SEO For Sandvox: Title Tags

August 24th, 2011

To see the SEO For Sandvox Video Course in its entirety, visit the SEO For Sandvox Video Course page.

The title tag is one of the most important SEO elements, and it’s been that way for a while. The title tag consists of the keywords and phrases found at the top of your web browser when you are visiting a site. In search engine results, the title tag shows up as the clickable link to take you to that webpage. This means that you’ll want to try and include phrases that are catchy so that you inspire clicks.

Conveniently for Sandvox users, editing title tags is extremely easy to do. To edit a title tag, highlight the page that you want to edit, and bring your mouse over to the text box that says Window Title at the bottom of the application. Here is where you will type in your Title Tag.
When typing in your title tag, I want you to keep a few things in mind. First, make sure that the title tag relates to the content on the page. You should also be including some of the phrases you had written down when you did your keyword research. Lastly, include your most important words and phrases at the beginning of your title. This is because search engines such as Google, begin cutting off the title tag in search results at around 70 characters. You’ll notice as you type in your title tag in Sandvox, there is a number in the top right corner that tells you how many characters you are at. After 65 characters, the number will turn red, which will indicate to you that your title tag is getting too long. Ideally, you should create a unique title for every page on your website.

What’s really great about Sandvox, is that if you were to leave the title tag box blank, an auto-generated title tag will be created using a combination of your page name, and your site name.

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