Introducing EverWeb SEO Power Up AddonDecember 24th, 2020
EverWeb SEO Power Up is our exciting new Addon that adds more SEO features to EverWeb’s existing built in SEO capabilities. The new addon gives you more control and flexibility it can be used specifically on the pages in your website that you want to prioritize and optimize for SEO. As you would expect from EverWeb, SEO Power Up is simple and easy to use.
Who Can Use EverWeb SEO Power Up Addon?
Anyone can use SEO Power Up, whether you host with EverWeb or use your own hosting provider. The only other requirement is that you are using EverWeb version 3.4 or higher.
Purchasing EverWeb SEO Power Up Addon
It is very easy to purchase EverWeb SEO Power Up. Simply go to your Site Publishing Settings in your EverWeb Project file by either clicking on your project file name in the Web Page List, or by using the File -> Edit Publishing Settings screen. Tick the checkbox for ‘Optimize & Submit for Search Engines’. If you have not already purchased the addon, you will see a dialog box which will take you though the process.
If you have not checked this box but still use the features of EverWeb SEO Power Up Addon (described below), you will occasionally be prompted by popup messages reminding you that to use these features you need to purchase the addon.
Do I need to Install EverWeb SEO Power Up On Purchase?
There is no installation required for EverWeb SEO Power Up as all its features and functionality are directly built in to EverWeb. Just make sure that the ‘Optimize & Submit for Search Engines’ checkbox is checked in your project file’s Site Publishing Settings. To get to this screen, either click on your project file name in the Web Page List or use the File-> Edit Publishing Settings menu option.
Setting Up Site Pages with Advanced SEO Features
You can apply SEO Power Up Addon’s features to any page in your project file but it is recommended that you do so only on the pages that are most SEO important to you. This will help web crawlers focus on what is important in your site. The Home page of any site will undoubtedly a page you will want to apply SEO to so we will look at this as an example of how to use the SEO Power Up’s Addon’s features.
Start by going to the Page Settings tab in the Inspector Window. Scroll down and open the Search Engine Optimization section if it is not already open.
The ‘Include page in search engines’ check box should also be checked so that SEO Power Up Addon’s features are enabled. If the box is not checked, you will only be able to use the Web Page Description field which has moved in to the Search Engine Optimization Section in EverWeb 3.4.
Adding Keywords To Your Page
Add the specific SEO keywords, or terms, that you want to use on the page using the Keywords section. The keywords will usually be the primary and secondary keywords, or terms, that you have already found through your SEO keyword research.
In my example my website sells specialist golfing equipment so I could add the following primary and secondary keywords to my page: ‘Left Handed Golf Clubs’ and ‘Left Handed Putters’.
You can edit a keyword entry by double clicking on it, editing the field, then pressing Enter to finish. If you want to remove an entry, just highlight it then press the delete key on your keyboard.
EverWeb SEO Power Up and The XML Sitemap file
EverWeb SEO Power Up creates an XML Sitemap file for your site when the site is published. This file informs Google, and other search engines, about the pages and files that you consider important in your site. The file also includes other useful SEO information for search engines about the files or pages you are targeting for SEO.
Such information includes for example, when the page was last updated, how often the page is changed, and any alternate language versions of a page.
Your website’s XML Sitemap will be submitted to Google, Yahoo, Bing and Alexa notifying them of your updated site each time you publish something new.
Priority and Frequency
The Search Engine Optimization section of the Page Settings tab is also where you can assign ‘priority’ and ‘frequency’ to the important pages in your site, according to sitemap protocols.
To use these features, the ‘Include in XML Sitemap’ checkbox should be checked as this will make the ‘Priority’ and ‘Change Frequency’ fields available to you.
If you have not purchased EverWeb SEO Power Up, you will be reminded of this occasionally when using the Priority and Change Frequency fields.
The Priority field has a can have a value between zero and one. Zero means that the page has no important, 0.5 represents a neutral importance and 1.0 is very important.
The following lists examples of the Priority values that should be assigned to your pages:
- Priority value from 0.8-1.0: for pages such as your Home page and product information, major features and major category pages.
- Priority value from 0.4-0.7: is often used for articles, blog entries, minor category pages and FAQs.
- Priority value from 0.0-0.3: are used for old news pages and for those pages where the information is no longer relevant.
The Change Frequency field tells search engines approximately how often each page is updated. An update refers to actual changes to the HTML code or text of the page. Select the Change Frequency that is appropriate to the page. For example:
- NEVER: Is used for pages that contain out of date news stories, old press releases etc.
- YEARLY is used for Contact, “About Us”, login, registration pages
- MONTHLY for FAQs, instructions and infrequently updated articles
- WEEKLY: should be used for pages such as Product information page and website directories
- DAILY: Is used for page types that include Blog entry index pages, classified advertisements and small message board
- HOURLY: This category is used for major news update sites, weather information and forums
- ALWAYS for pages relating to items such as stock market data and social bookmarking categories
The Priority and Change Frequency fields should only be used on the pages of your site that are SEO important. Pages that are not important e.g. an About Us type page, do not need any SEO settings applied to them.
For more information about other ways of improving your SEO, check out the SEO for EverWeb Video course.
Publishing Your Site
Prior to publishing your website, go to the project file’s Site Publishing Settings using either the File, Edit Publishing Settings menu option, or by clicking once on the name of your site in the Web Page List.
Check the box ‘Optimize & Submit Website to Search Engines’ if it is not already checked. If you have not already purchased SEO Power Up and check the box, a dialog box will appear with options to purchase or remind me later.
If you have an EverWeb+Hosting 10GB or higher account, EverWeb SEO Power Up is free for you.
The robots.txt File
In addition to the Sitemap XML File, one additional file gets published when you publish your site – the robots.txt file. This file tells search engine crawlers which pages, or files, the crawler can or can’t request from your site. Crawlers can ignore the file if they want, but it is still useful to have this file created.
Exclusive to EverWeb+Hosting Customers: Gzip Compression
EverWeb’s SEO Power Up Addon has some great features to give you additional SEO tools all within EverWeb. Stay tuned as we hope to add more features to this exciting addon in the future!
EverWeb on Social Media
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