, such as E-Junkie, ECWID and Shopify. If there is an E-Commerce platform that you need supporting, please let us know in the Comments Section below.

Keeping Your Customers Updated!

Customer contact is especially important at this time for a number of reasons. First, you want your customers to know that you are still in business, second that your business is taking precautions over the Corona virus, and third, you can effectively update your clients on the products and services that you offer. Your products and services may be subject to change due to the current business trading environment, so alerting your customers as to what is available (and when), and to any possible alternatives, is a proactive step to take.

Maintaining contact with your clients is also important so that your business is not overwhelmed by customers asking questions. You may need to consider altering your home page, or adding a specific page or blog to your site to keep your customers up todate.

The Power of Contact Forms!

EverWeb’s Contact Form Advanced widget is the perfect way to for customers to contact you. The widget is highly customizable so that your contact form blends in perfectly with your website design. If you are using EverWeb 3.0 or higher, you can also purchase our Contact Forms Enhanced addon. This is the perfect companion to the Contact Form Advanced widget in that it allows you to store all contact form submission data in one safe, secure place in your EverWeb Client Area. The database of contact form submissions can be downloaded on a per form basis which will allow you to create an email address list. You could then use this list in e.g. MailChimp to email out to your clients your latest business news and updates.

Keep Your Social Media Options Optimal!

Keeping the communication between your business and your customers is paramount at this time. Remember to include the social media widgets and buttons that are relevant to your business in your website. Social media is a great way to communicate quickly and effectively. EverWeb includes FaceBook Like, FaceBook Page Timeline, Twitter, LinkedIn, Vimeo and YouTube widgets in the product with third party widgets also available for other social media platforms. There are also a range of social media buttons that you can use as well from EverWeb’s Insert menu.

If you have any of tips that you think might help other EverWeb users during these difficult times, please use the Comments Section below! Thanks!

Safe safe and well.

Team EverWeb

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter

Instagram

It’s been a busy first half of 2019 as there is always a lot going on with EverWeb. We thought we would bring you a round up of the latest EverWeb news all in one place!

The Latest News On EverWeb 3.0

The most current version of EverWeb is 2.9.1 was released back in February. Development of EverWeb version 3.0 is well underway and we hope to have a public beta available within the next few weeks, followed by the official EverWeb 3.0 release soon after if all goes to plan with the beta. Why so long between releases? Well, EverWeb 3.0 packs an amazing amount of new and improved features, such as Contact Form Enhanced add-on, improved asset management, reCaptcha in Contact Forms, blog pagination, lots of improvements to widgets as well as the usual maintenance and bug fixes. We hope to preview more new EverWeb 3.0 features soon, so stay up to date by checking the Announcement Section of the EverWeb Discussion Forum!

EverWeb & macOS Catalina

Apple’s World Wide Developers Conference took place in June 2019 with the usual news of the upcoming features for all of Apple’s software platforms. In respect to macOS, the new 10.15 version, Catalina, was announced. This release is now in its developer and public beta testing phase with a scheduled release this fall. One important feature of the upcoming release is that it adds more security to the OS which means that these changes have to be integrated in to apps such as EverWeb. If you are trialling the beta version of MacOS Catalina, the current version of EverWeb, 2.9.1, will not run. The same will also probably be true of EverWeb 3.0 when it released in the next few weeks. [UPDATED] However, when released, EverWeb 3.0 will support MacOS Catalina when the new operating system debuts.

EverWeb Third Party Website Resources

There are some new EverWeb related third party websites live for you to enjoy. The first is everwebgalleries.com which focuses on the needs of photographers. The website is currently offering two new, free widgets which are currently in beta test. The first is the Categories Image Gallery widget which lets you group photos in to categories e.g. you could have gallery containing black and white photos in one category, color photos in another category and and ‘All’ category that contains both black and white and color photos. The second widget is an Image Carousel, which is just that, a carousel of photos that you define. You can add change the speed of the carousel and the number of images you want to scroll at each turn of the carousel. If you have any feedback on these widgets, just use the Contact form in the About menu of the website.

EverWeb PowerUp is a site that focuses on Theme Templates offering a number of free, and for purchase, theme templates. There are also widgets available including a dropdown menu widget, a cookie consent widget and an image compare widget like those you sometimes see on news websites.

For more theme templates, Everything EverWeb has a variety of contemporary themes available to purchase. There’s also a quick guide to blogging in EverWeb which is available through the Apple Book Store.

And last, but not least, Roddy at EverWeb Widgets continues to be the foremost and prolific provider of third party widgets for EverWeb. Roddy’s just released a Toolbar widget to help solve the problem of converting your fixed width website to a responsive layout then wondering what to do with the icons for email, phone and social media links?

Updated YouTube Videos and Udemy Course

We are currently updating some of our older YouTube videos replacing those featuring EverWeb’s user interface from before EverWeb 1.7 with the UI of the current EverWeb release. This also gives us the opportunity of expanding the videos to include EverWeb’s newer or improved features at the same time.

If you have a Udemy account, you can also access our EverWeb Website Builder course absolutely free. The 33 video course is also being updated at the moment to replace older content with contemporary content and improved descriptions. We hope to be adding new courses in the future!

You may have also noticed that our video’s Video Poster Images (i.e. the title card) have either a black or blue background. A black background is used for videos about responsive website design features and tutorials whilst the blue background is used for all other subjects in EverWeb.

We’re really looking forward to bringing you EverWeb 3.0 in the near future and lots of new and exciting features in the second half of the year. If there is anything you would like to see in EverWeb, or if you have any comments, please feel free to let us know in the Comments Section below!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter handle @ragesw

We are delighted to announce the availability of EverWeb version 2.9 which adds a host  of great new features for designing responsive websites. Highlights include, show/hide objects according to device type, breakpoints, maximum width options for the Responsive Row widget and for full width objects and rulers along the top and left margins of the EverWeb UI. For a complete list of what’s new, improved and fixed, as well as how to upgrade to the new version, please see below!

 

EverWeb 2.9 Versions….

EverWeb version 2.9 is available in two versions:

• OS X/macOS 10.10 and higher (64-Bit): Yosemite, El Capitan,  Sierra, High Sierra, Mojave
• OS X 10.7 – 10.9 (32-Bit):  Lion, Mountain Lion, Mavericks

If you are running OS X 10.6, EverWeb version 2.5.2 is available for you.

 

When updating to EverWeb version 2.9, the update process will automatically download the correct version of EverWeb for your macOS.

 

EverWeb version 2.9 Includes…

[NEW] Set a maximum width for full width objects from the Metrics Inspector

[NEW] Show or hide objects on your website for mobile devices, tablets, and desktop computers

[NEW] Option to Show/Hide Hidden Objects in the Window menu

[NEW] Secondary click now includes a Hidden Objects menu option to allow you to  select hidden objects at any time.

[NEW] EverWeb allows you to set Breakpoints per device type: mobile, tablet and desktop

[NEW] Option to Show/Hide Breakpoints in the Window menu

[NEW] Link to files, such as PDFs, and open links in New Windows for all widgets that provide linking options

[NEW] Responsive Rows have an option to limit the width of the content within them

[NEW] Show/Hide Rulers option in the Windows menu lets you see rulers on the left hand side and on top of the Editor Window

[NEW] Specify a custom CSS class for any object for advanced scripting options

[NEW] The PayPal widget’s ‘Product Description’ field can now have ordered or unordered lists

[NEW] The Text Section widget buttons now have an ‘Open In New Window’ link option

[NEW] The Text Section widget can have numbered or bulleted lists

[IMPROVED] FlexBox and Text Section widgets have been optimized

[FIX] Responsive Image Gallery captions and fade options now works properly in slide show mode

[FIX] Dragging widgets and images within Responsive Rows properly highlights, and removes the highlight indicator, so knows when an object will be embedded in the Responsive Row Widget

[FIX] Fixed a crash that could occur when downloading new templates

[FIX] Fixed a crash that could occur when switching pages

[FIX] Fixed issues with auto updating EverWeb

 

How To Update To EverWeb version 2.9

You can easily update to EverWeb version 2.9 by

1. Launching EverWeb then going to the EverWeb menu at the top of the screen and selecting ‘Check for Update’ or by
2. Downloading EverWeb from the EverWeb website.

Remember, you won’t lose any previous data when updating since your website project files are stored elsewhere on your computer.

EverWeb version 2.9 is free for EverWeb + Hosting users and EverWeb Standalone users who are within their 1 year of free upgrades and support period.

You can easily check your EverWeb Standalone free upgrade period from EverWeb’s Preferences window or your client area.

If you have passed your one year of free EverWeb upgrades, you can purchase 1 more year of upgrades and support from your client area.

You can easily re-download earlier versions of EverWeb from your client area if you are not ready to purchase an additional year of upgrades and support.

Login to your client area and go to the ‘Manage Product’ page. On the left of this page, select ‘Downloads’ and choose the version of EverWeb that you need, either the OS X 10.6 version, or OS X 10.7 and later, version.

 

More Information About EverWeb version 2.9

For more information about the new version of EverWeb, please check out the following resources:

• The updated EverWeb website which has up to the moment information in it’s new blogging section
• New EverWeb videos on YouTube
• The EverWeb User Manual in EverWeb’s Help-> User Manual menu
• The EverWeb Discussion Forum

 

If you can’t find what you need, or have any other questions, comments or feedback please let us know. We’re happy to help.

 

EverWeb version 2.9 Video Walkthrough

Find out more about the new release of EverWeb in our What’s New in EverWeb version 2.9 video.

 

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter handle @ragesw

 

ECWID is an an e-commerce platform that helps you easily create an online store so you can sell products and services anywhere online or in-person. ECWID can be integrated in to your website, Facebook and other social media, and Marketplaces such as eBay.

 

Adding ECWID In To Your Website

Integrating ECWID in to your website in EverWeb only takes a few steps…

1. First sign in to your ECWID account or create a new account if you don’t have one already, at ECWID’s website.
2. Once you have created your account or have signed in, you will be taken to your ECWID Control Panel.
3. The Control Panel will guide you though the steps you need to complete the setup. If you are just starting a new account, select ‘Create account’ and complete the details required.
4. Next select ‘Create Your Own Online Store’ where you will go through the steps required to create your own online presence.
5. You will be asked the question ‘Do you have a Website or Facebook Page?’ Select the ‘Yes, I have a website’ option.
6. On the next screen select ‘Other Platform’.
7. You are now on the ‘Add ECWID store to your site’ screen. 
8. Highlight the code in the center of the screen and copy it to the clipboard.
9. Now switch to EverWeb and go to your Storefront page.
10. Add an HTML Snippet widget to the Storefront page and paste in the code that you copied from the clipboard into the HTML Code box. Click ‘Apply’ to finish.
11. Now go back to the ECWID website and select ‘Proceed to next step’.
12. Now you will need to add in the URL of your Storefront page in to the field on the ‘Set. Store URL’ page. If you have already published your website with the Storefront page, navigate to this page in your browser. Copy the URL address from the search bar in to the field.
13. If you have not yet published your website you can come back to this step later once you have published. Alternatively, use the folder structure of your website from the Web Page List to construct the Storefront URL name.
14. After adding the URL to the field in the ‘Set store URL’ page, click on the button ‘Proceed to next step’.
15. You will be taken back to the Control Panel page as you have finished the setup.
16. You should now go to the ‘Add Products’ section of the Control Panel and add one or more products to your ECWID store. If you have not added any products in your own store, ECWID will display a demo product list when you publish your website instead!
17. Once you have added your product(s), complete your ECWID Control Panel setup so that your storefront is ready to go if you have not done so already.
18. The last step is to go back to EverWeb and publish your website. When you view your Storefront page, you will see your products listed for sale!

 

Video Walkthrough

You can also follow the steps in this blog post in our YouTube video Using ECWID with EverWeb.

 

If you have any questions about this blog please let us know in the Comments Section. We are always happy to help!

 

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter handle @ragesw

 

Adobe recently announce the immediate discontinuation of their website building software Muse its the last feature update released on March 26th 2018. If you currently use Muse you will no doubt be considering alternative website building products before support for Muse ends in May 2019 [Updated: Support now ends on March 26th 2020].

EverWeb has been recommended as a replacement for Muse by HostingAdvice.com

 

“The go-to site-building solution for fans of iWeb and Adobe Muse, the EverWeb drag-and-drop website builder creates cleaner, faster, and more compatible websites than the discontinued platforms. EverWeb offers an intuitive platform that makes web development accessible to a wider audience by offering extensive features, support, and resources in the familiar macOS interface.”

 

About EverWeb

Ever web is a drag and drop website builder for the Mac. EverWeb is NOT sold as a subscription. You get to keep the version you purchase (plus any upgrades you are entitled to while your account is active) for life. You will never lose access to the software you purchased if you decide not to renew your plan. Follow the link for more information about purchasing EverWeb and FAQ’s.

EverWeb is installed locally to your hard disk which has the advantage of no lag when developing your website. EverWeb is designed to be easy to use whilst making complex features simple to implement without having to resort to coding. You can use fully customizable Theme Templates to develop your site, or start with a blank template if you are redeveloping your existing site from scratch.

We have already had many Muse users enquiring about EverWeb and how the two products compare. Whilst it is always difficult to directly compare products, the list below gives you some indication of the features that EverWeb and Muse have in common.

 

EverWeb and Muse: Comparable Features

Whilst no means an exhaustive list, these are some of the major features that EverWeb and Muse have in common. Inevitably there will be features that are in Muse that are not available in EverWeb, and vice versa. In such instances, there may be alternatives or workarounds available. Please refer to the ‘Resources to Help’ section below for help here. We also recommend downloading the free trial version of EverWeb so you can experiment to see what is possible.

• Drag and drop, no coding needed to build your website.
• You can publish your site to your own hosting provider or to EverWeb’s own hosting (recommended).
• Support for hyperlinks and mouse normal, rollover and mouse down states.
• Support for page anchors (known as Scroll Position in EverWeb).
• Built in widgets for E-Commerce, Image gallery, Image Slider, Facebook, Navigation Menus, RSS feeds, Contact FormsPayPal, YouTube and many more. Third Party Widgets are also available.
• E-Commerce features built in with our robust PayPal Widget.
• Fully featured integrated Blogging Environment.
• WordPress blog post import.
• HTML code can be injected at page and site level if required.
• Built In Contact Forms with built in controls for customization.
• Auto generated desktop, mobile and responsive  Navigation Menu widget.
• Fast Loading Times.
• Ability to Attach Files.
• Spell Checker.
• Secure Websites Support Available with EverWeb+Hostng Accounts.
• Built In Animation features.
• 64-Bit App.
• Website files can be published to a folder on the local hard disk.
• Built in Preview.
• Stock Photos library with over 500,000 free to use images.
• Built in SEO together with our SEO for EverWeb video course.

 

Try EverWeb for Free

EverWeb is free to try. You can download the trial version at the EverWeb website. The trial version is fully functional so you can develop your website immediately. The only restriction with the trial version is that you cannot publish to your local hard disk or to the Internet. EverWeb comes complete with built in help with a downloadable user manual and help videos throughout the product wherever you see the ‘?’ symbol displayed.

 

Resources To Help

There are plenty of resources to help you discover more about EverWeb. This blog has lots of information about EverWeb’s features and how to use them. There is also the EverWeb website itself which contains lots of information and video tutorials, our YouTube Channel and our Discussion Forum.

 

 

If you have any questions about EverWeb, please let us know. We’re always happy to help.

 

 

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

The first video in our RapidWeaver SEO Video Course outlines what this course is about and what you can expect from all of the tutorials in the course. Remember to get visit the video course page, which will have all the tutorials outline in a very organized manner.

Video Transcript

Hello, my name is Jeremy and over the next little while, I will be showing you how to properly optimize your RapidWeaver web sites so that you can have the best possible chance of ranking at the top of search engines.

Search Engine Optimization, or SEO for short, is the process of attracting more visitors through search engines. You will notice how I do not define SEO as having a top ranked site. This is because even if you have a site that ranks at the top of all search engines, there is no guarantee that searchers are typing in the specific keywords you rank for, and will even click your website in the search results. In this series of tutorials, we will cover the basics of how to discover highly searched key-terms and how to determine which ones are best to target.

These tutorials have been created to help you to understand the major optimizations, and how to implement them on your site. With so much information available on the web, search engine optimization can seem very confusing and time consuming to learn. These tutorials are to-the-point, and allow you to visualize what needs to be done, so that you can have a better understanding at a much quicker pace than if you had to sift through a 400 page book.

SEO is a process that we must go through in order to achieve our desired results. It’s not something you do once and just forget about. It’s a form of marketing and if you want to keep on improving your chances at success and growing your business it is something you will constantly evaluate. Remember, if SEO were an easy thing to do, every site would be number one in search engines, which is simply impossible.

This video will be broken down into three stages. The first stage, called the Planning stage, will be the briefest. We will go over a couple of things that we should do before we even begin optmizing our website. The second stage will be the on-page optimization stage. This is where we will be looking at the different methods for making our actual site more search engine friendly. The third and final stage will be the off-page optimizations, where we go over different methods of getting our RapidWeaver website noticed by search engines.

The video will be shown in step-by-step format. This does not mean that you must follow this plan perfectly, but it is setup that way so that those who require this type of instruction still have that opportunity.

I want to make a note that the applications I use in this video are available to purchase or download for free at www.ragesw.com. You are not obligated to purchase any of these applications. The work can be done by hand. That is, you can still complete the tasks without the applications, however, using the applications will make your life a lot easier.

Remember, if you have any questions or do not understand one or more of the concepts, you can start a thread in our SEO forums, or submit a ticket through our support system.

Keeping track of your website visitors is a very important way of analyzing users behavior on your website. It is also an important way of learning about the different search engines, and websites that refer users to your site. This tutorial is going to show you how you can add a Statcounter code to your website made in RapidWeaver 5. Remember to check out the SEO For RapidWeaver Video Course to learn how to make your RapidWeaver site start ranking higher in search engines.

Video Transcript

In this quick video tutorial, we are going to add a Statcounter.com code to a website made in RapidWeaver 5.

The first thing we will do, is open up our browser to www.statcounter.com. If you do not have an account with statcounter, click on the register button on the top left part of the navigation menu. Fill out all the required information and register your account. After you have registered, login with your username and password. Once you are logged in, you will need to create a new project in order to get your code. Click on the Add New Project button.

In the following form, you will need to enter a title for your website, your website URL, a category for your website, and your time zone. You also have the option of having the statcounter not count your visits to the site by blocking your IP. If you don’t care for this feature, just leave it blank.

After you click the “Next” button, you will then need to click on the Configure and Install Code button. You have a few options for which type of statcounter you want. It is recommend that you use the Invisible statcounter, that way, you are the only one who knows how many hits your site gets. Then click on the next button. The drop down menu should show have Default Installation Guide selected. If not, please make sure it is. Then press the Next button. Now we are given our Statcounter code. Again, we must highlight this code, and copy it.

In RapidWeaver, there will be a heading on the left part of the application that says STATS. Below that, is the Configure option. Click on Configure. In the text box that says Google Analytics, paste the code that we just copied.

If you already have a Google Analytics code in this same box, make sure that you are not replacing the Analytics code with the Statcounter code, but placing them both in the same text box.

To learn how to get your RapidWeaver website ranking higher in search engines, be sure to check out the SEO For RapidWeaver Video Course at ragesw.com

When you have a website and you have visitors, how do you ensure that they come back to your website? An email newsletter is a great way for you to keep in touch with your website visitors and make sure they are kept up to date with all your latest news and announcements.

MailShoot, our fully featured newsletter and mailing list manager, can help you instantly set up an online sign up form on your website. In just a few clicks you can start collecting email addresses as well as any other information that you choose on your website.

Once you have the email addresses, you can use MailShoot to send out periodic emails to your entire list, or a segment of your list that match a certain criteria. Check out this preview of MailShoot or download the free MailShoot demo and try it out for yourself.