Mac SEO Blog

Earlier in 2011, we made a post/video about publishing a website to FTP in iWeb SEO Tool. We have recently updated that video to clear up some confusion that some users were having. The updated video is listed below for your viewing pleasure.

Video Transcript

This tutorial is going to strictly cover publishing a website to FTP using iWeb SEO Tool. We will cover all of the main points involved with publishing, and then we will discuss the biggest issue users have when publishing their website. That issue is the directory path.

I also want to quickly mention that there is a video tutorial that shows you how to check to see if your site has been published correctly using iWeb SEO Tool. This video can be found on our website, or our YouTube account.

So the first thing you will need to do is press the publish button, and then make sure Publish to FTP is selected, and then press the next button.

In the FTP field, here is where you will put your server address. Sometimes the server address may look like the one I have here, but more often than not, it will just be your domain. So if my domain were publishingtoiweb.com then that is what I would put in this field.

Do not include http, www, or ftp in this field. Just put your domain.com or .net or whatever the extension may be.

Your username and password must be accurate otherwise logging in will not work, and you will not be able to publish.

Next, I want everyone to check to see if you have all of your FTP login details entered in correctly. To do so, press the Browse button. If you are able to see files and folders like we see here, then you have logged in correctly. If you get an error similar to this, then your FTP information is incorrect. You must get the correct FTP information before proceeding to the next step.

Now we’re going to discuss the Directory Path field. This is the area where most users experience the most difficulty. Chances are, if you are watching this video, you need to enter something in this field.

Firstly, If you use RAGE Web Hosting, you should type in /public_html. For everyone else, please refer to the following method;

The first thing I want you to try to do, is publish your site in from iWeb SEO Tool by typing a forward slash in the Directory Path field. If that still doesn’t publish your site, refer to the next step.

What you want to do is open up iWeb, and go to the publish page of the website you want to publish in iWeb SEO Tool. Take a look at the current FTP information you already have. In the directory/path field, there may or may not be some text. If there is some text, I want you to copy it. If there is no text in there, don’t worry, just bear with me for a moment.

Go back to iWeb SEO Tool, and in the directory path field, paste the text you just copied. Make sure there is a forward slash at the beginning of this text.

This next step applies to everyone, even the users who did not have anything typed into the Directory Path field. Go back to the Publish page, and now copy the text that is in the Site Name field. Then go back to iWeb SEO Tool and paste this text beside the text we pasted earlier. If you didn’t paste any text earlier, then this will be the first time you are pasting anything into the Directory Path field. If you have multiple words in your site name, you will need to add underscores to separate each word. Underscores are the default word separator that iWeb adds to your site name.

Your site should publish properly now.

I want to make a note that this method should work for 95-99% of users. Since there are so many variations when it comes to publishing, some users may not achieve success using this method. For example, if you host multiple domains on one hosting account, or if you use our method for shortening your iWeb URL, this method might not work for you.

If this method does not work for you, submit a support ticket at ragesw.com/support and we will be happy to assist you. Be sure to include your FTP login details which includes your server address, username, and password, to help speed up the process.

You can check to see if you published your website correctly from iWeb SEO Tool by visiting your website in your web browser, and going to View in the menu bar, and then selecting view source.

Then press Command and F to bring up the search feature, and type in the following:

head_code_set

If you see this code here, then it means you have published your site correctly from iWeb SEO Tool and all of your optimizations should be present.

If you do not see that code, then I want you to quit your browser, and re-launch it and visit your site and follow the previous steps again. If you still do not see that code, it means your site was not properly published from iWeb SEO Tool and you must try it again.

MailShoot, our powerful newsletter and email management application has been updated to version 2.2.

MailShoot makes it extremely easy to create online subscription forms that lets your website visitors automatically sign up to your mailing list. Then you can send out personalized emails to each users at the click of a button. MailShoot lets you easily manage multiple mailing lists and send out targeted offers to the right customers.

MailShoot 2.2 makes it easier to create styled text and HTML newsletters. This means your emails look more professional and can attract more attention when your customers read your newsletter.

Download the free demo to try it out, or upgrade your registered version for free.

This video will demonstrate how you can check to see if you have correctly published your XML Sitemap using Sitemap Automator.

To check to see if your Sitemap has published correctly, first open your website in your web browser.

If your site shows up as yourdomain.com, then type in sitemap.xml beside the domain, similar to how I am doing it. If the sitemap shows up, then you have published it correctly.

If your site was made in iWeb, it might look something like this. Just replace pagename.html with sitemap.xml.

If your iWeb website’s URL contains the Site Name in the middle here, then you can replace these two items with sitemap.xml

If that doesn’t work, you can also try seeing if your Sitemap is located inside of the site folder by just replacing pagename.html with sitemap.xml like this.

If none of these options worked for you, then you most likely did not publish your Sitemap correctly, and you must try it again.

This quick video tutorial will show you an easy way of backing up your iWeb SEO Tool data so that you can use it on another computer.

If you want to back up your data in iWeb SEO Tool, you will need to follow these simple steps.

First, open the finder window and click on your username, then Library, then Preferences, and located the file called com.ragesw.iwebseotool.xml

You can then copy this file and then paste it where you want to store the backup files.

You will then need to go to Username, then library then Application Support and find the folder called iWeb SEO Tool and also copy and paste that in the location where you are storing the backup files.

You can then put these files back in the same location if you want to use it on a different computer, or for whatever reason, and your old data should re-appear when you load in your site and press the Re-Apply Saved Tags button.

Get ready to begin doing your optimizations by doing a competitive analysis of your top ranked competitors in SEIntelligence.

Video Transcript:

Now that we have a good understanding of the way the on-page optimization window works, let’s begin our own optimization process by first analyzing our top ranking competitors.

If you remember from an earlier video, I mentioned that when you click on one of your website’s pages, your meta keywords will show up under the Keywords heading. If no keywords show up for you, it most likely means that your site does not contain any meta keywords. If you want to change, or if you want to add some keywords, you can do so by clicking the plus sign at the bottom of the window.

We’ll now be using these keywords to find the top ranked websites to compare our sites to. To do this, press the Get Competitors button. Select some, or all of the keywords that you want to search, and then select the search engines that you want to see the rankings for.

It can take several minutes for the application to retrieve the search results, so I will just fast forward through this process.

When you have the search results, you will notice that the information at the bottom will tell you detailed information about your site, and then give you recommendations on what you should do to keep up with your competition.

You will notice that if you have the Results tab selected, you will see all of the information about your site, and your competitors, while if you click on each section, you will only see the information for those particular sections.

We will touch upon what each of these sections are, the purpose they serve, and what you will need to do with them, in another video.

Before we jump into optimizing our sites right away, it is best to first take a tour of the on-page optimization window in SEIntelligence, and become familiar with the functions of each section.

Video Transcript:

After you’ve loaded your website into SEIntelligence, you will see a window that looks similar to this. This is where we will be doing all of our on-page optimizations.

Let’s quickly familiarize ourselves with all the aspects of this on-page optimization window.

On the far left, you will see all of the files that are contained in the website folder that you loaded into the application.

Clicking on one of the HTML files will show the meta keywords under the Keyword heading. You can add, or delete these keywords by clicking the plus sign, or minus sign at the bottom of the window.

This section is where you will find all of the on-page recommendations for your site. We will discuss this section in greater detail in another video.

The Suggest Keywords button will allow you find more keywords that are related to the keywords that you currently have on your website.

The Get Competitors button will give you the search results for your top 10 competitors for the keywords you have chosen. We’ll also talk about this more in depth in another video, but here is what the results look like.

The site settings button will allow you to do certain things such a specifying your domain preferences, as well as your Sitemap location, and adding analytical codes such as Google Analytics and Statcounter. The publish button will allow you to publish your site along with its changes, to your server. We will also dicsuss these two buttons more in depth in another video.

SEIntelligence is our most powerful SEO software to date. With SEIntelligence, you are able to load in your website, and compare it to your top ranking competitors. You can then modify your site to be more like your competition. The tutorial below will introduce you to SEIntelligence, and tell you how to load your website into the tool.

Video Transcript:

When you first launch SEIntelligence, the Manager window will popup, giving you three different options. The options are for optimizing a local website, analyzing competitor’s backlinks, and watching video tutorials.

Let’s start by clicking on the button next to Optimize Local Website.

In this window, here is where we will be given the different options for opening our websites. The existing profiles section shows websites that have already been loaded into SEIntelligence. This means that if this is your first time using the application, this section should be blank, and if you have used it before, an existing profile, or existing profiles should be present.

To load a site into SEIntelligence, you can open a site from your local hard drive, download the site from your FTP server, or download the website from a URL.

If you choose to download the website from a URL, keep in mind this warning at the bottom which says that publishing a site back to an FTP server that was download from a URL is not recommended.

If you are opening a website from a local folder, select the first option, and press the Next button. Then type in your website’s URL, but remember NOT to include http or www. Then press the Choose button, and find your website folder, and press Choose again. Then press the Next button.

If you are downloading a website from an FTP server, select that option, and press Next. Type in your domain at the top of the window, and then enter your FTP login details. Then press the Download button. It can take several minutes for your website files to download.

If you are downloading a website from a URL, select that option and press Next. Type in your URL and press the Get button.

So those are the different ways of loading your site into SEIntelligence. Be sure to watch the other free videos to learn more about how to use SEIntelligence.

If you are unsure if you’re site has been published correctly using WebCrusher, this short video demonstration will show you how you can easily identify a properly published website.

Video Transcript

To check to see if you have properly published your site after using WebCrusher, simply open your website in your browser, go to View in the menu bar, and select View Source.

If your code looks like normal code with various spaces and line breaks like this, you have NOT published your site correctly with WebCrusher.

But if your code looks like this, with all of the code being tightly squeezed together, then you have published your site correctly with WebCrusher.

And that is the easiest way to determine if your site was published correctly with WebCrusher. If your site was not published correctly, go back to the Publish window in WebCrusher and make sure you have entered your FTP login details correctly, as well that you specified the correct Directory Path.

We have just posted an update to MailShoot, our email marketing and management tool. This version adds the following changes;

[NEW] You can not specify a sending limit per hour incase your ISP limits the number of emails that can be sent out per hour
[FIX] Characters such as &<> now work properly when used in the online subscription form
[FIX] Can now properly retrieve subscribe page details with your list id and password
[FIX] Custom Mail tags can now be entered into a message even if your sent list has not yet been specified

MailShoot is a fantastic application for small business owners to quickly and easily set up an online newsletter for their website. With MailShoot you can instantly create and online subscription form that your visitors can use to subscribe to your newsletter. Then you can easily import your new subscribers to your mailing list and keep them updated on your latest news and announcements.

Download the free demo of MailShoot and try it out on your website.