Mac SEO Blog

Adobe recently announce the immediate discontinuation of their website building software Muse its the last feature update released on March 26th 2018. If you currently use Muse you will no doubt be considering alternative website building products before support for Muse ends in May 2019 [Updated: Support now ends on March 26th 2020].

EverWeb has been recommended as a replacement for Muse by HostingAdvice.com

“The go-to site-building solution for fans of iWeb and Adobe Muse, the EverWeb drag-and-drop website builder creates cleaner, faster, and more compatible websites than the discontinued platforms. EverWeb offers an intuitive platform that makes web development accessible to a wider audience by offering extensive features, support, and resources in the familiar macOS interface.”

About EverWeb

Ever web is a drag and drop website builder for the Mac. EverWeb is NOT sold as a subscription. You get to keep the version you purchase (plus any upgrades you are entitled to while your account is active) for life. You will never lose access to the software you purchased if you decide not to renew your plan. Follow the link for more information about purchasing EverWeb and FAQ’s.

EverWeb is installed locally to your hard disk which has the advantage of no lag when developing your website. EverWeb is designed to be easy to use whilst making complex features simple to implement without having to resort to coding. You can use fully customizable Theme Templates to develop your site, or start with a blank template if you are redeveloping your existing site from scratch.

We have already had many Muse users enquiring about EverWeb and how the two products compare. Whilst it is always difficult to directly compare products, the list below gives you some indication of the features that EverWeb and Muse have in common.

EverWeb and Muse: Comparable Features

Whilst no means an exhaustive list, these are some of the major features that EverWeb and Muse have in common. Inevitably there will be features that are in Muse that are not available in EverWeb, and vice versa. In such instances, there may be alternatives or workarounds available. Please refer to the ‘Resources to Help’ section below for help here. We also recommend downloading the free trial version of EverWeb so you can experiment to see what is possible.

• Drag and drop, no coding needed to build your website.
• You can publish your site to your own hosting provider or to EverWeb’s own hosting (recommended).
• Support for hyperlinks and mouse normal, rollover and mouse down states.
• Support for page anchors (known as Scroll Position in EverWeb).
• Built in widgets for E-Commerce, Image gallery, Image Slider, Facebook, Navigation Menus, RSS feeds, Contact FormsPayPal, YouTube and many more. Third Party Widgets are also available.
• E-Commerce features built in with our robust PayPal Widget.
• Fully featured integrated Blogging Environment.
• WordPress blog post import.
• HTML code can be injected at page and site level if required.
• Built In Contact Forms with built in controls for customization.
• Auto generated desktop, mobile and responsive  Navigation Menu widget.
• Fast Loading Times.
• Ability to Attach Files.
• Spell Checker.
• Secure Websites Support Available with EverWeb+Hostng Accounts.
• Built In Animation features.
• 64-Bit App.
• Website files can be published to a folder on the local hard disk.
• Built in Preview.
• Stock Photos library with over 500,000 free to use images.
• Built in SEO together with our SEO for EverWeb video course.

Try EverWeb for Free

EverWeb is free to try. You can download the trial version at the EverWeb website. The trial version is fully functional so you can develop your website immediately. The only restriction with the trial version is that you cannot publish to your local hard disk or to the Internet. EverWeb comes complete with built in help with a downloadable user manual and help videos throughout the product wherever you see the ‘?’ symbol displayed.

Resources To Help

There are plenty of resources to help you discover more about EverWeb. This blog has lots of information about EverWeb’s features and how to use them. There is also the EverWeb website itself which contains lots of information and video tutorials, our YouTube Channel and our Discussion Forum.

If you have any questions about EverWeb, please let us know. We’re always happy to help.

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

As the saying goes, time is money. However, time is something we can never get back, so working efficiently is one way we can reclaim valuable time! Why take the long route when you can achieve what you want quickly and effortlessly by taking the short route? EverWeb has some great ways to shorten your website development time so you can have more time for yourself…

1. Short Cut Keys

We all use them, but are you taking advantage of all that is there? Learning the shortcut keys for functions that you often perform with a mouse or via a menu can be a great time saver. You will find the shortcut keys displayed on the Menubar in EverWeb. There are a couple of other shortcut keys that are not on the Menubar which are also helpful:

Distance to Object: Select an object, then hold down the Option (Alt) key and mouse to another object to see the distance between the two.

Moving Objects: Checkout Tip 6 below on  using the Cmd+Shift short cut key.

Moving Obscured Objects: Use the Cmd+Option shortcut keys.

For more information on moving objects, take a look at our New Ways to Move and Resize Objects in EverWeb 2.1 blog post.

2. Secondary Clicking

A secondary click is a two finger tap on the mouse or trackpad. It’s one of the best time savers in EverWeb as when you secondary click, you get a context sensitive list of menu options. So, for example, you will no longer need to go the menu Arrange-> Move to Back when you can just secondary click on the object you want to send to back instead.

3. Remember to Backup

The ultimate time saver if your project file gets damaged or you need to roll back to a previous version of your project. Use the shortcut key Cmd+. (Period) to access the EverWeb-> Preferences menu then click on the Backup tab to implement your backup program. Do not forget to also backup your computer itself to an external backup device on a daily, or even hourly, basis depending on your usage.

4. Add The Website URL when Publishing to Folder

This was one of the small additions introduced in EverWeb version 2.5. Adding in your website URL in to the Folder Location section when publishing to a Folder via Site Publishing Settings will make the published files accurately reflect your website. This is very useful if you publish on your local disk for testing purposes.

5. Use The ‘+’ Button to Add a Master Page

There are a number of different way to create a Master Page in EverWeb. The ‘+’ button is located to the right of the Master Page dropdown in the Master Page section of the Inspector Window. The button saves you having to mouse across to the Web Page List or to the Navigation Menu to create a new Master Page.

6. Easily Move Objects on Your Page Using Cmd+Shift Keys

This key combination is a great time saver when you need to create space on your page by moving objects below the currently selected object down the page en masse. Simply hold the Cmd+Shift keys down, then drag the selected object up or down the page. Everything beneath the selected object moves at the same time. When using this feature, remember that any objects that are on the same level as the selected object are not be moved.

7. Delete Unused Assets

If your Project file performance is slowing, try deleting any unused assets that you no longer need but are still in the Assets List. To do this, select the Assets tab in the Inspector Window. Just below the Assets search bar is an  up/down arrow symbol on the right hand side, opposite the word ‘Assets’. Click on this symbol and select ‘Find Unused Assets’ from the submenu. When the search is complete you can delete the assets that are no longer needed. As your Project file becomes smaller it should work more efficiently.

8. Preview without Using Preview

When working on your web pages you may want to get an idea of how the page looks. If you are working on a large Project file, using Preview may take too much time as, by necessity, it processes all of the Project’s pages when generating  the Preview. Instead, if you just want a ‘quick look’ at how the page will look, try Presentation Mode instead (Cmd+period shortcut key toggle). Presentation Mode is located on the Window menu. The feature strips out all of the UI elements of EverWeb. When using Presentation Mode, if you want to turn off the page layout, use the Window->Hide Layout menu option. If you have hyperlinks indicators visible you can hide these using the EverWeb=> Preferences=> General-> Show Hyperlinks Indicator checkbox.

Remember that if you are using Presentation Mode you are still working with the live Editor Window, so use with caution!

9. Setup Default Styles

This is an easy one to miss when you first start your Project and just want to crack on with creating your site! Set your Default Styles as soon as you can. Use the Format-> Default Styles menu to define the default look of your text font, size and color, the default color for your shape objects and shape strokes and the defaults used for hyperlinked objects in normal, mouse over and mouse down states. If you set up these defaults immediately, you will save much time and work later on!

10. Other Available Resources

There are lots of resources available for EverWeb users such as this blog, our Facebook page, YouTube channel and  EverWeb Knowledgeable articles that are available from the Support tab on the EverWeb website. Finally, there is the EverWeb Discussion Forum and our Support service if you have a question or need help and support.

If you have your own tip about productivity in EverWeb, why not share it with the community below in the Comments Section?

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

This week four years ago we launched EverWeb version 1.0 to the world. It’s been a great journey so far and we couldn’t have done it without your help, support, loyalty and feedback! Thank You!

Since our last anniversary, we’ve been busier than ever, adding many new features and refinements to EverWeb that you, the EverWeb community, asked for. Here are just some of the highlights from our third year…

Blogging

Undoubtedly the most requested feature for inclusion in EverWeb, blogging debuted in November 2016. EverWeb’s fully fledged blogging environment retains the look and feel that iWeb users are familiar with whilst adding some great features: A choice of Comment Engine (Facebook Comments or Disqus), easy  iWeb and WordPress blog post importing, an RSS Subscribe button, Master Page support and much more… Check out the full details in our Introducing EverWeb version 2.0: Blogging Comes to EverWeb feature.

Animations

Our new Animation Engine put style, and  fun, into your website pages when EverWeb version 2.2 was released back in April. Over 16 great animation effects were introduced in a typically easy to use EverWeb way through the Shapes tab. Animations are great way to draw your visitors attention to where you want them to focus on your page. Find out more on how to use this feature in our Create Great Animation Effects with EverWeb! feature.

Site Shield Addon & End To End Data Encryption

This is one of EverWeb’s most important feature additions ever. If you have an EverWeb+Hosting account,  Site Shield Addon is a great way of end to end encrypting your website. Great for privacy, great for security. For your visitors, financial transaction and personal data becomes more secure with Site Shield Addon. There’s also the bonus of better Search Engine Page Rankings as Google and other search engine providers rank secure (HTTPS) websites higher in their search results than non-secure websites. For your website visitors, the lock symbol in the search bar alone adds reassurance when visiting your site!

If you have 10GB or higher EverWeb+Hosting account, Site Shield Addon is free. For those with a 2GB, you can easily purchase Site Shield Addon through your EverWeb Client Area.

Faster Publishing

With every version of EverWeb we always aim to improve the speed and performance of the product, especially important if you are publishing large Projects. We’ve also regulary optimize the code that’s generated so your website will load faster for your users and be more responsive too. Look out for more news about faster publishing in the near future with the upcoming EverWeb version 2.6!

64-Bit EverWeb

EverWeb became a 64 -Bit product with the release of version 2.5. This is an important step, warranted by Apple’s drive to 64-Bit computing, both on macOS and iOS, over the last year. The move to 64-Bit also helps us take advantage of technology so that we can give you larger EverWeb Project files, better performance and more amazing features in the future.

Importantly, we haven’t forgotten our users whose Macs are not 64-Bit capable. There’s 32-Bit version of EverWeb just for you.

SEO Improvements with Language Localization

In addition to the Site Shield Addon in EverWeb version 2.4, we also introduced a new option for Language Localization. This option improves your website’s SEO for better search engine ranking results by using language localization to better serve visitors searching the web with more relevant search results.

Language localization can be applied in EverWeb either globally to your whole website, globally but with specific pages overridden to use specific local language settings or just on an ad-hoc page by page basis.

Language Localization is a great way to improve your website’s SEO and is great for multilingual websites or websites that target different geographic markets.

Keyboard Shortcuts, Widgets and More…

There are many more ways in which we’ve improved EverWeb over the year: Shortcut keys to help improve your workflow, new and updated widgets, an improved Preview function,  better RSS functionality, distance to object and much more!

What’s Next…

It’s been an exciting twelve months, but we’re not finished yet! EverWeb version 2.6 is on the horizon and packs lots of new and updated features to enjoy. We also have lots of exciting things planned for the next twelve months so stay tuned as there’s a lot of great stuff to look forward to!

This is also a great time for us to get your feedback on EverWeb! What do you want us to add to the product, change or improve? What can we do better and how can we better serve you? Let us know in the Comments section below, we are here to help and look forward as always to your feedback!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

EverWeb 2.4’s new Language Localization feature improves your website’s SEO for better search engine ranking results by using language localization to better serve visitors searching the web with more relevant search results.

You can apply language localization in EverWeb in three ways:

1. Globally, to your whole website;
2. Globally with specific pages overridden to use specific local language settings;
3. Only specific pages localized. No global language localization set.

To illustrate how these settings are applied we will use an example of  a farming company based in the United Kingdom which has set up their own website in EverWeb. At present, the website is designed to serve only customers in the United Kingdom. As such, we can set the language in EverWeb at the global, website level only so that search engine results are focused more towards serving potential UK customers only.

Setting Language Localization for the Whole Website

To set the language localization for the website as a whole:

1. First go to the Site Publishing Settings in the Project file, using the File-> Edit Publishing Settings menu or by clicking on the name of the website in the Web Page List.
2. In the Head/Footer section is an option for ‘Language’. Click on the drop down where you will see a whole host of languages. In this example, scroll down to ‘English’, or just press ‘E’ on your keyboard to take you to the start of the section of languages beginning with ‘E’.
3. As there are many countries where English is spoken it is important for SEO to select the setting that best suits your situation. In this example, as my website serves only customers in the United Kingdom, ‘English (United Kingdom)’ is the most suitable option. If my website was designed to serve only customers in the US, I would select ‘English (United States)’.
4. To apply the Language localization setting, publish the website. It is recommended to publish the whole website using the File -> Publish Entire Site menu option.
5. If your website is not tied to a particular geographic location, e.g. you have a global website shopping website, you can still specify a language localization at the global level e.g. if my farming company only sells products via the Internet, I could set the Language setting in Site Publishing Settings to just ‘English’ without any country specified.

Overriding the Global Language

Imagine that the farming company has grown and now sells its products two other countries: The Netherlands and New Zealand. To accommodate this growth, extra web pages have been created in the Project file in the Dutch language to target the market in The Netherlands. To help better search engine ranking results in the Dutch market, I can apply EverWeb’s Language localization setting specifically to better serve the Dutch market:

1. First select one of the pages used for the Dutch market and make sure that the Page tab is selected in the Inspector Window.
2. Next go to the ‘Language’ drop down in the Page Details section.
3. Select ‘Dutch (The Netherlands)’.
4. This setting will now override the global Language setting of English (United Kingdom) that we set up earlier so that search engine results will better target the Dutch market.
5. Publish the website to apply the changes.

For my customers in New Zealand, the written language is still English, but if I make pages specifically for my New Zealand customers, I can ‘language localize’ these pages by selecting ‘English (New Zealand)’ on a page by page basis in the same way I have sone for my Dutch customers.

Language Localization For Specific Pages Only

EverWeb’s Language Localization feature can be set just on a page by page basis without a ‘global’ language localization being specified in Site Publishing Settings. There may be specific instances where you may want to use this option. Generally, though, you will usually use the one of the first two options described above.

Watch The Video Walkthrough

If you would like to see EverWeb’s Language Localization feature in action, check out our Language Localization for Better SEO video on our YouTube channel.

As always we would love to hear from you if you have any comments, suggestions or feedback. Please let us know in the Comments section below!

EverWeb on Social Media

You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

When you start using EverWeb your focus will most likely be on learning the product as quickly as you can so you can get down to the task of creating the web pages you want for your website. One thing you may not immediately think of is how to attract visitors to your web pages once you have published your website to the Internet. This is where Search Engine Optimisation, or SEO, comes in as it is the process by which you make your website as visible as possible to Internet search engines. EverWeb lets you easily add SEO in to your web pages but knowing what SEO is and where to use it effectively in EverWeb is essential. Once you have this knowledge you will vastly improve the likelihood of having  your web pages found by potential visitors.

About SEO…

When talking about SEO we typically think of Google which is natural as it’s the world’s most popular web search engine with 67% of the US search market according to Search Engine Journal. However, Google is not alone as the Microsoft’s Bing/Yahoo! search engine alliance also has a strong presence with a 29% market share. SEO applies to all search engines, although their approaches towards implementing SEO strategies may differ.

In addition to the sometimes differing SEO approaches of the search engine giants, SEO itself is constantly evolving as our needs and requirements change. Today we use mobile devices more than desktop ones and so perform more search on mobile devices then we did ten years ago so all mobile websites need to have SEO. Google has even prioritised SEO for mobile over SEO for desktop devices. Social media is also more in our lives than ever before and Microsoft’s Bing search engine weighs this factor moe in it’s search results than it used to. Such factors as these, driven by advances in technology, influence how search engines need to rank search results when you are looking for something on the Internet. For example, Google uses over 200 factors to determine how a web page is ranked and these factors are constantly in flux due to the factors outlined above. The ever increasing paced complexity of change can make SEO appear to be a minefield to navigate.

Making A Complex Problem Simpler

The ever changing dynamics of SEO can be bewildering when starting to work with it. However, successful SEO can be achieved once we realise that SEO is a just a process that helps improve websites and/or web page visibility in search engine results page rankings. There are good and bad practices to be aware of that will either help promote, or penalise, your page rankings. There are also no guarantees either with SEO as to the results rankings you will achieve. As mentioned earlier, the science behind SEO is constantly evolving so the best you can do is to stay up to date with SEO developments from Google and Microsoft/Yahoo! and the possible effects of such developments on your website’s page rankings.

Doing Your SEO Homework

SEO works by looking for ‘Keywords’ to help search engines find your website’s pages using specialist software known as web ‘crawlers’ or ‘spiders’. These software tools keep search engines indexed and web content up to date.

As such, using the right kind of Keywords will benefit your website as search engines will find your web pages more easily. So you will need to take some time to do your homework by researching what Keywords are best to use. Using generic words for your Keywords, e.g ’software’, will result in your website never being found. Google ‘software’ and you will get over 2,350,000,000 results. So be specific with your Keywords e.g. if you are a software vendor you may sell specific software, e.g. EverWeb, so use ‘EverWeb’ rather than ‘Software’ as a Keyword. This approach helps narrow the search focus and increases the chances of potential visitors finding your website. When thinking about Keywords for your own web pages, try to think about the words you would type in to find your own website quickly.

As Keywords are important it’s necessary to choose the best words to help your website stand out from the rest. Both Google and Microsoft have Keyword Planning tools for just this purpose.

When you have found your list of Keywords, select just a few of them to actually use. If you have too many Keywords you will probably lower the impact of your SEO. Google, for example, penalises websites that use ‘Keyword Stuffing’. It’s also good to remember that too many Keywords may impact your visitor experience in a negative way. Always prioritise your website content over the need for SEO.

Putting It All Together In EverWeb

When you have done all of your SEO homework, how do you translate it into practical use in EverWeb? There are a number of places to target for your SEO, most of which you can find on the Page tab of the Inspector Window.

1. File Name: Each web page has a file name which you can use to act as a Keyword.

2. Navigation Menu Display Name: SEO likes to find links to other pages so this is a good place to use your Keywords. Remember not to sacrifice the usability of your website for the sake of SEO.

3. Web Page Title: This is the text at the top of the browser window which is an ideal place to add in Keywords. Again, remember prioritise your visitor experience over better SEO.

4. Web Page Description: Although not directly used in SEO it’s a good idea to include some Keywords in your Page Description if it is relevant and appropriate to do so.

SEO Good Practices

When using SEO remembering to follow a few good practices will help promote your web pages…

1. Your Website Content

Your web page should contain original, good quality content. Both Google and Microsoft’s Bing look for fresh, quality content that is well written and easy to search for by their web crawlers. Your page content should be relevant to what web page, and website, is aiming to achieve. Always focus on good content rather than on SEO. Whilst SEO is important, the content and visitor perception of your website is more important.

2. Use Images Effectively

Use images properly in your website. Using appropriate quality images can instantly convey your meaning, or message, better than words can. When using images remember to add in some text describing the image in the Alt-Text section of the Shape Options Tab. The description should be brief but descriptive of the image itself. The Alt-Text function is also useful if an image does not appear on the page as it will be replaced by the descriptive text you have added in. Using Alt Text in your website may help search engines find and promote your website better.

3. Use Hyperlinks

Web crawlers like to see links in your pages to other pages within your website or to pages on other websites. So, use EverWeb’s Hyperlinking to do this. When you create a Hyperlink try to make the linking words something that is unique. Many websites say things like ‘click HERE’ where ‘HERE’ is the linking text. However, as we mentioned earlier, ‘HERE’ is used everywhere on the Internet! So if I want to take you to a video tutorial on Hyperlinking I could say click on the link here or I could say look at the Video Tutorial on Hyperlinking in EverWeb. For SEO, the second approach is much better.

4. The Heading Tags Widget

The Heading Tags Widget can be used to explicitly draw search engine attention to specific title text and headings in your web page. Whilst it may be useful to your SEO, it is something for advanced EverWeb users some HTML to use. The  Heading Tags Widget video tutorial will get you acquainted and we will discuss the use of this Widget in a specific blog in the near future.

Useful Resources for SEO in EverWeb

In addition to the Good Practices outlined above, you can find out more about using SEO in EverWeb using the following resources:

Blog Content

How To Use EverWeb’s SEO Features

Video Tutorial Content

The SEO for EverWeb Course

Adding Alt Text, or Alternative Text to Images in EverWeb

SEO For EverWeb – Heading Tags

Meta Keywords – SEO For EverWeb Video Course

Webpage Content – SEO For EverWeb Video Course

Using SEO in EverWeb is easy to implement using the above guidelines. Creating and maintaining good practices will help you successfully optimise your website to achieve the best search page rankings possible. Keeping abreast of Google and Microsoft/Yahoo!’s developments in SEO will also help you, and your website, up to date in the future. And remember, as always, to always keep your visitor experience as your number one concern over SEO rankings.

Next Time: In our next instalment we will look at the Web Page List and build navigation menus for your website.

As always let us know if you have any comments and questions. We’re happy to help. You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

October’s main highlight saw the release of the new EverWeb version 1.9. The latest version of EverWeb adds many under the hood features including an Enhanced HTML5 Publishing Engine for smaller, faster websites on both desktop and mobile. This and more to enjoy in this month’s Highlights edition…

EverWeb Latest News for October

EverWeb version 1.9 was released in late October with an Enhanced HTML5 Publishing Engine for faster, smaller websites. There are also some great UI enhancements such as a new Popup Window feature, Open In New Window feature, Presentation Mode and more! Check out the Blog ‘EverWeb 1.9 Released: Enhanced HTML5 Engine‘ for all the details!

Our Latest EverWeb Blog Posts

October’s Blogs focus on EverWeb version 1.9’s new Presentation Mode feature Duplicating a Project Features. There’s also in-depth blogs on how to get the best out of masking images in EverWeb, how to make a mobile website in three simple steps and much more! And feel free to comment or ask questions on any of the Blogs we feature!

EverWeb Highlights: September 2015

Building Mobile Websites in Just 3 Easy Steps

Creating Master Pages for EverWeb’s Theme Templates

Make Your Mark with Masking in EverWeb

EverWeb 1.9 Released: Enhanced HTML5 Publishing Engine

New User Interface Customisations in EverWeb 1.9

Getting the Best from Duplicating Projects in EverWeb version 1.9

Our Latest EverWeb Video Tutorials

EverWeb’s YouTube channel has four new videos to enjoy this month showcasing the new features of EverWeb version 1.9.

What’s New In EverWeb 1.9 – MacWebsite Builder

Cookie Consent Button Your EverWeb Website

Addon Domains for EverWeb+Hosting Accounts

Linking to a Popup Window In EverWeb

Keeping Up to Date With EverWeb

Keep up to date with EverWeb on the Internet! For the latest news, features, tutorials, blogs, comments and more just click on your choice below..

Facebook

Google+

Flipboard

YouTube

Or leave a comment below if you have any questions or want to know more…

One of the most important features of EverWeb is its Search Engine Optimisation (SEO) capabilities. However, you won’t find ‘SEO’ on any menu or listed in any dialog box. So why is SEO so important for your website and where do you find and effectively use EverWeb’s SEO features?

To answer such questions we need to first explore the nature of SEO. Much has been written about SEO as the ‘Holy Grail’ that every website developer must find. In reality, it boils down to the following things that you should know:

1. SEO is the term used to describe the way in which you make your website as visible as possible to Internet search engines such as Google, Bing, Safari etc.

2. SEO is important. With over 1 billion websites out there, SEO is the best way to get your website as high up in search engine results as possible.

3. SEO uses ‘Keywords’ to help search engines find your website pages through specific pieces of software called ‘Spiders’ .

4. Using the right type of Keywords is important so that search engines find your website more easily. If you use generic words for your Keywords e.g. ‘computer’, your website will never be found. The Keyword in this example is too general. A quick Google search finds 2,250,000,000 results!

5. SEO does not guarantee anything. However, it can be a great help in improving your website’s visibility if used properly.

6. SEO should be used on any pages that you want to draw attention to. Again focus on what is unique to your website. ‘About’ and ‘Contact’ pages will be too generic to be of much use for SEO.

7. SEO should be used on both your ‘mobile’ and ‘desktop’ web pages. Mobile is a priority for Google and it should be for you too!

8. There is no magic to SEO, you just need to know how it works so that you can get the best possible search result listing.

EverWeb and SEO

The use of good Keywords is, therefore, important in optimising your website for search engines. The question is, where do I put my keywords and what words should I use? let’s start with the Where…

The first thing to note is that you may want to use SEO on different pages of your website as different pages have different purposes. You will want your Keywords to be tailored to what the purpose of the page is.

In EverWeb you can enter Keywords in to the following fields in the Page Inspector (see screenshot below):

1. File Name: You can use the file name of your page to act as a Keyword.

2. Navigation Menu Display Name: This field is good to use for SEO as it provides links to other pages. This is something that search engines look for

3. Web Page Title: This is the text that you see at the top of the browser window. It’s great if you can add in some Keywords in to the Title, but remember that you should not sacrifice your visitor’s experience just for the sake of SEO.

4. Web Page Description: The page description is not a field used in SEO but you can use keywords in the description. Again remember your visitor experience when writing your description.

You should also use SEO with any Image files you are using. Search engines look at image file names as well as text Keywords. Therefore, it’s important that your image files have an appropriately descriptive name. If not then rename the image files before importing them into EverWeb. If you have already imported your image files in to EverWeb, rename them via the Assets tab.

In addition to using descriptive file names for your images, your SEO may be helped by adding Alt Text to your image files in EverWeb. Use the ‘Alt Text’ field in the Shape Options tab to add in a sort description of your image (see screenshot below).

Which Keywords Should You Use?

This is where you need to have a Keyword strategy and do your research before using adding in Keywords. As discussed above, if you used ‘computer’ as a keyword you would have no chance of standing out from the crowd. Instead think of Keywords that are specific and focused on what your clients are going to be looking for. As an example, if you are a company selling shoes, think about any specialist type, or brands, of shoe that you sell, for instance, clogs. The word ‘clog’ is a more specific and better Keyword than using the word ‘shoe’. The more specific and focused your Keywords, so much the better!

Use just a few Keywords in the fields mentioned above. Remember that having too many Keywords may lessen the focus of your SEO, and may also undermine your visitor experience. Having a website just littered with Keywords without meaningful text is not very appealing.

The good news is that help is available for finding the Keywords that are best for you to use. Google provides the ‘Google Keyword Planner’ just for this very purpose as part of Google Analytics. See https://adwords.google.com/KeywordPlanner for more information.

In answering the original question posed at the start, SEO is baked in to EverWeb in many different places. It underpins EverWeb, so be sure to remember to fill in the appropriate fields with a few well chosen Keywords when you are building your web pages. Having an appropriate, sensible SEO strategy that balances visitor experience against your search engine ranking will help you get more hits on your web site, and hopefully more online business!

What Next?

We have only been able to give you an overview of SEO in this Blog. There is much more to discover so why not begin by exploring the ‘SEO for EverWeb Video Course’.

So you have a mailing list sign up form set up on your website, but are you getting enough users to notice it and willingly give you their email addresses?

Watch the tutorial below to learn an easy way to triple your mailing list sign ups! Don’t forget to subscribe to our YouTube channel to never miss out on our great website tips and tricks.

Video Transcript:

A very good way of collecting user’s email addresses is to offer them something in return for signing up to your mailing list. This popular strategy is widely used across many sites on the web.

In this tutorial, I am going to show you a way of setting up your mailing list created using MailShoot to automatically deliver the free item when the user confirms their subscription.

This tutorial will assume you already have your mailing list set up. If you do not have your mailing list set up, or you are new to MailShoot and want to learn how to do everything from start to finish, visit this page to view our other training tutorials.

The first thing you will need is to have your free gift handy. Since we are dealing with the internet and computers, we will need to have our gift be in digital form. For my example, the gift I am offering is this PDF that I have here on my desktop.

Now, I will open up my web browser to ge.tt which is a website that allows users to upload files to share with others. All I will do is drag and drop my PDF onto the screen here. This might be different depending on which web browser you are using.

When the upload has completed, we will be given a link to access the item that was just uploaded. What you will need to do is now copy that URL.

Now, in MailShoot, open up your mailing list, or click on the Subscribe Page button. Then select the Messages tab. On this page, here is where you will paste the link that we just copied. You can write a message next to the link to let the user know that this link is where they will find the free gift that was promised. When you are done, click the Publish button.

Now when users sign up to your mailing list, and then confirm the subscription, they will see this Welcome message and will be able to download your free gift using that link.

For more website tips and tricks, please subscribe.

READ THIS FIRST

The videos listed below give you detailed instructions on how to use iWeb SEO Tool the proper way. It is very important to follow these instructions in order to limit errors. The videos are in order and should be watched that way.

While these videos are very helpful in teaching you the proper ways of using iWeb SEO Tool, they cannot substitute the content that is in the SEO For iWeb Walkthrough Video Tutorial. That walkthrough video tutorial goes beyond the basics of using iWeb SEO Tool and can help you dramatically improve your website’s rankings in all major search engines. Your business is definitely worth it, so we highly recommend checking out that walkthrough video tutorial. It will also save you a lot of time and heartache in the future.

1. How to open your site in iWeb SEO Tool

2. How to optimize your site in iWeb SEO Tool

3. How to publish your site to FTP in iWeb SEO Tool

4. Updating your iWeb website and using iWeb SEO Tool

5. How to make sure you published your site correctly from iWeb SEO Tool

6. How to back up your data stored in iWeb SEO Tool

7a. How to have a shortened iWeb URL by using iWeb SEO Tool

7b. How to get rid of the site redirect AND shorten the iWeb URL

8. How to use the Favicon feature in iWeb SEO Tool

9. How to publish only changes with iWeb SEO Tool

10. Setting up a Mobile friendly iWeb site

Video Transcript

The old saying of a picture is worth a thousand words is anything but true when it comes to search engines. For the time being, search engines cannot view an image and then know what keywords to associate them with. Instead, search engines rely on the webmaster to give an indication of what the image is about, via the alternative text feature.

In RapidWeaver, select an image, and then press the Media Inspector button. In the Alt Image field, type in your Alternative Text for your image. Remember to be descriptive, while not keyword stuffing. Avoid making your alt text misleading in any way.

Remember, try and include the keywords or phrases you have been using throughout your site while also keeping the text short, to the point, and relevant to the actual photo. Do this for all images you deem necessary to having alternative text. Do your best to avoid putting too many words in the alt text.