Mac SEO Blog

Video Transcript

The content you place on your site will have a large impact on your search engine rankings, as well as your ability to obtain incoming links.  Each page on your site should contain content in the form of text. Ideally, you should have about 250 to 500 words on each page. In that text, you should make it a point to include the key-terms that relate to that specific page. Do not overload the text with those key-terms too many times, but use them when it is appropriate to do so. Within your text, it might also be a good idea to link to highly regarded sites that are relevant to what your page and key-terms are about. This allows search engines to relate the pages you link to with the content on your site.

A blog is a fantastic place for you to add some content to your website without having to create another page. Adding content on your blog adds freshness to your site, and shows search engines that the site is still being looked after. Search engines put a lot of emphasis on the natural growth of content on a site. So adding new content to your site, will over time improve its search engine ranking.

When writing your content, keep in mind that you should always avoid having duplicate content on your site. This means no copying and pasting articles from other sites, and no taking your past articles and simply re-wording them. Remember to write content for your users, and not for search engines. Like mentioned earlier, overloading the text with key-terms will be annoying to your users. Lastly, make sure you double check your spelling and grammar. This is very important because this could influence your link-ability.

Navigating through a website should not be a difficult task. Find out how to make your site easier to navigate for your users, while making it more friendly for search engines.

Video Transcript

This optimization is very simple and easy to accomplish. When it comes to the navigation of a website, there is nothing search engines like to see more, than a nice structural and consistent navigation menu.

What this means, is that your navigation menu should flow from page to page within your site. There shouldn’t be any differences in your navigation menu on any page on your site. A good navigation menu also includes proper keyterms linking to pages relevant to each of the keyterms. In other words, the keyterm is not misleading to any user who might click on it. Google likes it when websites have a natural flowing hierarchy that makes it easy for users to go from one page to the next. Making your users click several times before landing on the page they want is not the right approach to take.

Google also likes a breadcrumb navigation, which looks like this; This is a row of links which allow users to easily navigate back to the previous page, or to a page which is more than one back click away. These breadcrumb navigations can be helpful to your users and are best placed at the top or bottom of each page.

Navigation menus are very easy to edit in RapidWeaver. Simply click on the page, and then press the Page Info button. Then type your new page name in the Page Title field. You will want to make sure that these keyterms are not excessively long, and that they are not misleading. In addition, some pages won’t require you to make new keyterms. For example, a contact might not need to have a keyword in the navigation menu. Leaving it as Contact, or Contact Us will suffice.

There is also a breadcrumb feature in RapidWeaver that we can also turn on. Press the Setup button, and select the Advanced tab. There you will see an option to display breadcrumb trails. Click on the tickbox to activate the breadcrumb trails. You will notice that the breadcrumb trails appear at the bottom of each page.

In the first lesson of the on-page optimizations section, we will discuss a commonly overlooked place to insert your keywords. Remember to register to view the entire RapidWeaver SEO course, and to ensure you are watching the most updated video tutorials.

Video Transcript

If we take a look at what we see in our address bar here, we see this site’s domain, which is rockbottomgolf.com. If we look directly beside the domain name, we see “golf swing trainers and practice aids.” The latter part of that address is what is known as the page filename. Page filenames are a fantastic place for us to include our websites keywords. Unfortunately, many webmasters make the mistake of not taking advantage of this opportunity. You will notice how this particular address is not painfully long, has dashes separating the words, and is very clean looking. This page name makes it much easier for search engines to understand what this particular page revolves around. If we compare this address to one that looked something like this, we can really get a good idea of how search engines would have an easier time categorizing this page.

It’s typical to see webmasters naming their page files with generic names such as page1 or homepage. Our goal is to utilize every option we have for incorporating our keywords into our website. Whenever you create a new page, make sure your file is given a keyword rich name.

If you already have pages with poor filenames but are actually successful with search engines, do not change the filename as this will ruin your ranking. Just be sure to apply this optimization tip in the future.

To name your files, highlight the file in the Webpages navigation on the left. Then press the Page Info button, and where it says Filename, type in your new page file name. Try to use a key-term that is greater than one word, and less than 6 words in length. Remember to use dashes to separate each word. It is important to note that your homepage’s filename will be index.html. Do not rename this page. Just leave it as is.

In the first of two tutorials for the Planning Stage of our SEO process, we are going to discuss how to choose proper keywords, and an easy way to organize them. Remember to visit video course page, which will have all the tutorials outlined in a very organized manner.

Video Transcript

The reason we are starting with keyword research is because we will be using our keywords throughout all three stages. So to begin our keyword research, open up your web browser and go to google.com. Next, type in the search phrase “google keyword tool” and click on the first result, which should be the Google Adwords External Keyword Tool.

This will take us to the Google AdWords keyword suggestor tool. Type in the Captcha if the popup box appears for you. In the box that tells you to enter your word or phrase, type in a keyword or two that you think most closely relates to the content on your site. As an example, I will type in golf clubs.

After just a few seconds, a long list of potential keywords shows up. Let’s start with the first keyword we see. To the right of this keyword, we see that there is a green bar under Competition. What this means is that this particular key-term has many advertisers competing for top placements in the sponsored links section of a Google search. A key-term with not as much green in its advertiser competition bar will not have as many advertisers competing for the sponsored links section. What this indicates to you as you are creating your web site, is that targeting a key-term with high competition may be an extremely tough challenge, and as a result, you may find more success targeting a key-term with not as much competition, which would be indicated here by a smaller amount of green in its bar.

I’m going to just pause this demonstration of Google’s keyword tool, to show you a good way of double checking that the competition is in fact low. So let’s assume that the keyword I have found with low advertiser competition, and a high search volume is “golf tour club.” I will go to google, and search for this term. The first thing I will notice, is the number of results. This term actually has a relatively high number, so that might indicate to me that this term may be too competitive. The next thing I will do, is check out the sites that rank highly for this term. What you want to be asking yourself, is whether or not these sites are of high quality or low quality. If they are high quality sites, this is another indicator to you that this phrase may be hard to compete for. If they are low quality sites, then thats when you might decide to target this phrase. To figure out if they are high or low quality sites, it will have to be a judgment call by you, but you can visit the site, and see if it is professionally done, and then also see if it is a site that has a lot of incoming links, or even see if it has a high page rank. We will learn more about incoming links and page rank later on in the video. For now, let’s get back to Google’s keyword tool.

Beside the advertiser competition is the Global monthly search volume. This number is based on an average of the global monthly google searches for each key-term performed over a 12 month period.

The figure beside the Global monthly search volume is the Local monthly searches. This number is based on the 12 month search average for your targeted country and language. The search I am showing here is targeted for the United States, and English.

Finally, the Local Search Trends bar graph shows the monthly fluctuations in searches for this term. It is also based on your targeted country and language.

Another cool feature that Google has added to the keyword tool is the availability to sort the keywords. On the right side of your page, you should see a drop down menu right beside the words Sorted by. The default will be set to Relevance, however, you can change it to any of the options you see here such as keyword, competition, and global monthly searches.

As we scroll down the list, you will begin to see all of the other suggested related terms, along with their advertiser competition and search volume. It is highly recommended that you spend some time going over some of these key-terms, creating new ones, and figuring out some good terms that you can use that are still highly searched, but do not have as much competition associated with them.

When you see phrases that you like and want to use, click on the check box which is located on the far left side of the keyphrase. Repeat this for all keywords that you want to target. Once you are done, you can download these keywords. Click on the button that reads Download and choose Download Selected. Choose whichever format you’d like, and download your keywords. Keep this list handy as you will be referring back to it throughout your optimization.

The first video in our RapidWeaver SEO Video Course outlines what this course is about and what you can expect from all of the tutorials in the course. Remember to get visit the video course page, which will have all the tutorials outline in a very organized manner.

Video Transcript

Hello, my name is Jeremy and over the next little while, I will be showing you how to properly optimize your RapidWeaver web sites so that you can have the best possible chance of ranking at the top of search engines.

Search Engine Optimization, or SEO for short, is the process of attracting more visitors through search engines. You will notice how I do not define SEO as having a top ranked site. This is because even if you have a site that ranks at the top of all search engines, there is no guarantee that searchers are typing in the specific keywords you rank for, and will even click your website in the search results. In this series of tutorials, we will cover the basics of how to discover highly searched key-terms and how to determine which ones are best to target.

These tutorials have been created to help you to understand the major optimizations, and how to implement them on your site. With so much information available on the web, search engine optimization can seem very confusing and time consuming to learn. These tutorials are to-the-point, and allow you to visualize what needs to be done, so that you can have a better understanding at a much quicker pace than if you had to sift through a 400 page book.

SEO is a process that we must go through in order to achieve our desired results. It’s not something you do once and just forget about. It’s a form of marketing and if you want to keep on improving your chances at success and growing your business it is something you will constantly evaluate. Remember, if SEO were an easy thing to do, every site would be number one in search engines, which is simply impossible.

This video will be broken down into three stages. The first stage, called the Planning stage, will be the briefest. We will go over a couple of things that we should do before we even begin optmizing our website. The second stage will be the on-page optimization stage. This is where we will be looking at the different methods for making our actual site more search engine friendly. The third and final stage will be the off-page optimizations, where we go over different methods of getting our RapidWeaver website noticed by search engines.

The video will be shown in step-by-step format. This does not mean that you must follow this plan perfectly, but it is setup that way so that those who require this type of instruction still have that opportunity.

I want to make a note that the applications I use in this video are available to purchase or download for free at www.ragesw.com. You are not obligated to purchase any of these applications. The work can be done by hand. That is, you can still complete the tasks without the applications, however, using the applications will make your life a lot easier.

Remember, if you have any questions or do not understand one or more of the concepts, you can start a thread in our SEO forums, or submit a ticket through our support system.

When you update your site in iWeb, you will essentially be overwriting the optimizations you made in iWeb SEO Tool. In order to correct this, you must publish your site to a local folder again, and then load it back in iWeb SEO Tool. You must then press the Re-Apply Saved Tags button in order to apply your old tags again, and then publish the site from iWeb SEO Tool.

Video Transcript:

After you optimize your website in iWeb SEO Tool for the first time, you are going to eventually want to update your site in iWeb. When you update your site in iWeb, the optimizations you made in iWeb SEO Tool previously, and the newly updated site in iWeb will be two separate items. This means that if you add a new photo to your site in iWeb for example, you will need to follow these steps in order to have the newly updated site also contain your optimizations made in iWeb SEO Tool.

Simply load your website back in iWeb SEO Tool. You will do this by using the exact same method outlined in the how to load your site in iWeb SEO Tool video.

When your site is loaded, just press the Re-Apply Saved Tags button, and all of your tags will re-appear. You can make any alterations if you want, and then you can now publish your site. Remember to publish the site from iWeb SEO Tool if you publish it to FTP.

Also, if you see your optimizations before you press the Re-Apply Saved Tags button, just know that that is normal, but you still must press the Re-Apply Saved Tags button in order for the optimizations to actually be applied.

This video is an update to an earlier video in which we show you the proper way of loading your site in iWeb SEO Tool. This video is specific to users who publish their sites to MobileMe. There is a recommended method for a MobileMe site and using iWeb SEO Tool and we encourage all MobileMe users to follow along.

Video Transcript:

It is very important to learn about the proper ways of loading your website into iWeb SEO Tool.

If you are watching this video, it means you publish your website to MobileMe. We have specific instructions on how to load your site in iWeb SEO Tool if you publish to MobileMe.

First, you must have iWeb open to the publish page. You can get to the publish page by clicking on the Site Name in the menu here on the left hand side. If you have multiple websites, each of your websites will have its own Site Name. So click on the Site Name to be taken to the publish page. Now, everyone who publishes to MobileMe, will publish their website to MobileMe right from within iWeb. This is the way you normally publish your site, so there is nothing different at this point. Every time you update your website in iWeb, you are going to publish it to MobileMe in iWeb.

Now that our sites have been published to MobileMe, let’s open up iWeb SEO Tool so we can load our site in it.

To load our sites, click on the Load iDisk Sites button. All of your websites will show up on the left hand side. Find the site that you want to optimize and click on the arrow to view the website files.

When you make your optimizations, clicking the Apply, or Apply To Entire Site button, depending on which tab you are on, will publish the changes to your site. This means you do not need to press this Publish button in the top right corner here. The changes will be published automatically when you click the Apply, or Apply To Entire Site buttons. Remember, do not go back into iWeb and publish your site from iWeb after do ing this. This will overwrite everything and you will be left without your optimizations.

The process should just be this

1) Create Site in iWeb
2) Publish site to MobileMe in iWeb
3) Load site in iWeb SEO Tool via Load iDisk Sites button
4) Make optimizations and click Apply or Apply To Entire Site buttons

Now one note I want to make here, is that if you do publish to MobileMe and load your website into iWeb SEO Tool this way, you will not be able to add a favicon to your site.

Lastly, as everyone should be aware by now, MobileMe is being discontinued. This means you will need to find another hosting company. I encourage everyone to sign up to our hosting. We will make sure we do what we can to make your transition easy. You can also take comfort in knowing that we are the only hosting company who can provide support for iWeb users.

You can visit us at ragesw.com/hosting.php or by clicking on Hosting in our navigation menu.

Getting Google and other search engines to find all of the pages on your website can sometimes be difficult. In order to get these search engines to be aware of your website, it is a good idea to create an XML Sitemap and submit it to these search engines. The following video tutorial will teach you why we do this, and how it can be done easily with Sitemap Automator. Remember to check out the SEO For RapidWeaver Video Tutorial to learn how to make your RapidWeaver website more visible to search engines.

Video Transcript

In order to get your RapidWeaver website listed in search engines, I am going to show you how to create an XML Sitemap, and submit it to the major search engines such as Google, Yahoo, Bing, and Ask. We will also take it one step further by verifying our website with Google Webmaster Tools. The verification process is necessary so we can let Google know that we are the website owner and any confidential information is going to the right person or people.

First off, what is an XML Sitemap? An XML Sitemap is basically a blueprint of your website, made specifically for search engines. The Sitemap will contain the links to all visible pages on your website, so that search engines can be made aware of these links, and then index them in their search results.

To some, this process might sound somewhat complicated, but is simplified when we use a third-party tool. For this demonstration, I will be using our tool called Sitemap Automator. Sitemap Automator is available for download at www.ragesw.com
So to create your sitemap, first click on the New Sitemap button, and then type in your website URL. Next, you’ll need to click on the Create Sitemap button. Depending on how big your website is, this scanning process can take up to a few minutes. I will fast forward through this process.

When your site has been fully scanned, you can now click the Generate Sitemap button to proceed to the next step. The next thing we have to do, is upload our sitemap. Select Publish to FTP and press the Publish button. Fill in your server URL, followed by your username and password. For the Root Directory field, many of you can leave this blank, but for those who do not publish to the root directory, or have multiple websites on your hosting account, you will most likely need to type something in. For example, those who use RAGE Web Hosting, you will need to type in public_html. You can also choose to browse your server to locate the right folder to publish to. When you are done filling out all the fields, press the upload button.

After the sitemap has been published, we must then go to our Google Webmaster Tools account so that we can manually submit our sitemap. If you do not have an account, you can create a free one by going to http://www.google.com/webmastertools.

Once you are logged in, you will need to add your site by typing in the URL and pressing the continue button.

After you’ve typed in your URL and clicked continue , the next page will show us the verification method. As mentioned earlier, Google requires us to verify that we are the owners of the site so that we can be safely provided with information regarding our websites.

The first thing you want to do, is select Upload an HTML file as your verification method. Then click on the download link to download the verification file. You must know where this file is being saved in order to use it in our next step.

After you have downloaded the file, go back to Sitemap Automator, click on file in the menubar and select Publish Verification File. Then click on the Select Verification File and find the file that you just downloaded. The next step is to publish the file.

Your next step is to head back to Google Webmaster Tools and click the verify button. Once verified, you must now tell Google Webmaster Tools where it can find your sitemap. Click on your site URL, then click the plus sign next to Site Configuration. and then click on Sitemaps. Next, click the Submit a Sitemap button, and in the text box, type in sitemap.xml as you see here. Then click Submit Sitemap.

Finally, our last step, back in Sitemap Automator, click on the notify search engines button, and your sitemap will be submitted Google, Yahoo, Ask, and Bing.

This quick tutorial will show you how you can obtain a Google Analytics code and add it to your website made in RapidWeaver 5. Remember to check out the SEO For RapidWeaver Video Tutorial to learn how to make your RapidWeaver website rank higher in search engines.

Video Transcript
To add a Google Analytics code to your website made in RapidWeaver 5, the first thing you will need to do is get the code from Google Analytics.

Open your web browsers to google.com/analytics and press the Access Analytics button, and sign in with your username and password.

If this is your first time getting an analytics code, you will need to press the Sign Up button, otherwise, click on the Add New Account button, and follow the same procedure.

On the signup page, you will need to enter your website’s URL, give the Account a Name, and enter your country and time zone. Fill out the remainder of the signup form until you get to the fourth step of the process.

The fourth step will show you a code that says “Paste this code on your site.” Highlight that code and copy it.

In RapidWeaver, there will be a heading on the left part of the application that says STATS. Below that, is the Configure option. Click on Configure. In the text box that says Google Analytics, paste the code that we just copied.

When you publish your site, the Analytics code will be present. You may need to wait a few days until you start seeing stats in your account.

To learn how to get your RapidWeaver website ranking higher in search engines, be sure to check out the SEO For RapidWeaver Video Course at ragesw.com

In our effort to make things as easy as possible for our software users, we have created this quick tutorial that will demonstrate how a user should properly publish their iWeb website to FTP using iWeb SEO Tool. The tutorial will identify common mistakes users make, and how to determine if your FTP login information has been entered correctly. To learn how to make your iWeb site rank higher in search engines, be sure to check out the iWeb SEO Walkthrough Video.

Video Transcript

There were many people asking me publishing related questions with iWeb SEO Tool. This tutorial is going to strictly cover publishing a website to FTP using iWeb SEO Tool. We will cover all of the main points involved with publishing, and then we will discuss the biggest issue users have when publishing their website. That issue is the directory path.

The first thing you will need to do is press the publish button, and then make sure Publish to FTP is selected and then press the next button.

In the FTP field, here is where you will put your server address. Sometimes the server address may look like the one I have here (an IP address,) but more often than not, it will just be your domain. So if my domain were publishingtoiweb.com then that is what I would put in this field.

Do not include http, www, or ftp in this field. Just put your domain.com or .net or whatever the extension may be.

Your username and password must be accurate otherwise logging in will not work, and you will not be able to publish.

To check to see if you have all of your FTP login details entered in correctly, press the Browse button. If you are able to see files and folders like we see here, then you have logged in correctly. If you get an error similar to this, then your FTP information is incorrect. You must get the correct FTP information before proceeding to the next step.

I’m now going to discuss the Directory Path field. This is the area where most users experience the most difficulty. Chances are, if you are watching this video, you need to enter something in this field.

We are going to focus on one method for finding out what the directory path should be. I think this will be the easiest way for you to do it, and it will work out well for most people.

If you use RAGE hosting, you should type in /public_html. For everyone else, please refer to the following method;

What you want to do is open up iWeb, and go to the publish page of the website you want to publish in iWeb SEO Tool. The first thing I want you to do is have a look at the current FTP information you already have. In the directory/path field, there may or may not be some text. If there is some text, I want you to copy it. If there is no text in there, don’t worry, just bear with me for a moment.

Go back to iWeb SEO Tool, and in the directory path field, paste the text you just copied. Make sure there is a forward slash at the beginning of this text.

Your site should publish properly now.

I want to make a note that this method should work for 95-99% of users. Since there are so many variations when it comes to publishing, some users may not achieve success using this method. If you are in that 5%, submit a support ticket at ragesw..com/support and we will be happy to assist you.