Anatomy of a Search Result Part 2: Your Page Descriptions

October 28th, 2010

So in part 1 of this series you learned about the importance of your web page title tags and how to use them to attract searchers to your site. Now we need to learn the second part of the equation to ensure searchers are actually clicking your search result and coming to your website.

Once you have grabbed a searchers attention with your title tag, the next thing they look at is your page description, a short snippet of what the page they are about to visit is all about.

Your page description needs to include a brief summary of what they will find when they visit your site. If you don’t have a meta description, or it doesn’t accurately describe what is on the corresponding page, Google will provide a description from your page content that may not make much sense to a potential visitor.

This video tutorial will explain how a description tag works and why you need one;

Now that you know about your meta description tag, learn how to add one to your website and what makes a good meta description to help entice users to click your web page link when searching. Check out our walk through SEO video tutorials to learn how to improve your website’s search engine rankings.

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