When Apple created iWeb they intended it to be used for personal websites. The idea that you can create something on your Mac and make it look exactly the same online, on all different browsers and operating systems was not the goal. The goal was to be able to easily create a website to share with friends and family.
Of course, you are using iWeb beyond what it is intended for, and by doing that you need to be aware of a very important fact about the web.
Since you never know who will be visiting your website, you can’t predict what web browser they are using, what operating system they have or, most importantly what fonts your visitor has installed. This means you can never be sure how your website may look to any of your visitors.
That is why a set of standards was developed to help ensure websites looked relatively the same, no matter what the visitor’s system configuration is. One of these standards is which fonts to use on your site that will always be available and show correctly for all users. iWeb turns non-standard fonts into images which can hurt your search engine rankings since search engines cannot “read” images. And since text content is so important for your search engine rankings, this is definitely not a good thing.
This quick video tutorial explains how to avoid this common problem;
Remember, the web is not print! You want to make your website accessible to the most amount of people while still making it look appealing. Good luck!
Are you ready for better search engine rankings? We have a full, step by step training course for iWeb users and how to properly optimize an iWeb site for search engines>. (If you aren’t ready for better rankings, don’t click that link 🙂 )