Mac SEO Blog

Yesterday we released an update to RAGE Sitemap Automator, the essential tool for getting your website listed in search engines.

The latest update adds full support for iWeb based websites. It can now properly scan and find all links on an iWeb created website as well as automatically publish your XML Sitemap file on your iDisk in the correct location. It also adds some other fixed and enhancements.

If you have an iWeb web site, make sure you have read our SEO for iWeb blog post so you can learn how to rank your iWeb site high in search engines.

Note: We released version 1.9.6 today which fixed a small bug that made incompatible sitemap files. So if you have downloaded version 1.9.5 please download the free 1.9.6 update.

Update: The SEO for iWeb Walkthrough Video Tutorial has been released. It walks you through the entire process of optimizing your iWeb website for search engines, explaining everything step by step.

We always get questions from iWeb users asking how they can improve their website rankings. We also get comments that say RAGE Sitemap Automator doesn’t find all web pages on an iWeb site. Well there are a few reasons for this that we will discuss here.

UPDATE: As of version 2.0 of Sitemap Automator it will properly scan iWeb based websites, making it one of the only tools that is able to do this properly. However, the following tips are still essential for success with search engines. See our step by step video guide on creating an XML Sitemap file.

iWeb websites are not made to be search engine friendly. In fact, almost all iWeb based websites that we get are really hurting their search engine rankings. If you follow these few simple instructions, you will see some significant improvements.

1) iWeb Page Titles

As of iWeb 08 (and now iWeb 09), most built in templates have a large header caption at the top of the page. Your website’s title tag will actually reflect what you enter here. Many users simply keep this as the default caption, not utilizing the most important on-page optimization you can use for search engines.

The trick is to give your page a title that includes both the keywords you want to appear for in search engines and that accurately describes your website content. Your web page title appears at the very top of your web browser, and in a search engines results page. Search engines use your title tag to get an idea of what they will find on your website.

Update: With iWeb SEO Tool you can now edit your web page titles, meta tags and alternative image text after you publish your site. You no longer have to worry about how iWeb gets your title tag.

For templates without these header captions, or if you remove the caption, iWeb will use your page file name as its title. Below is a screen shot of your iWeb Inspector window which lets you edit the file name of your selected web page. Give it a good title using the advice we provided above.

2) Navigation bars

One of the biggest problems with iWeb is the way it creates your navigation bars. Instead of using standard HTML which search engines can use to correctly find all files on your website, it uses Javascript which makes it extremely hard for search engines to scan and index your website properly.

Fortunately there is a way you can work around this problem. Select your main page (or the first page that contains your navigation bar) and open the Inspector window. Click the Page Inspector tab (second tab) and deselect the option ‘Display Navigation Bar’ as shown in the following screen shot;

Now you’re going to create your own navigation bar with proper links to each of your pages. Create a new Text Box field and place it at the top of your page, while moving all your other content down. To quickly move all content down, go to Edit – Select All. Hold the shift key as you drag all your content down which will help insure you don’t accidentally move the content off center. Put the new Text Box at the top of your page and add captions for each of your pages separated using tabs or spaces so that they look like a proper navigation bar. Then select each caption and go to the ‘Link Inspector’ tab in the Inspector window. Select ‘Enable as a hyperlink’ and choose ‘One of My Pages’ from the ‘Link To’ drop down menu. Lastly select the page you want to link to from the ‘Page’ drop down menu.

Although you should do this for each of your pages for best results, insuring you do it on your main page only is extremely helpful for search engines.

3) The Right Content

One of the biggest issues I see with iWeb created websites is users choosing non-standard web fonts for their website. Just to provide some background information, there are a number of fonts that are considered safe for use on the web. These are fonts that are guaranteed to be installed on a users computer no matter what operating system or web browser they use. If a font is not installed on a users computer and you use it on your website, it will not display properly for them. iWeb works around this issue by turning your text into pictures if you use a non-standard font. This is why your webpage always looks the same no matter where you view it. Unfortunately, search engines can not ‘read’ text that is turned into pictures and this will severely impact your potential search engines rankings.

You must stick to the standard web fonts, which are listed below for you. This insures that your website has the best possible chance of ranking high for the keywords you are targeting.

Web safe fonts include;

• Arial
• Courier New
• Georgia
• Times New Roman
• Verdana
• Trebuchet MS
• Helvetica

*Note: Some of the above fonts may not always be installed on a persons computer but will be easily replaced with a very similar looking alternative if they can not be found. That is why they have all been included in the above list.

You want to make sure that your website content contains the keywords you want to rank high for in search engines. It’s not good enough to “be in search engines”, you want to appear when a potential customer types in one of your keywords. Search Engines will not know what your webpage is about unless you include the proper keywords in your web page content.

4) iWeb Landing Pages

Lastly, something I see very often is users making a so called “landing page” as their home page. This is the type of page where it may simply show your company logo with a “Click here to enter link”. Basically anything that requires a user to take one more step in order to see your website is never a good thing.

This applies to search engines as well. Your home page is considered your most important page by default so make sure you are taking full advantage of it. Link to other important pages directly from your home page and make sure it includes keyword rich content.

In the next post I will go over some iWeb misconceptions as well as some search engine misconceptions that can typically affect iWeb users.

Remember, search engines will not simply choose your site out of the billions out there and rank them at the top of their search index unless you give them good reason too. Getting high in search engines for the keywords your customers are searching for can be extremely profitable to you and will take some time to achieve. Don’t expect immediate results and keep learning about the strategies you can employ to get high rankings.

Download our Free Mac SEO Guide to learn how you can get higher rankings with your iWeb websites.

We have just posted an update to RAGE WebDesign bringing it to version 2.9.6.

This free update for registered users adds the following new features and benefits;

[NEW] All new text engine provides better support for Unicode and many additional text editing improvements.
[NEW] Universal binary, now runs natively on Intel and PowerPC Macs.
[NEW] Support for Mac OS X 10.5 Leopard.
[NEW] Redesigned user interface.
[FIX] Can now properly insert styled text and have it automatically translated into HTML.
[FIX] Lots of small fixes and enhancements.

Download your free trial version of RAGE WebDesign.

RAGE WebDesign can be purchased for $29.95 USD from the RAGE Software online store.

Mac360 praises Domainer’s ability to track and manage your domain names and web sites.

Here is what Mac360 had to say about Domainer;

Managing domains and sites requires a special effort. Domainer is the tool that makes it easy, fun, timely, and efficient.

In typical Mac utility fashion, Domainer makes the complex simple to manage. Domain names can be entered into Domainer and tracked via creation date and expiration date.

Thanks Mac360 for the great software review!

About Mac360
Mac360 is a great resource to get high quality software reviews, updates on what’s going on in the Mac community and talk Mac on the Mac360 discussion forums.

This morning we finally released RAGE SERank 1.0, an all new application for Mac web site owners to track and manage their search engine rankings. With RAGE SERank you simply add the keywords you want to rank highly for and select from the over 40 search engines to check your search engine rankings.

RAGE SERank will automatically check your rankings and provide a detailed report of where your web site ranks in each search engine for all of the keywords you have entered. RAGE SERank can also be used to check the search engine rankings of your competitors to easily see what keywords they are targeting and ranking highly for. RAGE SERank will keep track of your rankings over time so you can graph changes or go back to any previous rank check.

With the professional version of RAGE SERank you can create customized PDF rank reports that you can use for personal use, or send to your clients or colleagues. The professional version also allows an unlimited number of web sites to be checked.

Download a free trial version of RAGE SERank or order your full standard or professional license.

A few days ago MSN’s Webmaster Tools officially came out of beta. Like Google’s Webmaster Tools, MSN’s tools let you quickly submit your sitemap.xml file that you have created with RAGE Google Sitemap Automator. Once submitted you are provided with search engine feedback including;

• How many of your web pages are indexed in MSN’s search
• The date MSN’s search spiders last crawled your web site
• Which, if any, of your web pages could not be properly indexed
• Your web site’s most popular incoming links

Although you won’t find as many resources and tools that are provided by Google’s Webmaster Tools, you will get some interesting information about how your web site is performing in MSN’s search.

If you already have your sitemap.xml file published on your web site, all you have to do is create your free Windows Live account and follow the simple steps to submitting your sitemap.xml file. The next update to RAGE Google Sitemap Automator will feature an all new way to ensure that your sitemap.xml files are recognized by all major search engines including MSN.

RAGE Domainer 1.1 has just been released. This free update for registered users adds the following new features and enhancements;

[NEW] Full support for Mac OS X 10.5 Leopard.
[NEW] Support for additional top-level domains (.in,.cn,.cz,.se)
[NEW] Now remembers list column sizes
[NEW] Clicking AlexaRank loads Alexa.com’s web site
[FIX] Importing CSV domain lists
[FIX] Correctly assigns owner details

RAGE Domainer is the only web developer’s tools for Mac OS X that lets users easily track and manage their domain names while getting an overview of a domain’s popularity and value.

RAGE Domainer 1.1 can be downloaded from the Domainer download page.

RAGE Domainer can be purchased for just $39.95 from RAGE Software’s secure online store.

Anchor text refers to the link captions you click when you travel from web page to web page and is commonly blue and underlined. Anchor text is an extremely important factor in your on-page optimization strategies.

Broadly speaking, search engines see anchor text as a description of the page they link too. So for example if you link to a web page using the anchor text “About Blue Widgets” search engines will use this information to help understand the content on the linked-to web page.

Do a Google search for “Click Here”. As the number 1 search result you will see a link to the Adobe Acrobat Reader web page. This is because so many web sites will say something like: “You will need the free Adobe Acrobat Reader. Click here to download it”. Even though the Adobe Acrobat Reader web page does not contain the text”Click Here” anywhere on the web page, it still ranks highly for this search term because of the web sites that link to it.

Keep this in mind when you link to other pages on your web site as well as any third party web pages. Instead of using the caption “click here”, try being more descriptive about the content the user is about to see. Lets say you are linking to another page which shows off a software application that verifies web site links are working correctly;

Inefficient & Generic Anchor Text

“Click here”
“More Information”
“Click here for more information”

Better Anchor Text
“Easily Check For Broken Links”
“Download Marketing Success E-book”

You don’t want to overdue this technique and sometimes it is appropriate to use a non-descriptive caption such as “click here”. However, when you can, try to make your anchor text more descriptive so that not only search engines know more about the content on the next page, but your web site visitors will be better informed as well.

There is one more important reason to using descriptive anchor text. If you do a search for a popular term such as “Apple Computers”, you may notice the extra links underneath the top result in Google’s search index as shown below;

Google automatically determines whether or not to show these additional links based on a number of factors. It is not known exactly when these links will appear but since they are generated using a computer algorithm and with no human intervention at all, you must make sure your web site is properly optimized so that they have the potential of showing your most important pages in the supplemental links section of your search engine rankings.

If you want to have these additional links show up, make sure you use consistent and descriptive anchor text in your inbound links for your most important pages such as a product information page or an online store.

Recently, Google updated their Webmaster Tools to provide more flexibility and control with these supplemental links. If you have created your XML Sitemap with RAGE Google Sitemap Automator you should already have a Webmaster Tools account. You can use the Webmaster Tools admin area to set which links you would not want to appear as an additional link. This is a fairly new feature that lets you have a little more flexibility with your web site’s search engine listing.

RAGE Domainer was reviewed on episode #130 on MacReviewCast.com.

“[Domainer], aimed at webmasters, provides a great way to see information about all of your domains all from within one interface. The UI is intuitive and extremely easy to use … The app shows various page ranking statistics as well as some basic stats about incoming links. This makes it useful if you want to quickly check performance of multiple domains.”

Check out MacReviewCast.com for more great software reviews, software discounts and the latest in Mac news.

We were extremely pleased to find RAGE Domainer chosen as a Staff Pick on Apple’s Mac OS X download pages. It joins RAGE Google Sitemap Automator and RAGE MapDesign on Apple’s Staff Pick list.

Check it out here: Domainer on Apple’s Staff Pick List.