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In HTML, header tags are used by webmasters to display the headings on their pages. There are six types of header tags that can be used. What Sandvox users to need to know regarding header tags, is that there are 2 headers placed on each page. The first header is an h1, and is generally used for the title of the website. This header tag will remain constant from page to page on your website.
Another header tag, which is an h2 tag, is used as the title of the page and is located where the main part of the page begins. This is a great place for you to include a keyphrase that really illustrates what this particular page is about.
So for example, instead of having a header that reads something generic such as News, or Site Updates, take advantage of the header and give it a good keyword rich descriptive name. If this particular page is about Left Handed Golf Clubs, that is a phrase that might make a good header.
On a side note, an H3 tag is used when you are indexing content, so for example, the page title of a blog post, or photo page will show up with an H3 tag, so be sure to make keyword rich titles for those items.