EverWeb, Open Graph Tags and SEO

September 9th, 2021

If Search Engine Optimization is important to you, then EverWeb’s SEO Power Up could be a great addition to your EverWeb purchase. SEO Power Up Addon extends the range of EverWeb’s already built in capabilities by submitting your website to search engines from Google, Bing, Yahoo and Alexa.

EverWeb SEO Power Up also contains a variety of features so that you can more specifically optimize your website’s pages to get the best advantage when search engines crawl your site. You can change the priority of the page and the frequency in which the page is crawled by search engines.

Whilst EverWeb’s new add on debuted in version 3.4, it’s been improved in EverWeb 3.5 with the addition of Open Graph Tags.

What are Open Graph Tags?

The Open Graph Tag Protocol was originally developed by Facebook. Open Graph Tags are code snippets that determine how URL’s will be displayed in Social Media. What the Open Graph Tag does is to create the best feature rich preview of the URL possible.

How Does The Open Graph Tag Work?

The Open Graph Tag will look at the data and information that comes with the URL and will build a preview based on this e.g. the page title, page description and so on. Whilst apps generally try to create the best preview possible on their own, the Open Graphs Tag helps to provide richer previews so that your content stands out more in Social Media.

What are the Advantages of the Open Graph Tag?

The advantages of Open Graph Tags are that they:

  1. Create the best feature rich previews for shared media links.
  2. Help your content to stand out amongst other content.
  3. EverWeb’s SEO Power Up addon adds Open Graph tags automatically.
  4. Facebook, LinkedIn, Pinterest and Twitter are some examples of apps that take advantage of Open Graph Tags.

What Do I Need To Do in EverWeb?

As Open Graph Tags are part of the EverWeb SEO Power Up addon, there’s nothing you need to do as EverWeb will apply the tags to URLs automatically for your website. If you share URL’s on Social Media, they will be automatically used if the app takes advantage of the Open Graph Tags Protocol.

What About Open Graph Tags and SEO?

Open Graph Tags are meta tags and so will have an indirect influence and impact on your SEO. The advantage of Open Graph Tags is that they should improve the performance of your links in Social Media, which is a plus in itself. You may like to think of the Open Graph Tag as an optimization for the URL link when used in Social Media.

As always, we aim to make life easier for you when developing your website! And now with Open Graph Tags in EverWeb SEO Power Up, you get better, richer Social Media previews for your website URL’s without having to do anything!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Flipboard

YouTube

Twitter

Instagram


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