SEO For Sandvox: Alternative Text

August 16th, 2011

To see the SEO For Sandvox Video Course in its entirety, visit the SEO For Sandvox Video Course page.

Video Transcript:

Alternative image text, also known as alt tags or alt text, is an HTML attribute that is used to describe images. This attribute exists because an image may not always load in a browser, so in its place, the alt text will appear, letting the user know what should have shown up.

This attribute also gives us a good way of describing pictures to search engines, so that they can properly place them in image searches. In Sandvox, any image you place will automatically be given alternative text identical to the image file name. This is a great feature because it can save you a lot of time if you publish a lot of pictures and don’t feel like giving them all alt tags.

If you do, however, wish to make your alt text differ from the file name, click on the image and then press the Inspector button. Then press the Media tab which is the last tab all the way on the right. Here you can see the name of the image, which is something we spoke about in the Image Names video, and you can also see the field that says Alternate Text. Here is where you will type in your few words that describe the photo. You don’t need to worry about separating your words with dashes for this feature.

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