Get ready to begin doing your optimizations by doing a competitive analysis of your top ranked competitors in.
Now that we have a good understanding of the way the on-page optimization window works, let’s begin our own optimization process by first analyzing our top ranking competitors.
If you remember from an earlier video, I mentioned that when you click on one of your website’s pages, your meta keywords will show up under the Keywords heading. If no keywords show up for you, it most likely means that your site does not contain any meta keywords. If you want to change, or if you want to add some keywords, you can do so by clicking the plus sign at the bottom of the window.
We’ll now be using these keywords to find the top ranked websites to compare our sites to. To do this, press the Get Competitors button. Select some, or all of the keywords that you want to search, and then select the search engines that you want to see the rankings for.
It can take several minutes for the application to retrieve the search results, so I will just fast forward through this process.
When you have the search results, you will notice that the information at the bottom will tell you detailed information about your site, and then give you recommendations on what you should do to keep up with your competition.
You will notice that if you have the Results tab selected, you will see all of the information about your site, and your competitors, while if you click on each section, you will only see the information for those particular sections.
We will touch upon what each of these sections are, the purpose they serve, and what you will need to do with them, in another video.